Experience

Athletic Greens

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• CCO & CFO, APAC

  • 2023 - Present

  + Bringing the science driven AG1 and foundational nutrition to as many APAC countries as possible and make people have a good health span. + Building communities of health and fitness focussed individuals across Asia that help people build a daily healthy habit and continuously improve their life. + Spreading awareness of overall healthy well being and make people appreciate the simple joys of life. + Bringing the science driven AG1 and foundational nutrition to as many APAC countries as possible and make people have a good health span. + Building communities of health and fitness focussed individuals across Asia that help people build a daily healthy habit and continuously improve their life. + Spreading awareness of overall healthy well being and make people appreciate the simple joys of life.



Lazada

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• SVP, Growth, Alibaba Group

  • 2020 - 2023

  + Had a lot of fun growing and managing a high performing team across strategy, budgets/finance, marketing, product, businesses development, account management and partner growth management. + Side effect of working with a great team and a fast growing business is to grow revenues and customers exponentially for affiliate marketing using growth channels like Influencer KOL marketing, Facebook & Google and Programmatic channels and manage budgets. + Guided senior management with… Show more + Had a lot of fun growing and managing a high performing team across strategy, budgets/finance, marketing, product, businesses development, account management and partner growth management. + Side effect of working with a great team and a fast growing business is to grow revenues and customers exponentially for affiliate marketing using growth channels like Influencer KOL marketing, Facebook & Google and Programmatic channels and manage budgets. + Guided senior management with strategic insights and get funding to scale, get alignment from key stakeholders like retail, commercial, advertising, product & finance and helped prioritise marketing budgets to the right high impact initiatives. + Whats a tech business without money & payments? I led the co-marketing initiatives to promote payment partners, fintech and BNPL companies and drive user acquisition and growth. Involved in key investments and mergers & acquisitions that Lazada spearheads in the fintech space. + Everyone including their grand mothers wants a piece of e-commerce so we make it easier for brands to adopt into our advertising solution, I did business development strategy for top fortune 500 to SME brands across Fashion, Beauty & Health and FMCG to adopt into selling online and use advertising solutions. Achievements: + Revenues & user growth : Significantly grew P&L, buyers & market share for categories like Fashion, Health & Beauty and FMCG. Show less + Had a lot of fun growing and managing a high performing team across strategy, budgets/finance, marketing, product, businesses development, account management and partner growth management. + Side effect of working with a great team and a fast growing business is to grow revenues and customers exponentially for affiliate marketing using growth channels like Influencer KOL marketing, Facebook & Google and Programmatic channels and manage budgets. + Guided senior management with… Show more + Had a lot of fun growing and managing a high performing team across strategy, budgets/finance, marketing, product, businesses development, account management and partner growth management. + Side effect of working with a great team and a fast growing business is to grow revenues and customers exponentially for affiliate marketing using growth channels like Influencer KOL marketing, Facebook & Google and Programmatic channels and manage budgets. + Guided senior management with strategic insights and get funding to scale, get alignment from key stakeholders like retail, commercial, advertising, product & finance and helped prioritise marketing budgets to the right high impact initiatives. + Whats a tech business without money & payments? I led the co-marketing initiatives to promote payment partners, fintech and BNPL companies and drive user acquisition and growth. Involved in key investments and mergers & acquisitions that Lazada spearheads in the fintech space. + Everyone including their grand mothers wants a piece of e-commerce so we make it easier for brands to adopt into our advertising solution, I did business development strategy for top fortune 500 to SME brands across Fashion, Beauty & Health and FMCG to adopt into selling online and use advertising solutions. Achievements: + Revenues & user growth : Significantly grew P&L, buyers & market share for categories like Fashion, Health & Beauty and FMCG. Show less



