Sandra Etter

Trade Development Manager - Australia at Tourism New Zealand
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Contact Information
Location
Greater Sydney Area, AU
Languages
  • German -
  • English -
  • Dutch -

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Credentials

  • Professional Certificate in Sustainable Tourism
    Global Sustainable Tourism Council (GSTC)
    May, 2022
    - Sep, 2024

Experience

    • India
    • Technology, Information and Internet
    • Trade Development Manager - Australia
      • Mar 2016 - Present

    • Trade Development Manager - Europe
      • Feb 2012 - Mar 2016

      Tourism New Zealand is a Crown Entity governed by Board members who are appointed by the Minister of Tourism. It is the organisation responsible for marketing New Zealand to the world as a tourist destination. www.tourismnewzealand.comThe primary purpose of this position is to actively contribute to a demonstrated increase in motivation to travel to New Zealand by Travellers in continental Europe. Responsibilities include implementing and managing the TNZ trade marketing strategy for Europe and builduing and maintaining positive relationships with the key accounts in market and stakeholders in New Zealand. Show less

    • Trade Development Consultant
      • Sep 2006 - Feb 2012

      Tourism New Zealand is a Crown Entity governed by Board members who are appointed by the Minister of Tourism. It is the organisation responsible for marketing New Zealand to the world as a tourist destination. www.tourismnewzealand.comRole included implementing the local components of Tourism New Zealand's product, training and trade marketing strategy. Building and maintaining positive relationships with the travel industry. Organising trade events such as ITB or training events and supporting the Trade Manager with Budget planning and partnership marketing campaign work. Show less

    • Sales Representative
      • May 2006 - Aug 2006

      ACN Europe (UK) is the exclusive UK recovered paper supplier to Nine Dragons Paper Industries and has been established in 2006 to better service the clients in the region. http://www.acni.net/ Role included establishing relationships with suppliers and vendors in the UK and assist in setting up the UK office. ACN Europe (UK) is the exclusive UK recovered paper supplier to Nine Dragons Paper Industries and has been established in 2006 to better service the clients in the region. http://www.acni.net/ Role included establishing relationships with suppliers and vendors in the UK and assist in setting up the UK office.

    • Brazil
    • Oil and Gas
    • Inside Sales Representative
      • Dec 2002 - Nov 2004

      Elfa International AB was founded in 1948 and is one of the world’s leading supplier of customized storage solutions. Role included establishing trade contacts within the German and Dutch market. Development of procedures, marketing material and product information, training of sales staff, coordination of all tasks inside the department including marketing, finance, sales and logistics. Elfa International AB was founded in 1948 and is one of the world’s leading supplier of customized storage solutions. Role included establishing trade contacts within the German and Dutch market. Development of procedures, marketing material and product information, training of sales staff, coordination of all tasks inside the department including marketing, finance, sales and logistics.

    • Key Account Manager
      • May 2001 - Nov 2002

      NIKE, Inc. is one of the world’s leading innovators in athletic footwear, apparel, equipment and accessories. www.nike.com/ Role included dealing internally with Nike Operations, Sales, Marketing, Finance and Retail and externally with the Retailers and the Warehouse. Strong team orientation, ability to prioritise and organise workload in response to aggressive timelines, flexibility, good communication skills in international environment. NIKE, Inc. is one of the world’s leading innovators in athletic footwear, apparel, equipment and accessories. www.nike.com/ Role included dealing internally with Nike Operations, Sales, Marketing, Finance and Retail and externally with the Retailers and the Warehouse. Strong team orientation, ability to prioritise and organise workload in response to aggressive timelines, flexibility, good communication skills in international environment.

    • Bangladesh
    • Advertising Services
    • 1 - 100 Employee
    • Customer Service Representative
      • Oct 2000 - May 2001

      Amazon.com, a Fortune 500 company based in Seattle, Washington, is the global leader in e-commerce. www.amazon.com Role included Customer relation duties within the fast changing and growing e-commerce environment. Liaison with publishers and other suppliers. Amazon.com, a Fortune 500 company based in Seattle, Washington, is the global leader in e-commerce. www.amazon.com Role included Customer relation duties within the fast changing and growing e-commerce environment. Liaison with publishers and other suppliers.

Education

  • Baden-Wuerttemberg Cooperative State University DHBW
    Bachelor's degree, Business and Tourism Management
    1997 - 2000

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