Sandra Alarcón Leguizamón

SEM Manager at RAB2B | Rabinovici + Associates
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Contact Information
us****@****om
(386) 825-5501
Location
Bogota, D.C., Capital District, Colombia, CO
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Francés Professional working proficiency
  • Portugués Limited working proficiency

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Credentials

  • Google Ads - Measurement Certification
    Google Digital Academy (Skillshop)
    Aug, 2022
    - Oct, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Aug, 2022
    - Oct, 2024
  • Google Ads Search Certification
    Google
    Aug, 2022
    - Oct, 2024
  • Google Ads Video Certification
    Google Digital Academy (Skillshop)
    Aug, 2022
    - Oct, 2024
  • Lifelong Learning
    CertiProf
    May, 2021
    - Oct, 2024
  • EFSET English Certificate - Advanced (CEFR C1)
    EF Education First

Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • SEM Manager
      • May 2023 - Present

    • United States
    • Hospitality
    • 100 - 200 Employee
    • Jr. Paid Media Specialist
      • Aug 2022 - May 2023

      - Plan and implement digital marketing strategies for hotels across North America, LATAM, and the Caribbean- Manage monthly PPC and Social Advertising budget- Create new accounts and setup new campaigns on bidding platforms- Conduct daily checks on account/campaign KPIs, management of budget and pacingPerform ongoing bid strategy optimizations- Track and analyze performance data and provide key takeaways for reporting- Proficient in media advertising platforms such as Bing, Facebook, and Google. Show less

    • Website & Marketing Coordinator
      • Jun 2021 - Jul 2022

      - Utilize Tambourine’s CMS to update client websites.- Using our project management system, assign tasks to designated resources for copy, design and development requests.- Conduct Quality Assurance of client website functionality.- Organize and prioritize tasks in accordance with available resources.- Communicate with internal team members and directly with clients to action their requests.

    • Social Media Strategist at Abstraer Estrategias
      • Mar 2021 - May 2021

      - Meets with clients frequently, serving as a contact between the client and creative team.- Manage monthly PPC and Social Advertising budget- Discuss projects with clients and formulate marketing strategies.- Presents creative proposals to clients for approval- Delivers completed projects to the client on time

    • Social and Paid Media Manager at Abstraer Estrategias
      • Apr 2020 - Feb 2021

      Search Engine Marketing (SEM)- Manage monthly PPC and Social Advertising budget- Publishing display Ads on GoogleSocial Media- Handling 4+ firm's accounts on leading social media platforms including Facebook, Instagram, Twitter, LinkedIn, etc.- Managed multiple digital ad campaigns on Facebook, Instagram, Twitter, and LinkedIn.

    • Social Media Manager at Abstraer Estrategias
      • Jan 2020 - Apr 2020

      - Experienced in creating and executing social media strategies on various platforms including Facebook, Instagram, Twitter, and LinkedIn- Skilled in content creation, community management, and audience engagement- Proficient in monitoring social media analytics and performance data to identify key trends and opportunities for growth

    • Colombia
    • Education
    • 1 - 100 Employee
    • Social and Paid Media Manager
      • Jan 2019 - Dec 2019

      - Proficient in creating and executing social media strategies across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.- Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.- Create and curate content for social media platforms, including writing and designing posts, as well as developing social media campaigns.- Manage day-to-day social media activity, including monitoring and responding to comments, messages, and reviews. Show less

    • Community Manager
      • Jan 2018 - Dec 2018

      - Create content for social media platforms including Facebook, Instagram, Twitter, and LinkedIn.- Monitor social media channels and respond to comments and inquiries in a timely and professional manner.- Develop and execute social media campaigns, contests, and promotions to increase follower growth and engagement.- Monitor competitor social media activity and industry trends to identify opportunities for growth and improvement.

    • Colombia
    • Telecommunications
    • 700 & Above Employee
    • Intern in the IT Policy and Development Department
      • Jan 2017 - Jul 2017

      - Social media and digital content management support. - Content creation for social media support. - Creation of newsletters, press releases, related to the area. - Analyze social media performance data and create reports to track progress and identify areas for improvement. - Monitor social media channels and respond to comments and inquiries - Social media and digital content management support. - Content creation for social media support. - Creation of newsletters, press releases, related to the area. - Analyze social media performance data and create reports to track progress and identify areas for improvement. - Monitor social media channels and respond to comments and inquiries

    • Marketing Coordinator
      • Jan 2016 - Jul 2016

      ● Meets with clients, suppliers, and stakeholders. ● Website management of the company. ● Creation of internal and external communication strategies. ● Analyze the organizational communication of the company. ● Support for the company's certification procedures. ● Meets with clients, suppliers, and stakeholders. ● Website management of the company. ● Creation of internal and external communication strategies. ● Analyze the organizational communication of the company. ● Support for the company's certification procedures.

Education

  • Universidad EAN
    Marketing Management Specialization, Universidad EAN, Bogotá, Marketing
    2020 - 2021
  • Instituto Caro y Cuervo
    Diplomado en argumentación para la ciudadanía, Escritura y redacción, general
    2019 - 2019
  • Universidad EAN
    Profesional en Lenguas Modernas con énfasis en comunicación organizacional, Comunicación empresarial
    2013 - 2017

Community

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