Singtel

• Singapore
• Telecommunications
• 700 & Above Employee

• Business Head, HOOQ

  • 2017 - 2020

  + As a Chief of Staff managed day-to-day business operations for 4 markets and team of 70+, who reported into the Chief Commercial Officer, managed Annual budget planning and FP&A, reported revenue numbers to the SingTel Board & CXOs. No one understood the title at first but eventually everyone got a hang of it (including myself). + Led digital marketing & budgets for the Direct to Consumer business by partnering with top media and digital channels, telecoms and banks. Shocked to find so… Show more + As a Chief of Staff managed day-to-day business operations for 4 markets and team of 70+, who reported into the Chief Commercial Officer, managed Annual budget planning and FP&A, reported revenue numbers to the SingTel Board & CXOs. No one understood the title at first but eventually everyone got a hang of it (including myself). + Led digital marketing & budgets for the Direct to Consumer business by partnering with top media and digital channels, telecoms and banks. Shocked to find so much leakages that happens in the digital funnel, including high amount of fraud (more than credit card fraud worldwide). + People just don't want to pay, I try my best through payment partnerships: handled the payment landscape planning for Southeast Asia, identified top 15 payment and fintech, established contracts and negotiated MDRs, partner fees & settlement terms with banks & wallets. + Consumer Analytics & Product - There is only so much of excel and powerpoint one can do, you still need to talk regularly to customers to identify pain points. Worked with consumer analytics to do focus groups & surveys to understand and implement product features and payment capabilities required for the market. Achievements: + Revenues & customers: Increased customers and revenues by more than 150% year on year for the business unit for 4 countries. + Innovation: launched & led the pay per day business, increasing customers from scratch to 5 million direct to consumer users. + Growth leadership: Scaled 5X more MAUs through growth programs and initiatives. Show less + As a Chief of Staff managed day-to-day business operations for 4 markets and team of 70+, who reported into the Chief Commercial Officer, managed Annual budget planning and FP&A, reported revenue numbers to the SingTel Board & CXOs. No one understood the title at first but eventually everyone got a hang of it (including myself). + Led digital marketing & budgets for the Direct to Consumer business by partnering with top media and digital channels, telecoms and banks. Shocked to find so… Show more + As a Chief of Staff managed day-to-day business operations for 4 markets and team of 70+, who reported into the Chief Commercial Officer, managed Annual budget planning and FP&A, reported revenue numbers to the SingTel Board & CXOs. No one understood the title at first but eventually everyone got a hang of it (including myself). + Led digital marketing & budgets for the Direct to Consumer business by partnering with top media and digital channels, telecoms and banks. Shocked to find so much leakages that happens in the digital funnel, including high amount of fraud (more than credit card fraud worldwide). + People just don't want to pay, I try my best through payment partnerships: handled the payment landscape planning for Southeast Asia, identified top 15 payment and fintech, established contracts and negotiated MDRs, partner fees & settlement terms with banks & wallets. + Consumer Analytics & Product - There is only so much of excel and powerpoint one can do, you still need to talk regularly to customers to identify pain points. Worked with consumer analytics to do focus groups & surveys to understand and implement product features and payment capabilities required for the market. Achievements: + Revenues & customers: Increased customers and revenues by more than 150% year on year for the business unit for 4 countries. + Innovation: launched & led the pay per day business, increasing customers from scratch to 5 million direct to consumer users. + Growth leadership: Scaled 5X more MAUs through growth programs and initiatives. Show less



iprice group

• Malaysia
• Technology, Information and Internet
• 100 - 200 Employee

• Founding Team & VP

  • 2015 - 2017

  + Co-founding role: the title was fancy but had to do everything from setting up phone lines to building the business from scratch, part of the founding team that set up the digital advertising company, built the business & marketing teams. + Built teams of BD, marketing & relationship managers for 7 Southeast Asian countries to acquire 1000+ e-commerce stores. It was my first time managing people from these culturally rich and diverse countries, was fascinated to see how diverse the… Show more + Co-founding role: the title was fancy but had to do everything from setting up phone lines to building the business from scratch, part of the founding team that set up the digital advertising company, built the business & marketing teams. + Built teams of BD, marketing & relationship managers for 7 Southeast Asian countries to acquire 1000+ e-commerce stores. It was my first time managing people from these culturally rich and diverse countries, was fascinated to see how diverse the talent was in this part of the world. + Growth marketing leadership: Led new initiatives with Technical SEO, content marketing, building backlinks (news, articles). Achievements + Revenues and customers: Trying to fix the plane while it was flying, rapidly scaled SaaS revenues, spearheaded over 10 innovation partnerships in the region. Show less + Co-founding role: the title was fancy but had to do everything from setting up phone lines to building the business from scratch, part of the founding team that set up the digital advertising company, built the business & marketing teams. + Built teams of BD, marketing & relationship managers for 7 Southeast Asian countries to acquire 1000+ e-commerce stores. It was my first time managing people from these culturally rich and diverse countries, was fascinated to see how diverse the… Show more + Co-founding role: the title was fancy but had to do everything from setting up phone lines to building the business from scratch, part of the founding team that set up the digital advertising company, built the business & marketing teams. + Built teams of BD, marketing & relationship managers for 7 Southeast Asian countries to acquire 1000+ e-commerce stores. It was my first time managing people from these culturally rich and diverse countries, was fascinated to see how diverse the talent was in this part of the world. + Growth marketing leadership: Led new initiatives with Technical SEO, content marketing, building backlinks (news, articles). Achievements + Revenues and customers: Trying to fix the plane while it was flying, rapidly scaled SaaS revenues, spearheaded over 10 innovation partnerships in the region. Show less



