Experience

CultHealth, An Indegene Company

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Editorial Director

  • Jul 2017 - Present

  CultHealth Editorial department lead. Ensure quality control and regulatory accuracy of all deliverables, which include print and digital DTC and HCP creative. Manage editorial workloads, scheduling, and freelance staffing. Provide guidance to all brand team members and act as a resource for agency and departmental policies and procedures. Create Editorial Process documents, and train agency staff in Editorial process. Offer input and guidance at Medical/Legal/Regulatory reviews. Editor of record for the award-winning Ozempic TV spot and print/digital tactics. As a leader, proactively provide suggestions that impact agency policy and operations.



FCBCURE, an FCB Health Company

• Editorial Manager

  • Mar 2016 - Jul 2017

  Editorial Manager responsible for overseeing a staff of Senior Editors who performed editorial reviews, which included initial edits, cold reads, check changes/slugs, full reads, and fact checking of print and digital HCP and DTC creative (visual aids, brochures, websites, journal ads, banner ads, emails). Developed Editorial Process documents and reviewed direct reports’ work to ensure quality control. Created and maintained brand Style Guides. Scheduled biweekly meetings with editors to discuss brand issues and team dynamics.



FCB Health

• United States
• Advertising Services
• 300 - 400 Employee

• Senior Medical Editor

  • Aug 2013 - Mar 2016

  Senior Medical Editor responsible for high-level reviews of DTC and professional advertising creative to ensure that Medical/Scientific communication was accurate and clinically relevant. Advised on strategic direction of campaigns and participated in brainstorming sessions for campaign tactics (including print, web videos, websites, mobile, banners, brochures, and TV). Offered guidance and input at Medical/Legal/Regulatory reviews of advertising creative. Ensured that potential concepts and associated claims follow FDA and client guidance.



Entrée Health

• United States
• Advertising Services
• 100 - 200 Employee

• Medical Editor

  • Mar 2012 - Aug 2013

  Medical Copy Editor within Managed Markets advertising agency responsible for brand enhancement and consistency throughout an array of digital and print pieces. Responsibilities included overseeing brand messaging, adhering to editorial guidelines, and achieving overarching marketing objectives (as they relate to copy-editing). Collaborated with Account Management team to proactively maintain messaging and adherence to regulatory guidelines. Created Managed Markets-focused Lyrica® trend reports, which advised client (Pfizer) as to the direction of promotional strategies.



CMS Global Group, Inc.

• Business Consultant/Managing Editor

  • Jun 2011 - Mar 2013

  Acted as lead writer and consultant on content for Pfizer’s Specialty Care Business Unit internal newsletter, The MUSE. Responsibilities included interviewing various Pfizer medical professionals and executives in order to produce and market content focused on Medical Affairs issues. Ensured that short- and long-term marketing objectives were met; increased online readership in the digital space by 40%. Acted as lead writer and consultant on content for Pfizer’s Specialty Care Business Unit internal newsletter, The MUSE. Responsibilities included interviewing various Pfizer medical professionals and executives in order to produce and market content focused on Medical Affairs issues. Ensured that short- and long-term marketing objectives were met; increased online readership in the digital space by 40%.



inVentiv Health Commercial

• United States
• Pharmaceutical Manufacturing
• 400 - 500 Employee

• Professional Sales Representative

  • Jul 2005 - Jun 2011

  Pharmaceutical Sales Representative employing persuasive marketing techniques with healthcare professionals (HCPs) to increase prescription usage of drugs in various therapeutic categories. Combined extensive knowledge of the Managed Care system with pre-approved formulary messages to develop marketing strategies with prescribers that resulted in a 45% increase in territory sales and a 10% market share growth for Micardis®. Ranked No. 1 in the nation for Micardis® (Boehringer Ingelheim) sales in several quarters (2007). Achieved 100% of sales quota while promoting Cephalon drugs Amrix® and Nuvigil®, and ranked in the top 10% of the nation in Amrix® and Nuvigil® sales in consecutive quarters (2008—2011).



Healthcare Foundation Northern Sonoma County

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Promotions Consultant

  • Feb 2002 - Jan 2004

  Project lead on execution of promotional strategies to raise awareness on quality healthcare initiatives; enlisted numerous celebrity endorsements. Developed promotional materials and wrote newsletter articles focused on topics related to community health initiatives. Was heavily involved in tailoring the final marketing messages of projects. Project lead on execution of promotional strategies to raise awareness on quality healthcare initiatives; enlisted numerous celebrity endorsements. Developed promotional materials and wrote newsletter articles focused on topics related to community health initiatives. Was heavily involved in tailoring the final marketing messages of projects.



Long-term Contract

• Oil and Gas
• 1 - 100 Employee

• Content Editor

  • Mar 1992 - Feb 2002

  Content Editor responsible for copyediting and ensuring brand consistency for projects in the publishing and information technology fields. Partnered closely with executive management teams of clients to identify key messages vital to overall marketing strategies. Content Editor responsible for copyediting and ensuring brand consistency for projects in the publishing and information technology fields. Partnered closely with executive management teams of clients to identify key messages vital to overall marketing strategies.



Conde Nast

• United States
• Media Production
• 700 & Above Employee

• Production Editor, Mademoiselle magazine

  • Feb 1989 - Mar 1992

  Led staff of 4 mid-level Editors responsible for copy-editing, proofreading, and trafficking articles through all stages of an issue's life cycle. Liaised with various on-site/freelance editors ensuring projects deliverables met all timeline drop dates; assisted Managing Editor in layout of all issues. Led staff of 4 mid-level Editors responsible for copy-editing, proofreading, and trafficking articles through all stages of an issue's life cycle. Liaised with various on-site/freelance editors ensuring projects deliverables met all timeline drop dates; assisted Managing Editor in layout of all issues.