Sandip Basu

Digital Marketing Manager at Langoor
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Contact Information
us****@****om
(386) 825-5501
Location
IN
Languages
  • English -
  • Hindi -
  • Bengali -

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5.0

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Somnath Khanra

Sandip has great exposure in his Digital Marketing domain with proven skillset and consistency for long years in the past, now he can lead one team also in his domain.Have great leadership qualities and mentoring techniques within himself. Great-hearted person he is as well . Keep doing best in your digital marketing & ads branding world.🙂

Sreya Bhattacharya

I will always be thankful to have had the fortune of working with Mr. Sandip Basu. I reported to him but never felt like dealing with a typical senior rather he has always been an enthusiastic mentor and a true leader with tremendous team-building qualities. He was nicknamed in our organization as DIGITAL SANDY and the name truly speaks for itself. He has good industry experience in the field of DM, his campaign visions are intuitive and he always keeps himself updated with market research on the current norms of DM. I have learned a lot from him and will always be looking forward to more opportunities of working with him.

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Credentials

  • Google Adwords Certification
    Google

Experience

  • Langoor
    • India
    • Advertising Services
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Apr 2022 - Present

      Handling Digital Marketing Activity and Implementation. Media Planning and Buying. Handling Digital Marketing Activity and Implementation. Media Planning and Buying.

  • RICE Group
    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Assistant Manager - Digital Marketing
      • Aug 2021 - Apr 2022

      Handled Digital Marketing Planning, Activity and Implementation. Handled Social Media Marketing Strategy, Planning and Implementation Handled Website Activity in aspects of Functionality. Handled Lead Generation Paid Campaign Handled Digital Marketing Planning, Activity and Implementation. Handled Social Media Marketing Strategy, Planning and Implementation Handled Website Activity in aspects of Functionality. Handled Lead Generation Paid Campaign

  • Senrysa Technologies Private Limited
    • India
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Senior Executive - Digital Marketing
      • Dec 2019 - Jun 2021

      Handled Digital Marketing Planning, Activity and Implementation. Handled Social Media Marketing Strategy, Planning and Implementation Handled Website Activity in aspects of Functionality. Handled Lead Generation Paid Campaign Handled Digital Marketing Planning, Activity and Implementation. Handled Social Media Marketing Strategy, Planning and Implementation Handled Website Activity in aspects of Functionality. Handled Lead Generation Paid Campaign

  • Merlin Group
    • India
    • Real Estate
    • 100 - 200 Employee
    • Senior Executive - Digital Marketing
      • May 2019 - Nov 2019

      Created user friendly lead generation landing page structure. Created budget structure various product wise Facebook Campaign Structure Handled Sell.do CRM software for lead flow report daily basis Achieved low cost CPL in Facebook lead generation campaign Created user friendly lead generation landing page structure. Created budget structure various product wise Facebook Campaign Structure Handled Sell.do CRM software for lead flow report daily basis Achieved low cost CPL in Facebook lead generation campaign

  • Turtle Limited
    • India
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Brand Executive
      • May 2018 - Apr 2019

      Key Result Areas: • Handling Off page & On Page Optimization Team and Designing the strategy. • Monitoring Site Performance through Google Analytics • Building Online Marketing Strategy • Managing the development and optimization of Landing Pages for both Organic and PPC Campaign • Performing and Monitoring Competitor Site Analysis Process • Coordinating with entire development team in aspects of website functionality and performance segment • Coordinating with Designing Team for both Organic and Paid Campaign requirement - First Phase • Successfully Launched New Turtle Website and changed the existing Server and Backend Structure • Succcessfully redesigned the website from Shopify to Custom PHP. • Successfully implement some website functionality in aspects of database and structure. • Coordinating , Monitoring and Sharing strategy with Social Media Team (Introductory Part) • Coordinating with Current Agency for new opportunity in aspects of Digital Marketing Domain • Designing Entire Digital Marketing Strategy for Turtle Why Campaign - Ayushmann Khurana • Successfully handling overall website functionality as per both Product Category and different Landing pages in aspects of both Mobile and Desktop view level • Building Strategy and Coordinating with Agency in aspects of Google Adwords and Facebook Paid Campaign • Coordinating with logistics team regarding stock level point and doing implementation process • Currently working with implementing Product Page Structure • Building budget and performance strategy for various campaign regarding introductory Campaign • Currently working with Product opportunity in both Websites and Marketplaces