Amazon

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• International Expansion, Launch Team Leader

  • 2012 - 2015

  I thought this would be a usual post MBA stint, but I was pleasantly surprised at the steep learning curve, impact to the business and shaping the course of my career for the next decade. + A key member of the founding team (a.k.a limited resources so have to do everything from strategy to cleaning up the mess) in the International team. + Responsible for setting up and growing multi-million revenues in books, movies, music & video game categories (at least the categories were… Show more I thought this would be a usual post MBA stint, but I was pleasantly surprised at the steep learning curve, impact to the business and shaping the course of my career for the next decade. + A key member of the founding team (a.k.a limited resources so have to do everything from strategy to cleaning up the mess) in the International team. + Responsible for setting up and growing multi-million revenues in books, movies, music & video game categories (at least the categories were fun so justified the crazy work hours and highly competitive culture). + Strategic partnerships to convince people to shop online when <1% were shopping online: managed the platinum partners program to ensure Amazon customer experience standards are in place for India, helped the timely launch of Amazon India with the best customer experience (selection, pricing & convenience). + Strategic BD: Created different BD programs and approaches to sign up different category of retailers (large/medium/small), international publishers, movie & music studios. It was a surreal moment for me when sellers and brands went from “I will never sell online” to “I want to sell everything online”. Side note: also had to hack my way to learn new languages. Achievements: + SVP/VP level stakeholder management: cross-functional leadership team across product, engineering & marketing for strategy & planning Amazon’s biggest launch outside of the United States. + Growth leadership: Worked with advertising, search, social media & affiliate marketing teams to scale users in my category (by 2015 my categories had crossed 100+ million monthly unique visitors). + P&L: My categories accounted for 70% of total selection & 30% of total revenues of the platform, market leader in India. Show less I thought this would be a usual post MBA stint, but I was pleasantly surprised at the steep learning curve, impact to the business and shaping the course of my career for the next decade. + A key member of the founding team (a.k.a limited resources so have to do everything from strategy to cleaning up the mess) in the International team. + Responsible for setting up and growing multi-million revenues in books, movies, music & video game categories (at least the categories were… Show more I thought this would be a usual post MBA stint, but I was pleasantly surprised at the steep learning curve, impact to the business and shaping the course of my career for the next decade. + A key member of the founding team (a.k.a limited resources so have to do everything from strategy to cleaning up the mess) in the International team. + Responsible for setting up and growing multi-million revenues in books, movies, music & video game categories (at least the categories were fun so justified the crazy work hours and highly competitive culture). + Strategic partnerships to convince people to shop online when <1% were shopping online: managed the platinum partners program to ensure Amazon customer experience standards are in place for India, helped the timely launch of Amazon India with the best customer experience (selection, pricing & convenience). + Strategic BD: Created different BD programs and approaches to sign up different category of retailers (large/medium/small), international publishers, movie & music studios. It was a surreal moment for me when sellers and brands went from “I will never sell online” to “I want to sell everything online”. Side note: also had to hack my way to learn new languages. Achievements: + SVP/VP level stakeholder management: cross-functional leadership team across product, engineering & marketing for strategy & planning Amazon’s biggest launch outside of the United States. + Growth leadership: Worked with advertising, search, social media & affiliate marketing teams to scale users in my category (by 2015 my categories had crossed 100+ million monthly unique visitors). + P&L: My categories accounted for 70% of total selection & 30% of total revenues of the platform, market leader in India. Show less