Sandra Cheung
Marketing Manager at Toronto Metropolitan University International College- Claim this Profile
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Bio
Experience
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Toronto Metropolitan University International College
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Canada
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Higher Education
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1 - 100 Employee
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Marketing Manager
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Feb 2022 - Present
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University of Newcastle
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Australia
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Higher Education
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700 & Above Employee
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Senior Program Specialist
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Nov 2020 - Feb 2022
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Navitas
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Regional Manager
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Apr 2018 - May 2019
• Take ownership of daily office operation and student recruitment market• Manage agent channels and direct channels including schools, embassies andprofessional bodies• Drive sales across Australasia, Europe and North America• Develop and execute marketing strategies with product sales team to build brandawareness
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Business Development Manager
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Jun 2014 - Apr 2018
• Provide market intelligence to internal and external stakeholders• Manage agent channels and develop new lead source for diversification• Drive sales across Australasia, Europe and North America• Hire and train product sales specialists• Develop and execute marketing strategies with product sales team to build brand awareness
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Marketing Manager - South East Asia, South Pacific
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Jun 2008 - May 2014
• Drive leads, enquiry and conversion through agencies and direct channels • Develop counselling tools for agencies and provide related training and updates • Engage in admission, accreditation, institutional partnership, sponsorship with government associates and school academics • Organize pre-arrival briefing and alumni events • Drive leads, enquiry and conversion through agencies and direct channels • Develop counselling tools for agencies and provide related training and updates • Engage in admission, accreditation, institutional partnership, sponsorship with government associates and school academics • Organize pre-arrival briefing and alumni events
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Business Development Manager
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May 2007 - May 2008
• Provide market research and intelligence activity to internal and external stakeholders • Expand customer demography, identify new clients and channels • Support curriculum development on Corporate English Training Program • Lead administration team on tender preparation and submission, student enrolment, class scheduling and logistics • Provide market research and intelligence activity to internal and external stakeholders • Expand customer demography, identify new clients and channels • Support curriculum development on Corporate English Training Program • Lead administration team on tender preparation and submission, student enrolment, class scheduling and logistics
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Hong kong Education Web
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Hong Kong
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Education Management
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1 - 100 Employee
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Senior Education Consultant / Marketing Communications Manager
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Feb 2003 - Feb 2007
• Manager lead nurturing • Handle admission and pre-arrival preparation • Maintain strong relationships with local and overseas institution, government and professional bodies • Develop marketing collaterals including guidebook, newspaper advertising Support • Hire and train subordinates to professional level of product knowledge and counselling skills • Manager lead nurturing • Handle admission and pre-arrival preparation • Maintain strong relationships with local and overseas institution, government and professional bodies • Develop marketing collaterals including guidebook, newspaper advertising Support • Hire and train subordinates to professional level of product knowledge and counselling skills
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Dun & Bradstreet Hong Kong
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Hong Kong
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Information Services
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1 - 100 Employee
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Sales Support Assistant
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Aug 2002 - Nov 2002
• Comply newsletters and assist in organizing in-house events • Assist in client relationship management • Comply newsletters and assist in organizing in-house events • Assist in client relationship management
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Education
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The Chinese University of Hong Kong
Master of Arts - MA, Intercultural/Multicultural and Diversity Studies -
University of Portsmouth
Bachelor of Arts - BA, English Language and Literature, General