Experience

Forkful™

• Australia
• Environmental Services
• 1 - 100 Employee

• Advisory Board Member

  • May 2022 - Present



Purpl.

• Australia
• Advertising Services
• 1 - 100 Employee

• Chief Client Whisperer

  • Apr 2011 - Present

• Chief Client Whisperer

  • Jan 2017 - Present



theROQUE - creative.marketing

• Australia
• Advertising Services

• Founder & Managing Director

  • Jan 2011 - Dec 2016

  theROQUE is a progressive, full service communications agency specializing in brand development and strategic business planning. We are - Fluid: small enough to retain flexibility but we have the resources to muscle up to the task. - Dynamic: diversity in our skill-set ensures dynamic and robust creative outcomes and thinking that shines. - Solid: years of experience in various marketing and communications disciplines ensure we understand your business model as much as your brand. We offer DYNAMIC BRAND SHAPING through: Advertising Research/Consumer Insights Graphic Design Media Planning and buying Viral Marketing Strategic Planning Copy Writing Direct Marketing Digital design, development and production Store activation and promotions Catalogue design and production Print and broadcast production Trade marketing and internal communications Our wealth of experience ensures that we can tailor sophisticated, integrated solutions to maximise your return on investment.



K4 communications SA

• Managing Director

  • Mar 2006 - Dec 2010

  K4 communications sa, based in Lugano, Switzerland, was a spin-off agency of Skema Advertising. It was largely created to handle major European accounts and during my time there as MD, boasted clients such as Bausch&Lomb, Nestlé, Lavazza. The agency was responsible for Pan European communications planning and creativity as well as creating POS packages for all European subs to implement in there communication materials. Bausch & Lomb's Compliance Kit and Flight Pack, two of the most successful SKU's the company has released in the last decade were created by the agency under my guidance. In the last 18 months of my time with K4, we teamed with TLC Marketing to create, produce and handle some of the most successful B2C promotions with Nestlé, Lavazza, Rowenta, Microsoft, CibaVision, Novartis.



Skema srl

• Account Director - Global Accounts Manager

  • Sep 1998 - Mar 2006

  Possibly the period of my life I look back on with greatest satisfaction. Mainly for the professional growth that I underwent during this period but also for the people I met during this time. As the Account Director, and subsequently Global Account Manager, I managed client portfolios for the likes of Renault Italy, Wesley International, American Express. However, my most rewarding work was done with Johnson & Johnson. Firstly with the Italian sub, then with the European headquarters. I have managed accounts for brands such as Carefree(and O.B.), Johnson's baby, Johnson's Adult, RoC, Aveeno, BeTotalPLUS, Acuvue, Penaten. Three of these years was spent re-working and creating packaging for the J&J European brand Compeed. An extraordinary project that required working with internal European departments such as marketing, communications, logistics, and supply chain, as well as interaction with manufacturers and distributors. The project also required the collaboration of a global packaging team sent across from the USA (James Hayners and Nancy Lewin). A truly unique professional experience that I cherish. My other responibilites in Skema included directing the agencies 5 Account Managers and our other client portfolios included Colgate Palmolive, Unilever, Ferrero.