Sandra Alarcón Leguizamón
SEM Manager at RAB2B | Rabinovici + Associates- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Francés Professional working proficiency
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Portugués Limited working proficiency
Topline Score
Bio
Credentials
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Google Ads - Measurement Certification
Google Digital Academy (Skillshop)Aug, 2022- Oct, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Aug, 2022- Oct, 2024 -
Google Ads Search Certification
GoogleAug, 2022- Oct, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Aug, 2022- Oct, 2024 -
Lifelong Learning
CertiProfMay, 2021- Oct, 2024 -
EFSET English Certificate - Advanced (CEFR C1)
EF Education First
Experience
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RAB2B | Rabinovici + Associates
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United States
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Advertising Services
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100 - 200 Employee
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SEM Manager
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May 2023 - Present
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Tambourine: technology and creativity for hotels and resorts
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United States
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Hospitality
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100 - 200 Employee
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Jr. Paid Media Specialist
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Aug 2022 - May 2023
- Plan and implement digital marketing strategies for hotels across North America, LATAM, and the Caribbean- Manage monthly PPC and Social Advertising budget- Create new accounts and setup new campaigns on bidding platforms- Conduct daily checks on account/campaign KPIs, management of budget and pacingPerform ongoing bid strategy optimizations- Track and analyze performance data and provide key takeaways for reporting- Proficient in media advertising platforms such as Bing, Facebook, and Google. Show less
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Website & Marketing Coordinator
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Jun 2021 - Jul 2022
- Utilize Tambourine’s CMS to update client websites.- Using our project management system, assign tasks to designated resources for copy, design and development requests.- Conduct Quality Assurance of client website functionality.- Organize and prioritize tasks in accordance with available resources.- Communicate with internal team members and directly with clients to action their requests.
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Social Media Strategist at Abstraer Estrategias
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Mar 2021 - May 2021
- Meets with clients frequently, serving as a contact between the client and creative team.- Manage monthly PPC and Social Advertising budget- Discuss projects with clients and formulate marketing strategies.- Presents creative proposals to clients for approval- Delivers completed projects to the client on time
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Social and Paid Media Manager at Abstraer Estrategias
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Apr 2020 - Feb 2021
Search Engine Marketing (SEM)- Manage monthly PPC and Social Advertising budget- Publishing display Ads on GoogleSocial Media- Handling 4+ firm's accounts on leading social media platforms including Facebook, Instagram, Twitter, LinkedIn, etc.- Managed multiple digital ad campaigns on Facebook, Instagram, Twitter, and LinkedIn.
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Social Media Manager at Abstraer Estrategias
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Jan 2020 - Apr 2020
- Experienced in creating and executing social media strategies on various platforms including Facebook, Instagram, Twitter, and LinkedIn- Skilled in content creation, community management, and audience engagement- Proficient in monitoring social media analytics and performance data to identify key trends and opportunities for growth
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Instituto Caro y Cuervo
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Colombia
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Education
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1 - 100 Employee
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Social and Paid Media Manager
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Jan 2019 - Dec 2019
- Proficient in creating and executing social media strategies across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.- Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.- Create and curate content for social media platforms, including writing and designing posts, as well as developing social media campaigns.- Manage day-to-day social media activity, including monitoring and responding to comments, messages, and reviews. Show less
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Community Manager
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Jan 2018 - Dec 2018
- Create content for social media platforms including Facebook, Instagram, Twitter, and LinkedIn.- Monitor social media channels and respond to comments and inquiries in a timely and professional manner.- Develop and execute social media campaigns, contests, and promotions to increase follower growth and engagement.- Monitor competitor social media activity and industry trends to identify opportunities for growth and improvement.
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Ministerio de Tecnologías de la Información y las Comunicaciones
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Colombia
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Telecommunications
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700 & Above Employee
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Intern in the IT Policy and Development Department
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Jan 2017 - Jul 2017
- Social media and digital content management support. - Content creation for social media support. - Creation of newsletters, press releases, related to the area. - Analyze social media performance data and create reports to track progress and identify areas for improvement. - Monitor social media channels and respond to comments and inquiries - Social media and digital content management support. - Content creation for social media support. - Creation of newsletters, press releases, related to the area. - Analyze social media performance data and create reports to track progress and identify areas for improvement. - Monitor social media channels and respond to comments and inquiries
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Marketing Coordinator
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Jan 2016 - Jul 2016
● Meets with clients, suppliers, and stakeholders. ● Website management of the company. ● Creation of internal and external communication strategies. ● Analyze the organizational communication of the company. ● Support for the company's certification procedures. ● Meets with clients, suppliers, and stakeholders. ● Website management of the company. ● Creation of internal and external communication strategies. ● Analyze the organizational communication of the company. ● Support for the company's certification procedures.
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Education
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Universidad EAN
Marketing Management Specialization, Universidad EAN, Bogotá, Marketing -
Instituto Caro y Cuervo
Diplomado en argumentación para la ciudadanía, Escritura y redacción, general -
Universidad EAN
Profesional en Lenguas Modernas con énfasis en comunicación organizacional, Comunicación empresarial