Experience

El Market Colombia

• Buyer Director

  • Mar 2014 - Present

  Responsible for profits, executing the merchandise strategy. Buying decisions, financial planning, and management. Assortment selection, and supplier selection. Negotiated agreements, and ensured maximum profitability and accurate delivery of products. Working and supporting Mexico Operation, and re-orders process with Puerto Rico. Operation in Spain was developed for one year. • Determined pricing and executed a pricing strategy, gross margin goals for a category/class/subclass and influenced assortment guidelines and parameters. Responsible for increasing margin return in 10 points. • Executed business review process; decided when new products should be included; assisted suppliers with optimizing margins, and minimizing costs. • Managed negotiation terms, made decisions on sourcing new suppliers and worked to develop them. • Prepared, presented and arranged promotions, sold displays/ distributions to support promotions. • Designed and implemented section layouts (Planograms). • Developed reorder process and logistic improvement plan. Show less



Sodimac Homecenter

• Merchandise Manager

  • Oct 2007 - May 2013

  Responsible for executing the merchandise strategy and sale quotes. Buying decisions, financial planning and management, assortment selection, and supplier selection. Negotiated agreements, and ensured maximum profitability and accurate delivery of products. Responsible for executing the merchandise strategy and sale quotes. Buying decisions, financial planning and management, assortment selection, and supplier selection. Negotiated agreements, and ensured maximum profitability and accurate delivery of products.



Sodimac Colombia Homecenter

• Customer Service Manager

  • May 2003 - May 2005

  •Developed customer service strategy to ensure the best customer service at the national level. •Identified and opened effective communication channels between clients and stores. •Led team of 20 managers answering complaints, ensuring highest quality answers. •Created, tracked and evaluated internal metrics and management reporting of customer satisfaction. •Improved customer service based on client feedback through the development of new policies and procedures. •Prepared improvement customer service strategies and business plan communication for presentations to Homecenter Board of Directors, employees, and suppliers. •Provided customer service training to stores and merchandise managers, sales supervisors as well as sales representatives. Show less



Claro Colombia

• Colombia
• Telecommunications
• 700 & Above Employee

• Loyalty coordinator

  • Dec 1998 - Apr 2001

  Identified marketing initiatives through customer research to develop targeting and segmentation plans.Analyzed industry trend, identified business opportunities, formulated new offers, and promotions.Created, tracked, and evaluated internal metrics. Management reporting to identify effectiveness of programs, offers, channels, market, and assortment.

• Retention supervisor

  • Jun 1997 - Dec 1998

  *Successfully maintained and increased client base by designing and implementing strategic customer-retention strategies.*Analyzed customer turn down reasons.*Supervised a staff of 25 within the retention customer department.

• Customer Service Supervisor

  • Mar 1996 - Jun 1997

  Responsible for the supervision of 35 customer service representatives.Analyzed type of calls, man service hours required, average time calls and developed metrics and reports to evaluate customer service representatives.Prepared weekly productivity reports.Designed and supervised outbound calls campaigns