Experience

SPH Magazines
• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee
• Project Editor

  • Jan 2021 - Present

Tatler Asia Group
• Project Editor

  • Jul 2020 - Present

Vogue Singapore
• Contributing Editor

  • Oct 2021 - Apr 2022


Edipresse Media Asia

• Senior Editor

  • Jan 2019 - Jul 2020

  Led the Custom Media & Branded Content department in terms of informing overall editorial strategy—print and digital—for corporate client portfolio. This included directing daily development of content, budget and production management, brand strategies and marketing protocols for all titles. Also responsible for bringing in new business—pitched for new titles and spearheaded tender proposals. Titles in charge of: Sands Style, S Style and 10th Anniversary Coffeetable Book (by Marina Bay Sands) • Ascott Living (by The Ascott Limited) • Longitude (by ONE°15 Marina Sentosa Cove) • Horizons (by SUTL Group) • Best Of Singapore (by Tatler Singapore) • Keppel Bay Conservation Project Show less

• Contributing Deputy Editor, Digital Coordinator

  • Dec 2017 - Jan 2019

  Informed overall editorial strategy and created content for print and online along with the editor-in-chief. Led the magazines’ day-to-day operations, edited stories to the highest standards of quality in line with the tone of the magazine, and supervised, mentored and guided section editors and external freelancers.Titles in charge of:The Singapore Women’s Weekly • The Finder • Harper’s Bazaar Singapore

• Editor

  • Sep 2016 - Dec 2017

  Conceptualised, planned and created content for corporate client portfolio with the intent of effectively communicating brand objectives, ideology and identity across multiple platforms. Was also responsible for spearheading tender pitches for new titles.Titles in charge of:Ascent (by Ascendas) • Fraser Cachet (By Frasers Hospitality Pte Ltd) • Always Toyota (By Toyota Singapore) • Singapore Health (By NUH and Singapore General Hospital)



Harper's Bazaar

• Book and Periodical Publishing
• 200 - 300 Employee

• Senior Sub-editor

  • Jun 2012 - Sep 2016

  Copy edited and reported for the magazine’s Lifestyle and Beauty sections—print and online. Conceptualised and project-managed brand extensions, creative buys and marketing projects. Conducted content syndication and copyright negotiations with Hearst New York. Copy edited and reported for the magazine’s Lifestyle and Beauty sections—print and online. Conceptualised and project-managed brand extensions, creative buys and marketing projects. Conducted content syndication and copyright negotiations with Hearst New York.



Vaman Associates Pte Ltd.

• Independent Consultant

  • Sep 2005 - Sep 2012

  Consulted with fashion and media companies in the capacity of a founder-member of the company. Roles included: * Project coordination and management—conceptiualised, designed and developed content for a publishing and creative agency. Oversaw visual and product merchandising for local and international fashion brands to boost sales. * Brand management—designed and developed branding concept, and coordinated and managed product launches for small to medium-sized fashion brands. Companies worked with: Litmus Blue, Singapore • Baylene, Singapore • Tom & Teddy, Australia • In10city Pte Ltd, Singapore • SOKKA, Singapore • Hansell, Singapore • Ulla, Singapore • Pavana Lifestyles, Singapore Show less



Tachlees Inc., New York, NY

• Brand Consultant and Project Liaison

  • Aug 2001 - Aug 2005

  Liaised with officers for Government tenders, and sourced high-performance fabrics and coordinated production for military uniforms. Acted as a technical design consultant for various fashion companies, working closely with Senior VP, Global Sourcing and Design Directors to achieve consistency throughout product lines, Companies consulted with: Draiden LLC • Perry Ellis International • Original Penguin • PVP (Calvin Klein) • Talbots • Z-ply Inc. • C-life Liaised with officers for Government tenders, and sourced high-performance fabrics and coordinated production for military uniforms. Acted as a technical design consultant for various fashion companies, working closely with Senior VP, Global Sourcing and Design Directors to achieve consistency throughout product lines, Companies consulted with: Draiden LLC • Perry Ellis International • Original Penguin • PVP (Calvin Klein) • Talbots • Z-ply Inc. • C-life



Pacific Blue Trading Co. Los angeles, CA

• Designer/Head Coordinator

  • Jun 2000 - Aug 2001

  Designed and merchandised for the company’s in-house label: Divine Sarah. Was also responsible for sourcing, coordinating production with the factory base in India and managing the brand’s inventory with department stores like Nordstrom’s and Macy’s including supervising window displays. Also represented the company in the AMD and ASD trade shows held twice annually in Las Vegas. Designed and merchandised for the company’s in-house label: Divine Sarah. Was also responsible for sourcing, coordinating production with the factory base in India and managing the brand’s inventory with department stores like Nordstrom’s and Macy’s including supervising window displays. Also represented the company in the AMD and ASD trade shows held twice annually in Las Vegas.



Jean Tonic apparels, Singapore

• Designer/Merchandiser

  • Aug 1998 - May 2000

  Designed and coordinated production for the in-house ladies line, Oxygen, and children’s line, Oxygen Kids, as well as the company’s corporate uniform division. Was responsible for in-store merchandising and window display for all boutiques in Singapore and the UK in accordance to industry directives and standards and coordinating sales. Also represented the brand in International fashion fairs. Designed and coordinated production for the in-house ladies line, Oxygen, and children’s line, Oxygen Kids, as well as the company’s corporate uniform division. Was responsible for in-store merchandising and window display for all boutiques in Singapore and the UK in accordance to industry directives and standards and coordinating sales. Also represented the brand in International fashion fairs.



Estabelle Fashions Pte Ltd.,Singapore

• Technical Designer/Uniform Merchandiser

  • Jun 1996 - Jul 1998

  Designed and coordinated production for the company’s in-house ladies line, Esta, and liaised with clients for the company’s corporate uniform division. Also played an active part in the brand’s Events wing. Dresser and Events coordinator for the brand’s publicity portfolio. Designed and coordinated production for the company’s in-house ladies line, Esta, and liaised with clients for the company’s corporate uniform division. Also played an active part in the brand’s Events wing. Dresser and Events coordinator for the brand’s publicity portfolio.