Sandra Ballesteros
UX Copywriter / Marketing Strategist at Höski Media- Claim this Profile
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Bio
Jhabriel Allen
Sandra was a pleasure to work with. She was very prompt in getting us all the content and material we requested. I’d recommend her graphic and video editing services, she was great!!! She even sourced relevant articles for our industry for us to share on social!!
Ivette Soto
Sandra is an excellent colleague, she knows how to work in a team and also alone. She is very creative and good as a scripwritter. She knows how to create marketing strategies and execute them successfully. She is a person that I would totally recommend for any audiovisual, marketing and social media project.
Iván Rasgado
With years of hands-on marketing and campaing generating experience in her background, Sandra is one of the best if not the best in the field that I've had the honor to work alongside of. There's no magic formula to a successfull campaing, but she makes it look like magic. Sandra's deep-research based creative writing has been responsible for multiple successfull campaings from e-commerce, positioned brands, all the way up to NFT, Crypto and Metaverse campaings. Sandra takes unexplored niches as an opportunity to learn and master the correct marketing language to craft a powerful messaging and still appeal to each niches audiences with ease. All of that talent, mixed with the qualities of an amazing teamplayer, a wonderful leader and a contagious nice attitude towards all her coworkers, makes Sandra a great asset to any company that brings her in!
Jhabriel Allen
Sandra was a pleasure to work with. She was very prompt in getting us all the content and material we requested. I’d recommend her graphic and video editing services, she was great!!! She even sourced relevant articles for our industry for us to share on social!!
Ivette Soto
Sandra is an excellent colleague, she knows how to work in a team and also alone. She is very creative and good as a scripwritter. She knows how to create marketing strategies and execute them successfully. She is a person that I would totally recommend for any audiovisual, marketing and social media project.
Iván Rasgado
With years of hands-on marketing and campaing generating experience in her background, Sandra is one of the best if not the best in the field that I've had the honor to work alongside of. There's no magic formula to a successfull campaing, but she makes it look like magic. Sandra's deep-research based creative writing has been responsible for multiple successfull campaings from e-commerce, positioned brands, all the way up to NFT, Crypto and Metaverse campaings. Sandra takes unexplored niches as an opportunity to learn and master the correct marketing language to craft a powerful messaging and still appeal to each niches audiences with ease. All of that talent, mixed with the qualities of an amazing teamplayer, a wonderful leader and a contagious nice attitude towards all her coworkers, makes Sandra a great asset to any company that brings her in!
Jhabriel Allen
Sandra was a pleasure to work with. She was very prompt in getting us all the content and material we requested. I’d recommend her graphic and video editing services, she was great!!! She even sourced relevant articles for our industry for us to share on social!!
Ivette Soto
Sandra is an excellent colleague, she knows how to work in a team and also alone. She is very creative and good as a scripwritter. She knows how to create marketing strategies and execute them successfully. She is a person that I would totally recommend for any audiovisual, marketing and social media project.
Iván Rasgado
With years of hands-on marketing and campaing generating experience in her background, Sandra is one of the best if not the best in the field that I've had the honor to work alongside of. There's no magic formula to a successfull campaing, but she makes it look like magic. Sandra's deep-research based creative writing has been responsible for multiple successfull campaings from e-commerce, positioned brands, all the way up to NFT, Crypto and Metaverse campaings. Sandra takes unexplored niches as an opportunity to learn and master the correct marketing language to craft a powerful messaging and still appeal to each niches audiences with ease. All of that talent, mixed with the qualities of an amazing teamplayer, a wonderful leader and a contagious nice attitude towards all her coworkers, makes Sandra a great asset to any company that brings her in!
Jhabriel Allen
Sandra was a pleasure to work with. She was very prompt in getting us all the content and material we requested. I’d recommend her graphic and video editing services, she was great!!! She even sourced relevant articles for our industry for us to share on social!!
Ivette Soto
Sandra is an excellent colleague, she knows how to work in a team and also alone. She is very creative and good as a scripwritter. She knows how to create marketing strategies and execute them successfully. She is a person that I would totally recommend for any audiovisual, marketing and social media project.
