Sandra Hoogerbrug

User Experience Designer (UX) at Dave Clark Design
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Auckland, New Zealand, NZ
Languages
  • English -
  • Cantonese -

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Nick Koefoed

I happily recommend Sandra. Always a hard-working, team player, putting structure around strategic plans, to make clear the details for those both within and outside of the team. An eye for selecting a cohesive, customer-focused range from a very wide array of options, and championing these through to successful presentation and sales in stores.

Jenny Epke

I have known Sandra for several years during her time with the Warehouse. She worked in several Buying roles during this time. Sandra is a great team member with a strong work ethos combined with a great positive energy. She is analytical and detailed as well as capable of good strategic thought and planning. I would happily recommend her as an excellent employee and would certainly employ her again. Jenny Epke GM - General Merchandise at The Warehouse

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • New Zealand
    • Design Services
    • 1 - 100 Employee
    • User Experience Designer (UX)
      • Dec 2017 - Present

    • UX Consultant General Assembly Student Project
      • Jul 2017 - Jul 2017

      3-week project working with Wildwon, an Experience Design Agency.Research and consultation project to help Wildwon gain a greater understanding who the Purpose community are, how they behave online and to provide key findings and recommendations for areas of improvement, helping to enhance the overall user experience.Skills• Business analysis and strategy planning• User surveys and interviews• Research synthesis and analysis• Team collaboration and project management• Presentation and storytellingAchievements• Delivered successful client objectives• Developed user research skills

    • New Zealand
    • Retail
    • 700 & Above Employee
    • Associate Category Manager - Storage and Laundry
      • Jan 2016 - Apr 2017

      Skills:• Customer centric design, whilst balancing business needs• Test and validate functionality and designs with users• Project owner and management• Problem-solving and conceptualising designs• Strong interpersonal and communication skills• Cross department collaboration• Facilitation of stakeholders• Creating user flows for customer purchasing decisions• Regulate customer journey touch pointsAchievements:• Implemented a successful critical path process tracking tasks and promotions, vastly increasing our team’s efficiency and productivity and was later extended to the wider teamResponsibilities:• Providing support to the Category Manager for trading results and stock management• Product selection, development, and management• Research local and international trends• Plan advertising and promotional activity• Plan and work to critical paths and time lines• FOB and local purchasing

    • Associate Category Manager - Books
      • Sep 2012 - Jan 2016

      Skills:• Competitor analysis and research customer insights• Analysis of customer, business, and product dataAchievements:• Increased YOY Christmas Giftbook program sales by 55%, delivering half a million dollars in two months and increasing profit by 64%• Increased Preschool Books sales by 17.7%, profit by 25.9% and an increase in average retail• Developed new and improved strategic relationships with key suppliers to increase the range of recognisable brands such as Disney, Marvel and DC. Delivering value for money and credibility while increasing choice for customers. It also allowed Books to play in strategic cross category promotions• Successfully led the roll out of a refreshed and user-centric online Warehouse Books webpage, driving incremental sales• Book Interest eDMs on average delivered 25% higher conversion rate than other interest groups• Identified and successfully launched Adult colouring to the department which significantly grew incremental sales• Negotiated cost reductions by over 10% on FOB lines to allow competitive pricing, and successful margin mixing within the category• Successfully negotiated exclusive deals, including brands such as Star Wars, Disney, and MarvelResponsibilities:• Managing and maintaining a multi-million dollar portfolio with over 2,500 barcodes• Providing support to the Category Manager for trading results and stock management• Research market trends, customer insights, competitor analysis, store visits• FOB and local purchasing• Planning, forecasting, and buying for everyday range and promotional events• Negotiated prices to deliver customer driven category plans• Product and stock management, distribution, stock flow, and allocations• Regular range reviews• Plan advertising and promotional activity• Maintain online Warehouse Books page and plan regular Book interest eDMs• Liaising and meeting with local and FOB suppliers

    • Senior Assistant Buyer - Footwear
      • Nov 2011 - Sep 2012

      Skills:• Product ideation, design and quality control• Working with internal colleagues, as well as external clientsAchievements:• Streamlined the ordering process for approval, by automating the calculations, mitigating the risk of errors and increasing the team’s efficiency.• Role was initially a seven month contract, and before the contract was due to finish, a new role was created within the same department offering full time employment.• Successfully extended into Clothing, Footwear and Luggage.• Gained experience and an understanding of the QA procedures and structure.• Developed skills in additional Warehouse systems specific to Clothing and Footwear. Responsibilities:• Provide support to the Buyers for trading results and stock management on key categories including Footwear and Luggage.• Write copy, co-ordinate, develop and sign off advertising and promotional activity.• Liaise with local and international suppliers. • Weekly competitor analysis, diary and meeting management.• Point of communication for customers, stores and operations.• Product and stock management, raising orders, dealing with shipments and deliveries.

