Sander Ten Veldhuijs

NIA fellow at NHS Innovation Accelerator
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • Dutch Native or bilingual proficiency
  • Italian Full professional proficiency
  • French Professional working proficiency
  • German Full professional proficiency
  • English Full professional proficiency

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Sander has many years’ experience in medical device marketing and is well versed in developing strategic and tactical market penetration and growth plans in coordination with the sales and product development team. He provides leadership in product/business development and is a key and active member of any management team ensuring long term growth of an organisation. Sander is proactive, a natural communicator, provides product and business solutions and is an asset to any organisation.

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Experience

    • United Kingdom
    • Hospitals and Health Care
    • 1 - 100 Employee
    • NIA fellow
      • Mar 2023 - Present

    • United Kingdom
    • Hospitals and Health Care
    • Director of Operations
      • Feb 2023 - Present

    • United Kingdom
    • International Trade and Development
    • 1 - 100 Employee
    • Lead Senior Business Advisor
      • Jan 2021 - Jan 2023

      Supporting SME's will all aspects of their business and supporting innovative product development and opening new markets. Supporting SME's will all aspects of their business and supporting innovative product development and opening new markets.

  • 10 Fieldhouse LTD
    • Barlestone, England, United Kingdom
    • Managing Director 10 Fieldhouse LTD
      • Jan 2019 - Dec 2020

      Business Consulting and Non Executive Management Business Consulting and Non Executive Management

    • Export Director
      • Jun 2017 - Nov 2018

      Driving export market business development and expansion of the the global distribution network for hip, knee, trauma and spine products. Focussing on distributor relationships and creating new opportunities in current and new markets with products and services. Expanding the business to strategic and more challenging markets with good opportunity and growing sales with double digit figures. Driving marketing projects including re-branding and support material improvements. Driving export market business development and expansion of the the global distribution network for hip, knee, trauma and spine products. Focussing on distributor relationships and creating new opportunities in current and new markets with products and services. Expanding the business to strategic and more challenging markets with good opportunity and growing sales with double digit figures. Driving marketing projects including re-branding and support material improvements.

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Key Account Manager EMEA
      • Nov 2014 - Jun 2017

      EMEA based role working with the large OEM's in the diagnostic imaging and advanced hospital equipment sector. Developing strong relationships with key stakeholders in R&D, Purchasing and Field Service management to drive validation processes and to develop commercial agreements for regional or global supply. Closely working with sales teams and distributors to drive local growth with Key Accounts. EMEA based role working with the large OEM's in the diagnostic imaging and advanced hospital equipment sector. Developing strong relationships with key stakeholders in R&D, Purchasing and Field Service management to drive validation processes and to develop commercial agreements for regional or global supply. Closely working with sales teams and distributors to drive local growth with Key Accounts.

    • United Kingdom
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Director Business Development
      • Jun 2013 - Jan 2014

      UK based role with small British company active in the medical gas therapy products Development of strategic marketing campaigns in line with the company's strong growth plans Distribution network management and market penetration optimisation New business generation through customer specific product development UK based role with small British company active in the medical gas therapy products Development of strategic marketing campaigns in line with the company's strong growth plans Distribution network management and market penetration optimisation New business generation through customer specific product development

    • United States
    • Industrial Machinery Manufacturing
    • 200 - 300 Employee
    • Medical marketing manager Europe
      • Feb 2011 - May 2013

      UK based role with British supplier of gas cylinders for medical and other applications Researched the medical gases market and the increasing market of lung disease in Europe Closely worked with the sales team and distributors to drive the business, especially with the Home Oxygen tender in England & Wales Developed a brand awareness programme highlighting strengths and weaknesses of the company Key player in innovation management and market related design input Chairman of the i4i project in collaboration with the University of Southampton

    • VP Sales & Marketing
      • Dec 2009 - Feb 2012

      UK based role with German VC funded start-up company in Sports Medicine with innovative bio-resorbable products Product launch preparations including forecasting and financial projections Development of strategic sales & marketing plans Management and expansion of sales force / distribution channel Acted as a broker to sell the company / technology resulting in two offers UK based role with German VC funded start-up company in Sports Medicine with innovative bio-resorbable products Product launch preparations including forecasting and financial projections Development of strategic sales & marketing plans Management and expansion of sales force / distribution channel Acted as a broker to sell the company / technology resulting in two offers

    • Medical Device
    • 1 - 100 Employee
    • Director of European Operations
      • Jun 2008 - Jun 2009

      UK based role with US start-up in the LVAD / mechanical circulation market Developing the business and company infrastructure in Europe. Management of clinical studies with European trial centres Development of reference centres to support the product and allow for visiting surgeon programmes Creation of a sales and clinical support structure Development of business plans and European expansion strategies Successfully launched first product into the European market UK based role with US start-up in the LVAD / mechanical circulation market Developing the business and company infrastructure in Europe. Management of clinical studies with European trial centres Development of reference centres to support the product and allow for visiting surgeon programmes Creation of a sales and clinical support structure Development of business plans and European expansion strategies Successfully launched first product into the European market

    • United Kingdom
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Director of Marketing & Business Development
      • Sep 2005 - May 2008

      A UK based role to develop a new marketing team and support the EMEA markets with marketing and business development activities. Drove sales at exceptional rates and successfully launched multiple products designed with European customer input Member of the executive team driving KPIs and financial performance Worked with in country sales forces as well as with distributors Created a pan European sales training programme and organised surgeon education events Optimised product launches with market introduction plans and effective launch meetings Core member of the Plus Orthopedics acquisition team

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Director of Global Marketing
      • Apr 2002 - Aug 2005

      A Swiss based role, managing marketing teams on two sites Created strategic marketing plans driving immediate sales and short to medium term product development. Closely worked with the in country sales teams and distributors to improve product knowledge and to develop sales strategies driving sales of some product lines to 10 times market rate Developed product strategies which included cross selling and the development of dedicated packaging Drove the complete revamp of al marketing materials for the product lines in line with new company style guide A global role with extensive travel working with in country sales and marketing teams as well as distributors

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Sales Manager
      • Jul 1999 - Jul 2000

      Italian based role working as a liaison between Orthofix and Sulzer Medica for the sales of trauma products through Sulzer in Germany, Austria, Switzerland and BelgiumWorked with 4 sales & marketing managers and 38 sales people and developed training programmes per country focussed on key product lines.Worked on a direct market approach plan in Germany which was implemented shortly after

    • Product development manager
      • Aug 1994 - Jun 1999

      Italian based role in R&D departmentProduct development manager generating several new patents for novel technologiesReduced development times through improving the user need collection and including in house manufacturing capabilities into the prototyping process.Worked from idea generation with customers through the development process and product launch with sales and marketing

Education

  • Manchester Business School
    MBA, MBA
    1992 - 2002
  • De Haagse Hogeschool / The Hague University of Applied Sciences
    BE (hons), Bio-engineering
    1990 - 1994

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