Iván Rasgado
With years of hands-on marketing and campaing generating experience in her background, Sandra is one of the best if not the best in the field that I've had the honor to work alongside of. There's no magic formula to a successfull campaing, but she makes it look like magic. Sandra's deep-research based creative writing has been responsible for multiple successfull campaings from e-commerce, positioned brands, all the way up to NFT, Crypto and Metaverse campaings. Sandra takes unexplored niches as an opportunity to learn and master the correct marketing language to craft a powerful messaging and still appeal to each niches audiences with ease. All of that talent, mixed with the qualities of an amazing teamplayer, a wonderful leader and a contagious nice attitude towards all her coworkers, makes Sandra a great asset to any company that brings her in!
Credentials
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Content Creation: Strategy and Tools
LinkedInJul, 2022- Nov, 2024 -
Content Marketing: ROI
LinkedInJul, 2022- Nov, 2024 -
Design Thinking: Understanding the Process
LinkedInJul, 2022- Nov, 2024 -
Storytelling for Designers
LinkedInJul, 2022- Nov, 2024 -
Becoming an Impactful and Influential Leader
LinkedInJun, 2022- Nov, 2024 -
Content Marketing: Podcasting for Business
LinkedInJun, 2022- Nov, 2024 -
Influencer Marketing Foundations
LinkedInJun, 2022- Nov, 2024 -
Jonah Berger on Viral Marketing
LinkedInJun, 2022- Nov, 2024 -
Marketing to Generation Z
LinkedInJun, 2022- Nov, 2024 -
Writing with Proper Punctuation
LinkedInJun, 2022- Nov, 2024 -
Metaverse and NFTs for Marketing
LinkedInMay, 2022- Nov, 2024 -
Social Media Marketing Strategy: TikTok and Instagram Reels
LinkedInMay, 2022- Nov, 2024 -
The 22 Immutable Laws of Branding (Blinkist Summary)
LinkedInMay, 2022- Nov, 2024 -
What's the So What: Writing Clearly for a Business Audience
LinkedInMay, 2022- Nov, 2024 -
Critical Thinking for Better Judgment and Decision-Making
LinkedInMar, 2022- Nov, 2024 -
Marketing: Copywriting for Social Media
LinkedInMar, 2022- Nov, 2024 -
Social Media Marketing Foundations
LinkedInMar, 2022- Nov, 2024 -
Writing Ad Copy
LinkedInMar, 2022- Nov, 2024 -
Social Media Video for Business and Marketing
LinkedInFeb, 2022- Nov, 2024 -
Speaking Confidently and Effectively
LinkedInDec, 2021- Nov, 2024 -
How to Build a Following Online
LinkedInOct, 2021- Nov, 2024 -
Social Media Marketing: ROI
LinkedInAug, 2021- Nov, 2024 -
B2B Marketing on LinkedIn
LinkedInJul, 2021- Nov, 2024 -
Being an Effective Team Member
LinkedInJul, 2021- Nov, 2024 -
Learning Personal Branding
LinkedInJul, 2021- Nov, 2024 -
Learning to Write Marketing Copy
LinkedInJul, 2021- Nov, 2024 -
SEO for Social Media
LinkedInJul, 2021- Nov, 2024 -
Social Media Marketing Tips
LinkedInJul, 2021- Nov, 2024 -
Understanding the Impact of Deepfake Videos
LinkedInJul, 2021- Nov, 2024
Experience
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Höski
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Canada
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Media Production
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1 - 100 Employee
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UX Copywriter / Marketing Strategist
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Jan 2022 - Present
Develop concepts, storyboards, and scriptwriting for various types of videos, based on research, strategic insight, creative briefs, and clients' business strategies. • Apply marketing research and development methods in order to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely. • Collaborate on the development of content style guides, content and messaging strategies, best practices, and processes. • Devise concepts, scriptwriting, and storyboards for multiple types of videos, backed by research, strategic insight, and audits, aligned with clients’ business strategies. • Contribute directly to the hands-on development across the entire cycle, from formulation to execution; craft the angle, tone, and content for every project to ensure client’s the needs are fulfilled and the target audience is engaged. • Partner with team members and clients to produce and implement creative content strategies. • Launch creative campaigns for clients in the forefront of respective industries, involving fintech, cryptocurrency, NFTs, and several leading E-Commerce brands.
