Field Marketing Manager

• Jul 2023 - Present

Head of Marketing Talent Garden Austria

• Apr 2022 - Jul 2023

- Responsible for defining and executing the marketing strategy at a local level: for a variety of products and services, with a multi-channel approach and taking into account the seasonality of our offering and market needs and competitors.- Improve marketing KPIs as well as optimize the assigned budget: * Oversee and analyse data and metrics to make data-driven decisions looking at KPIs such as CPA, CPL, and conversion rates. * Ensure that marketing efforts are executed in a cost-effective manner- Run the Talent Garden’s rebranding process at a local level, shifting the focus from coworking and event spaces to digital skills education. * Identifying key partners and managing collaboration agreements. * Collaborating with cross-functional teams to ensure consistency in brand messaging and visual identity. * Developing and executing brand awareness campaigns.- Monitor and refine the Digital Marketing strategy, managing the following channels: Hubspot CRM, email marketing, social media channels, and performance marketing campaigns.- Manage relationships with media, customers, and other stakeholders to promote brand awareness.Seek all the opportunities connected to our event marketing approach, contributing to the planning, and execution, and being responsible for communications.- Contribute to sales enablement and the improvement of the customer experience: develop marketing materials and product collaterals and run customer retention strategies. Show less

Marketing Operations Spain and France

• Aug 2021 - Apr 2022

Marketing Operations Manager Spain and FranceMarketing Operations- Lead management campaigns execution: generating workflows on HubsPot- Optimization of the different technical and human resources for the execution of Marketing andLead Acquisition campaigns in coordination with global and local teams.- Follow a data-driven strategy ensuring that reports are optimized and drive to relevant conclusionsto run different Marketing and Sales activitiesMarketing Management- Definition of the Country's Marketing Strategy- Budget management- Definition of Tone of voice for internal and external communications performed by different teammembers.- Management of external digital communications channels- Social Media strategy: Instagram, Twitter, LinkedIn, Facebook, Google My Business.- Website content optimization: (Wordpress), SEO, link building, etc. Show less

Marketing Manager Spain

• Feb 2020 - Apr 2022

Marketing Manager Spain- Definition of the Country's Marketing Strategy- Budget management- Definition of Tone of voice for internal and external communications performed by different teammembers.- Management of external digital communications channels- Social Media: Instagram, Twitter, LinkedIn, Facebook, Google My Business.- Website: Wordpress, link building activities- Blog: Wordpress, SEO techniques- Newsletters and regular emails: HubsPot.- Manage Online Lead Generation campaigns collecting inputs from the different business lines andadjusting the campaigns to their acquisition needs (Performance Marketing)Media Management - PR office in coordination with an external supplier (Wildcom).- Identification of potential partners and partnership management.- Organization of lead acquisition events (inbound) and offline campaigns.- Sales KPIs tracking and analysis for Coworking (B2C), Event Spaces (B2C and B2B) and CorporateTransformation programs (B2B).- Development of product collaterals for all lines. Show less

Digital Marketing and Communications Amadeus for Developers (12-month contract)

• Feb 2019 - Feb 2020

Marketing and Social Media Strategist. Definition and execution of the marketing strategy and other activities for promotion, Developer Relations and internal communications for the Amadeus for Developers program. Working 100% in English. - Definition and execution of external and multichannel campaigns and communications, working closely with the DevRel team and other Business Units involved within the company worldwide (Social Media, Newsletters, blog, etc.) - Content management: Generating content for Social Media, blog, corporate documents, email marketing and other communications. Seeking content opportunities, sourcing content from external and internal editors. - Definition of the events strategy for the developers’ program and Event management for online and offline events (conferences, after-work sessions, webinars, hackathons, and online hackathons). - Corporate promotional collaterals design (dossiers, presentations and other documents). - Planning and execution of internal communications activities (newsletters, webinars and other communications). - Reporting on KPIs achievements in all marketing activities and research on new trends. Show less

Marketing Specialist

• Sep 2017 - Dec 2018

Marketing Specialist (international environment - English as target language):- Development of the Marketing plan- Anlytics and reports (Excel, Google Analytics)- Corporate image- Press / communication office- Web page management: Wordpress, HTML, SEO, SEM, contents and structure- Online Marketing: Social Networks, Google Adwords, mailing and newsletters (Mailchimp)- Graphic Design: advertising and corporate dossiers (Adobe Photoshop, Adobe Illustrator, Powepoint)- Campaigns to get new clients and contact with suppliers- Event organization- Teacher training in communication, marketing and public speaking techniques. Show less

Marketing Assistant

• Sep 2015 - Sep 2017

Marketing Assistant, Online Marketing: - Web page: SEO, SEM, contents (articles)- Social Networks (Facebook, Twitter, Instagram, Linkedin, Youtube).- Mailing and newsletters (Mailchimp)- Graphic Design (Photoshop, Illustrator, Word, Power Point)- Event organization- Video Recording and Editing (iMovie)

News Reporter (Freelance)

• Jul 2013 - Dec 2018

9-month internship beginning in 2013 turning into a Freelance contract in 2014. News Reporter (reinforcement during holidays or intense periods): - Events audiovisual coverage - Working with information from different sources - Live reports - Voiceovers - Editing audiovisual reports (Avid Newscutter) - Writing articles, interviews and reports for Atlas Agency and Reuters (Contribution of Mediaset) 9-month internship beginning in 2013 turning into a Freelance contract in 2014. News Reporter (reinforcement during holidays or intense periods): - Events audiovisual coverage - Working with information from different sources - Live reports - Voiceovers - Editing audiovisual reports (Avid Newscutter) - Writing articles, interviews and reports for Atlas Agency and Reuters (Contribution of Mediaset)

Journalist Internship

• Dec 2011 - Jun 2012

- Copywriter of online articles based on agency reports - Culture interviews (literature) for Periodista Digital TV - Responsible for the Andalusian Elections section (2011) during the campaign period - Community Manager (Facebook) - IT Support of the Recording Studio - Copywriter of online articles based on agency reports - Culture interviews (literature) for Periodista Digital TV - Responsible for the Andalusian Elections section (2011) during the campaign period - Community Manager (Facebook) - IT Support of the Recording Studio

Marketing and communication support

• Jul 2011 - Sep 2011

- Writing press releases - Clipping - Collaboration in the Department of Culture and Communication - Development of projects for a greater presence in media of the Cervantes Institute in Dublin, as a transmitter of Spanish culture. - Writing press releases - Clipping - Collaboration in the Department of Culture and Communication - Development of projects for a greater presence in media of the Cervantes Institute in Dublin, as a transmitter of Spanish culture.