  • Vedant Fashions Limited - Manyavar-Mohey
    • India
    • Retail
    • 400 - 500 Employee
    • Senior Coordinator
      • Sep 2016 - Apr 2018

      Key Result Areas: • Handling Off page & On Page Optimization Team and Designing the strategy. • Monitoring Site Performance through Google Analytics • Building Online Marketing Strategy • Managing the development and optimization of Landing Pages for both Organic and PPC Campaign • Performing Competitor Site Analysis Process • Coordinating with entire development team in aspects of website functionality and performance segment • Coordinating with Designing Team for both Organic and Paid Campaign requirement • Coordinating with Ginesys Team for auto inventory synchronization process and successfully implement it. • Coordinating , Monitoring and Sharing strategy with Social Media Team • Coordinating with New Agencies for new opportunity in aspects of Digital Marketing Domain • Designing Entire Digital Marketing Strategy for Diwali • Successfully handling overall website functionality as per both Product Category and different Landing pages in aspects of both Mobile and Desktop view level • Successfully introducing and handling latest Puja campaign 2017 – “Upoharer Puja” in aspects of both Paid and Organic Performance Level • Building Strategy and Coordinating with Agency in aspects of Google Adwords and Facebook Paid Campaign • Handling E-Commerce Promotions • Coordinating with logistics team regarding stock level point. • Successfully Designing and implementing Product Page Structure • Building budget and performance strategy for various campaign regarding both Occasional and Generic Campaign • Developing Product opportunity in both Websites and Marketplaces

  • GKB Opticals - India
    • Retail
    • 1 - 100 Employee
    • Web Data Analyst
      • Jul 2014 - Aug 2016

      • Handling Off page & On Page Optimization Team and Designing the strategy. • Monitoring Site Traffic through Google Analytics • Managing the development and optimization of Landing Pages for PPC and E-Mail Marketing • Performing Competitor Site Analysis Process • Handling E-Commerce Operations including Portal Management, Product Listing & PLA Advertisement • Successfully Designing Product Page Structure • Building Online Marketing Strategy • Successfully handling Amazon FBA Model & Flipkart F Advantage Model • Developing Product opportunity as per E-commerce metrics for Major E-Commerce Marketplaces like – Amazon, Flipkart, Snapdeal, Askmebazaar,Paytm, Limeroad, Voonik, Shopclues and many more. • Successfully handling Flipkart PLA management process with suitable product base

  • Great Media Technologies Pvt Ltd.
    • India
    • Information Technology & Services
    • 1 - 100 Employee
    • Internet Marketing Associate
      • May 2012 - Jun 2014

      • Created and maintained both On page and Off page Optimization • Monitored Site Traffic through Google Analytics • Successfully Designed Keyword Analysis task and processed Risk Management Task and Competitor Site Analysis. • Created and maintained both On page and Off page Optimization • Monitored Site Traffic through Google Analytics • Successfully Designed Keyword Analysis task and processed Risk Management Task and Competitor Site Analysis.

  • Evika Systems Pvt.
    • Seo Professional & Web developer
      • Aug 2010 - Apr 2012

      • Maintained Wordpress Sites • Created and maintained both On page and Off page Optimization • Maintained Newsletter Format & Email Marketing • Maintained Wordpress Sites • Created and maintained both On page and Off page Optimization • Maintained Newsletter Format & Email Marketing

Education

  • Boral High School
    Higher Secondary (H.S), Science
  • Netaji Subhash Engineering College 291
    Master of Computer Applications (MCA)

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