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Victorious PR
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Social Media Manager / Appointment Setter
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Jul 2021 - Feb 2022
• Managed and shaped content for the best messaging strategy. • Networked, engaged, and converted DM interactions into booked appointments, leading to new and returning clients; pursued leads across different social media platforms. • Fostered brand awareness online, informing the public of the wide range of services offered to further expand clientele. • Orchestrated daily operations of setting appointments, sourcing, and training new hires. • Created steady customer engagement by developing, writing, and editing videos and creating engaging graphics. • Partnered with the CEO to apply creative personalized content to social media strategies, discussing methods to utilize influencer partnerships to further stimulate brand engagement. • Supported Ad creation and distribution to boost website traffic and develop leads; performed cross-referencing and cooperated with influencers of other industries to attract a natural following. • Cultivated extensive comprehension of the industry’s consumer behavior; wrote employee manual and mentored new social media managers in compliance with established policies. • Tracked performance and viewership of social media channels, including all analytics to convey data-backed insights on performance reports on a month-to-month basis.
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Elefante
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Brazil
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Marketing Services
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1 - 100 Employee
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Marketing Strategist / Scriptwriter
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Jan 2018 - Jul 2021
• Spearheaded new social media team including video editors, SEO specialists, and paid ads experts, growing company web presence and regional brand awareness by 32%. • Built lead generation ads to accelerate sales team, with innovative marketing strategies for all full-service accounts; supervised closely the marketing team to uphold top quality across all client deliveries. • Examined complete marketing strategy and coordinated social media campaigns; utilized and recontextualized content across several platforms. • Outlined and developed digital content specialized for several industries; devised innovative video, graphic, and written content for publishing. • Assisted with cultivating and handling an online community by delivering routine attentive engagement to influential followers; acknowledged client needs to transition into adaptive solutions in alignment with sales goals. • Coordinated large-scale events for new product launches; examined and monitored KPIs to orient best practices with successful content strategy. • Guided the development of visual messages from conceptualization to finalization of marketing and business development collaterals including pitch decks, publications, research reports, through-the-line digital assets, merchandise, and events.
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Merkategia
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Mexico
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Advertising Services
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1 - 100 Employee
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Marketing Associate / Copywriter
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Jan 2017 - Jan 2018
• Instituted digital and traditional marketing campaigns for various industries; formulated and discussed innovative concepts with clients, facilitating campaign strategies within the agency. • Assembled, orchestrated, and advised work teams to implement and deliver creative campaigns for various accounts. • Resolved issues within strict deadlines and budget constraints; suggested and up-sold features and add-ons to strengthen clients’ campaigns; studied, interacted, and scheduled influencers. • Constructed expo stands, aided in product photography, composed Excel product sheets for web developers to integrate into WordPress, and carried out event planning for product launches. • Drafted annual marketing strategies for every account, positioning content creation towards business objectives and commercial deadlines. • Investigated and resolved customer issues with cost-effective solutions; promoted opportunities for two-way communication.
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UX Copywriter
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May 2016 - Jan 2017
• Applied brand’s tone of voice through every social media post, ad, and blog to ensure all content complies with company ethos; wrote blog posts, social media grills, and ads in both English and Spanish for social media accounts with an international audience. • Upheld and followed company style guides to craft engaging properly branded content; generated thought-provoking concepts during team collaboration on digital advertising campaigns; utilized SEO tools to ensure creative content ranked high in web searches. • Perpetuated steady customer engagement by developing, writing, and editing monthly newsletters and digital content for international distribution. • Produced web copy for the business and wrote SEO-focused articles, increasing web traffic; built awareness of new offerings with quarterly press releases.
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Brand Manager / Copywriter
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Oct 2015 - May 2016
• Negotiated a breakthrough cross-selling proposition for a premium dog food brand, improving overall sales targets by 24%. • Studied national and international competitors, gathering applicable insights from competitor/customer evaluations; built style guides, set brand guidelines, created the brand vision, and devised value proposition. • Started social media accounts and shaped strategy for various platforms; contributed to web design and development, and UX copywriting, guaranteeing operations followed branding style. • Cooperated with other professional team members in a fast-paced environment to ensure the content strategy was effectively implemented across channels. • Wrote and edited digital content that met project goals and end-user needs for direct response.
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Interpreter
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Mar 2013 - Feb 2016
Balanced multiple interpreting projects at once, simultaneously translating medical, legal, financial, national security, technical support, 911, and customer service calls with empathy and precision. Balanced multiple interpreting projects at once, simultaneously translating medical, legal, financial, national security, technical support, 911, and customer service calls with empathy and precision.
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Education
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2013 - 2016
CAAV University of Arts & Media
Bachelor of Arts, Broadcast Advertising -
2008 - 2009
Art Institute
Diploma of Education, Interior Design
Community