    • New Zealand
    • Retail
    • 700 & Above Employee
    • Assistant Buyer - Consumer Electronics
      • Jul 2008 - Feb 2011

      Skills:• Experienced negotiating skills• Copy writing and coordinating promotional activity• Research market trends and customer insights• Business analysis and Strategy planningAchievements:• Overachieved against all measures resulting in a 200% bonus payout• Developed and executed a successful category strategy for Ink and Toner products - Quarterly target overachieved consistently - Wrote and presented the category strategy to key stake holders- Launched a new online purchasing portal to drive efficiency- Developed new web elements (copy and creative)- Completed an in-depth range review to ensure the range was concise and targeted- Re-merchandised and planogrammed the range for better flow in store- Negotiated regular promotional rebates and repeat activity with suppliers• Launched a multi-channel Microsoft Back to School Campaign. Including negotiated customer and staff incentives with suppliers. Developed sales and promotional pack for retail staff. And worked with Suppliers and Marketing to develop creative elements• Developed and executed a successful online campaign for Computer Accessories. Negotiated product pricing and promotional rebates with suppliers• Sourced and tested new products, as well as negotiated product pricing and forecasted volumes• Successfully bid and obtained prime location in the Event Canyon for Back to School/Uni Campaign, delivering incremental salesResponsibilities:• Manage and maintained over 500 skus/barcodes of key categories including Computer Accessories, Ink/Toner, Digital Cameras and Blank Media• Write copy, Co-ordinate, develop and sign off advertising and promotional activity• Maintained online webpage• Forecast nationwide sales volume, ordering, distribution, stock flow and allocations• Liaise and met with the SRO, local and international suppliers• Research market trends and customer insights• Competitor analysis, store merchandising and visits• Regular range reviews

    • United Kingdom
    • Luxury Goods & Jewelry
    • 700 & Above Employee
    • Production Assistant - Prorsum Luxury Range (Contract)
      • Sep 2007 - Apr 2008

      Achievements:• Gained extensive knowledge of SAP operations.• Gained experience working at an international level.• Contract extended.Responsibilities:• Assisting the Production Coordinator and Production Manager.• Stock, Logistic and Supplier operations using SAP.• Liaising with suppliers, chasing and monitoring deliveries, cancellations and faulty stock. Achievements:• Gained extensive knowledge of SAP operations.• Gained experience working at an international level.• Contract extended.Responsibilities:• Assisting the Production Coordinator and Production Manager.• Stock, Logistic and Supplier operations using SAP.• Liaising with suppliers, chasing and monitoring deliveries, cancellations and faulty stock.

    • Buyers Assistant
      • Oct 2005 - Apr 2007

      Achievements:• Assisted in developing Pumpkin Patch into a million dollar account.• Yearly sales targets for both Pumpkin Patch and Just Kids accounts were met in less than 6 months.• Rewarded with Buyer role responsibilities that none of the other assistants were given• Invited to attend Buying Presentation meetings and was being groomed to becoming a Buyer.• Entrusted the opportunity to maintain Key accounts for several weeks, in the Buyer’s absence.• Earned numerous bonuses on many occasions for outstanding work and exceeding expectations.Responsibilities:• Providing assistance to the Buyer on Key accounts including Pumpkin Patch, Glassons and Just Kids.• Research International and local Trends and create Trend boards.• Creating customer boards, to identify who our customer is.• Develop and design products based on researched trends.• Daily research in WGSN and report to team.• Diary, time and email management, travel arrangements, managing social engagements and events.• Merchandising, competitor analysis, store visits and reporting, coordination of stock and presentation.• Liaising with customers, suppliers and warehouse staff.• Formatting weekly sales reports, updating sales figures, setting up and maintain filing systems.• Assisting with Importing and Distribution, dealing with shipments, deliveries and faulty stock.• Assisting in the full Buy process: Recording stock, design, development, range presentations, meeting preparations, note taking, processing orders, approving items for production, QC and general admin.

    • Assistant Manager
      • Feb 2005 - Oct 2005

      Achievements:• Promoted from 3rd in Charge to Assistant Manager within 3 months of starting.• Continuously exceeded sales targets while managing the store.• Entrusted with the full running of the store in the Manager’s absence, within 6 months of starting.• Entered into training to take a Manager’s position in the next available store.• Received several Achievement Awards for exceeding single transactions of over $300.00Responsibilities:• Management of the store in the Manager’s absence. • Customer service, enquires, complaints, orders and relations.• Visual merchandising, maintaining the stores presentation, stocktaking and orders.• Staff rosters, training and management, promoting teamwork and logging staff hours.• Cash handling and banking, opening and closing of the store.• Admin duties, store sales reports, data entry and computer and phone management.

Education

  • General Assembly
    User Experience Design Immersive, User Experience
    2017 - 2017
  • Massey University
    Bachelor of Design, Visual Communications Design
    2003 - 2004
  • Rangitoto College
    B Bursary
    1998 - 2002

Community

You need to have a working account to view this content. Click here to join now