Experience

CreditEnable

• Marketing Manager

  • Jan 2020 - Present

  • Build lean brand marketing strategies and execute marketing plans to establish and maintain brand presence • Devise optimized marketing mix & execute brand plans with timelines and cost-effectiveness• Develop accurate project priorities, schedules, and budgets for the execution of marketing campaigns• Manage all aspects of the advertising, marketing, promotional activities for the online business including Facebook Ads, Google Ads, and email promotions• Successfully led the… • Build lean brand marketing strategies and execute marketing plans to establish and maintain brand presence • Devise optimized marketing mix & execute brand plans with timelines and cost-effectiveness• Develop accurate project priorities, schedules, and budgets for the execution of marketing campaigns• Manage all aspects of the advertising, marketing, promotional activities for the online business including Facebook Ads, Google Ads, and email promotions• Successfully led the re-branding activity, including the re-design of the company’s logo, website, brand guidelines, and marketing collaterals• Identify external brands for strategic partnership and build cross/consumer promotion Show more Show less



Restaurant Brands International

• Analyst

  • Sep 2018 - Oct 2019

  • Played a key role in rolling out major marketing campaigns such as “Roll Up the Rim, Smile Cookie, Kids Meal & Customer Loyalty Program” across 4000+ restaurants• Designed a pre-implementation audit that increased the TAT achievement from ~74% to ~93%• Increased quality scores by 20% by facilitating training and implementing process improvements• Managed end-to-end new item setup process as per marketing calendar needs• Liaison with marketing and procurement team for promo… • Played a key role in rolling out major marketing campaigns such as “Roll Up the Rim, Smile Cookie, Kids Meal & Customer Loyalty Program” across 4000+ restaurants• Designed a pre-implementation audit that increased the TAT achievement from ~74% to ~93%• Increased quality scores by 20% by facilitating training and implementing process improvements• Managed end-to-end new item setup process as per marketing calendar needs• Liaison with marketing and procurement team for promo execution• Trained & mentored off-shore team on process improvements Show more Show less



Edelweiss Financial Services

• Marketing Manager

  • Apr 2013 - Aug 2018

  • Oversaw corporate marketing functions with a budget of 40cr• Developed market prioritization analysis for the entire group companies, identifying key markets and customer segment resulting in 100,000 new clients, 10% growth in client base • Increased brand consideration by 30% by implementing multiple 360-degree integrated campaigns such as Olympics Campaign, Asian Games Campaign, Edelweiss-Union Budget • Conceptualized & executed high impact campaigns featuring celebrities such… • Oversaw corporate marketing functions with a budget of 40cr• Developed market prioritization analysis for the entire group companies, identifying key markets and customer segment resulting in 100,000 new clients, 10% growth in client base • Increased brand consideration by 30% by implementing multiple 360-degree integrated campaigns such as Olympics Campaign, Asian Games Campaign, Edelweiss-Union Budget • Conceptualized & executed high impact campaigns featuring celebrities such as Saina Nehwal & Irfan Khan• Conducted multiple qualitative & quantitative research such as Brand Track, Customer Behavior Study, etc.• Developed and executed multiple digital marketing campaigns within budget and scope of online objectives• Part of the core team which won 30+ marketing excellence awards for various marketing campaigns Show more Show less



Plus Branding Solutions

• Senior Business Associate

  • Sep 2012 - Apr 2013

  • Created 10+ targeted marketing campaigns for clients which led to a revenue growth • Assisted key clients with media plan & other marketing activities, resulting in a ~10% increase in business• Executed marketing campaign driving 5x growth in website traffic during the campaign period• Implemented customer experience improvements to increase client conversation by 12% and sales 10%• Conceptualized promotional content, newsletters, e-mailers, and other marketing… • Created 10+ targeted marketing campaigns for clients which led to a revenue growth • Assisted key clients with media plan & other marketing activities, resulting in a ~10% increase in business• Executed marketing campaign driving 5x growth in website traffic during the campaign period• Implemented customer experience improvements to increase client conversation by 12% and sales 10%• Conceptualized promotional content, newsletters, e-mailers, and other marketing collaterals• Responsible for overall supervision, training, mentoring, and appraisal of ten sales associates Show more Show less



Navteq Corporation

• Project Responsible-GT

  • Jan 2010 - Aug 2012

  • Provide Subject Matter Expertise to improve workflow efficiencies & drive productivity• Performed task central to project progress, including scheduling, budgeting & resource management• Identified recurring errors and performed root cause analysis, leading to 20% improvement in quality score• Analyzed existing process flow to identify & implement lean management initiatives• Strong project management background, including driving cross-functional teams• Received Special… • Provide Subject Matter Expertise to improve workflow efficiencies & drive productivity• Performed task central to project progress, including scheduling, budgeting & resource management• Identified recurring errors and performed root cause analysis, leading to 20% improvement in quality score• Analyzed existing process flow to identify & implement lean management initiatives• Strong project management background, including driving cross-functional teams• Received Special Impact Award & Golden Impulse Award for automation & innovative ideas Show more Show less