Experience

Area 23

• United States
• Advertising Services
• 500 - 600 Employee

• Account Director

  • Feb 2022 - Present



21GRAMS Gotham

• New York, NY (remote)

• Account Director

  • Jul 2021 - Feb 2022

  • Agency team lead responsible for maintaining communications and relationships with key clients to ensure strategic execution for a US launch product across both HCP and patient • Collaborate with the marketing and Agency strategy teams in the development of the brand strategies and planning, annual Scope of Work, brand positioning, creative campaign and message development, and tactical programs • Participate in the development of market research planning, provide input on research stimuli, and implement learnings and insights • Day-to-day lead responsible for the execution of brand strategy and promotional activities across multiple channels including: print, Tablet PC/iPad, and digital initiatives • Manage all account finances and the overall $4.6 million budget • Responsible for managing, leading, and collaborating with other agencies and/or vendors regarding media, services, logistics, and budgets • Mentor, encourage, and provide guidance to the Account Supervisor Show less



Silverado Jewelry Gallery

• United States
• Advertising Services
• 1 - 100 Employee

• Operations and Marketing Manager

  • Aug 2014 - Jun 2021

  • Responsible for daily store operations including: overseeing/training staff, opening/closing store, banking/budgeting, handling designer/customer service requests/issues, displaying merchandise, and sales • Spearheaded successful launch of Silverado's e-commerce website in 2020, which led to a profitable year amidst the COVID-19 pandemic • Manage inventory and purchasing for prominent designers by tracking sales to capitalize on buying trends • Develop and implement annual marketing plan for optimal target audience reach • Plan, coordinate, and oversee execution of designer trunk shows including: scheduling and logistics, promotional material development and distribution, product display, event set up, and on-site manager • Manage development, production, and distribution of marketing materials to increase awareness of new jewelry lines, designers, and promotions • Responsible for developing and maintaining digital and social media platforms including: Website (Ecwid & Shopify), MailChimp, Instagram, Facebook Show less



Mom’s Food Concessionaires

• Metuchen, NJ

• Seasonal Event Planner

  • Jun 2014 - Jul 2016

  • Participated in planning, production, and execution of small and large scale events • On-site event lead managing the event production office and vendor relations • Coordinate with vendors on service, logistics, and sales to ensure a successful event • Managed event finances including vendor reconciliations and employee payroll • Participated in planning, production, and execution of small and large scale events • On-site event lead managing the event production office and vendor relations • Coordinate with vendors on service, logistics, and sales to ensure a successful event • Managed event finances including vendor reconciliations and employee payroll



Havas Life New York

• United States
• Advertising Services
• 100 - 200 Employee

• Freelance Account Supervisor

  • Jan 2014 - Mar 2014

  • Day-to-day event planner and operational manager for international medical and marketing meeting with over 150 attendees participating either on-site or virtually • Managed agency team in development and distribution of materials for event including: surveys, invitations, event décor, and product videos • Coordinated with event vendors on service, logistics, and budget to ensure a seamless meeting • Developed and tracked agency event finances and assisted client with event budget • Directed and managed agency Administrative Assistants and Account Executives Show less



Havas Life New York

• United States
• Advertising Services
• 100 - 200 Employee

• Account Supervisor

  • Oct 2012 - Aug 2013

  • Leader and client liaison of advertising agency teams developing marketing, sales, and managed care materials for products of Sanofi-Aventis and Pfizer Inc• Contributed in development of brand strategic initiatives including physician directed advertising campaigns for multi-million dollar pharmaceutical products and facilitated development of annual marketing plans with over $4 million budgets• Collaborated with client on project strategy, objectives, content and timelines; effectively managed agency team to meet objectives and deadlines within budget• Day-to-day event planner and on-site lead for international medical and marketing product launch meeting including over 200 attendees from 20 countries in Amsterdam, Netherlands • Collaborated with external vendors regarding services, logistics, and budget• Managed account finances and led client monthly reconciliation meetings• Directed and managed agency Administrative Assistants and Account Executives Show less

• Senior Account Executive/ Account Executive

  • Jul 2009 - Sep 2012

  • Collaborated with client on project strategy, objectives, content and timelines; effectively managed agency team to meet objectives and deadlines within budget• Managed and lead agency team in client medical, regulatory, and legal project review and approval• Collaborated with external service providers for coordinated effort to support client



McCann Health

• United States
• Advertising Services
• 400 - 500 Employee

• Account Executive/ Account Coordinator

  • Mar 2008 - Jul 2009

  • Responsible for managing project development to meet objectives and deadlines• Managed agency participation in client project review process• Managed account finances: estimate development, budget management, and billing• Developed and managed client weekly status reports and project timelines; led internal weekly status meetings

• Traffic Coordinator

  • Oct 2007 - Mar 2008

  • Responsible for managing daily progress on projects in order to meet deadlines• Developed and managed agency timelines for projects• Managed and led internal weekly status meetings



Penguin Publishing Group

• Book and Periodical Publishing
• 500 - 600 Employee

• Publicity and Marketing Assistant

  • Aug 2006 - Oct 2007

  • Assisted/supported Director of Marketing, Publicity Department, and Advertising Manager • Managed in-house advertisement campaign development and assisted with external advertising agency assignments • Managed publicity campaigns for assigned titles: developed press materials and pitches, arranged special events, and secured review coverage and media interviews • Assisted/supported Director of Marketing, Publicity Department, and Advertising Manager • Managed in-house advertisement campaign development and assisted with external advertising agency assignments • Managed publicity campaigns for assigned titles: developed press materials and pitches, arranged special events, and secured review coverage and media interviews