Sandeep Bhargava
Senior Manager Digital at And And Brand Partners Pvt. Ltd.- Claim this Profile
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English -
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Hindi -
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Punjabi -
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German Limited working proficiency
Topline Score
Bio
Pratishtha K.
I was fortunate to have Sandeep sir as my team lead. Always motivating and encouraging. His ability to tackle any problem is remarkable and will be an asset for any organization. Thank you for guiding me. I couldn’t have asked for a better mentor. Best of luck with all your future endeavors!
sandhya gupta
Sandeep holds a good analytical skill with deep knowledge of trending things in Digital Marketing.
Pratishtha K.
I was fortunate to have Sandeep sir as my team lead. Always motivating and encouraging. His ability to tackle any problem is remarkable and will be an asset for any organization. Thank you for guiding me. I couldn’t have asked for a better mentor. Best of luck with all your future endeavors!
sandhya gupta
Sandeep holds a good analytical skill with deep knowledge of trending things in Digital Marketing.
Pratishtha K.
I was fortunate to have Sandeep sir as my team lead. Always motivating and encouraging. His ability to tackle any problem is remarkable and will be an asset for any organization. Thank you for guiding me. I couldn’t have asked for a better mentor. Best of luck with all your future endeavors!
sandhya gupta
Sandeep holds a good analytical skill with deep knowledge of trending things in Digital Marketing.
Pratishtha K.
I was fortunate to have Sandeep sir as my team lead. Always motivating and encouraging. His ability to tackle any problem is remarkable and will be an asset for any organization. Thank you for guiding me. I couldn’t have asked for a better mentor. Best of luck with all your future endeavors!
sandhya gupta
Sandeep holds a good analytical skill with deep knowledge of trending things in Digital Marketing.
Credentials
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Google Analytics Individual Qualification
GoogleAug, 2018- Sep, 2024 -
Google Tag Manager
GoogleNov, 2015- Sep, 2024 -
Social Media Marketing
BCITNov, 2015- Sep, 2024 -
Oracle 10g MySql Database
OracleMay, 2015- Sep, 2024 -
MediaMath Academy | Programmatic Certification
MediaMathMar, 2023- Sep, 2024 -
Apple Search Ads
AppleAug, 2021- Sep, 2024 -
Google Ads Display Certification
GoogleNov, 2020- Sep, 2024 -
Google Ads Search Certification
GoogleNov, 2020- Sep, 2024 -
Technical SEO Exam
SEMrushApr, 2020- Sep, 2024 -
Diploma in Social Media Marketing
Shaw Academy World's Largest Live Online #Educator.Dec, 2016- Sep, 2024 -
Diploma In Digital Marketing
Shaw AcademyJul, 2016- Sep, 2024
Experience
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And And Brand Partners Pvt. Ltd.
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India
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Advertising Services
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1 - 100 Employee
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Senior Manager Digital
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May 2023 - Present
Managing Tata International and Tata Commercial Domestic- SEO and Influencer Marketing- Managing TATA Internation - 27 countries Website for all LOBs- Managing TATA Domestic Commercial Business Unit - Managing TATA Commerical IB and Domestic - Influencer Marketing - Paid and Growth
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Digital Manager
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Dec 2021 - May 2023
-Own full-funnel digital marketing budgets for our clients-Plan and optimize marketing campaigns across digital channels such as Google, Meta and others-Collaborate with category and planning teams on sale plans, share inputs on marketing deliverables-Maximize conversions from various channels, track and improve the customer journey, improve category and sub-category performance and thereby positively impact key metrics for individual channels-Highlight anomalies, breakout trends and whitespace to scale channel performance and revenues-Create a recurring plan for testing and experiments on various digital channels, capture learnings and internalize them-Forecast demand and potential for each channel, scale sustainably on each to grow business- Daily juggling with Digital enthusiast people in my teamsClients Handed - Havells (Lloyd, Standard Electrical, and Crabtree), Nokia Mobiles, Escorts Kubota - Farmtrac, Powertrac and DigiTrac, TATA Commericals, Dunkin Donuts, and some starts up. Show less
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Bang In The Middle
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India
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Advertising Services
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1 - 100 Employee
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Digital Media Consultant
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Dec 2021 - Jun 2022
Clients Handel - Hero Housing Finance, Dolby India, Dolby SEA and Mccormick - Kohinoor and TATA AIA
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Account Manager
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Mar 2021 - Dec 2021
- Build long-term relationships with clients - Investigate and determine clients wants and needs- Plan and implement digital strategies for clients- Optimize web content in order to improve SEO- Present and train on social media strategies to clients- Analyze the effectiveness of digital campaigns - Recommend, design, and implement digital projects to increase their ROI- Strategize, execute, monitor, and manage campaigns across multiple platforms- Oversee growth in performance to meet client’s business goals and strategies.- Manage the platform’s daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return- Map ad formats to advertising objectives- Manage a test and learn strategy across traffic to drive insight into brand traffic behavior- Plan and Optimize landing page testing- Report on key performance indicators and lead generation initiatives- Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing.- Collaborate with data science and marketing teams to discover, test data-driven ways to optimize performance- Build Budget Recommendations & Pitch Decks- Present account reviews internally as well as to clients- Explore new opportunities to grow campaigns more efficiently and effectively- Test new channels and trends to build credibility, remain competitive and have possess an added value - Launch and optimize various PPC campaigns- Oversee accounts on search and display platforms (e.g. Google AdWords, Facebook,Bing, DV360 and AMS)- Be involved in keyword selection and audience targeting- Monitor budget and adjust bids to gain better ROI- Track KPIs to assess performance and pinpoint issues- Produce reports for management (e.g. dashboards)- Suggest and develop new campaigns across multiple channels- Maintain partnerships with PPC ad platforms and vendors- Find ways to reduce the risk of click fraud- Keep abreast of PPC and SEM trends Show less
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Engagecreations
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India
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Advertising Services
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1 - 100 Employee
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Product Marketing Specialist
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Oct 2020 - Mar 2021
• Develop product messaging that differentiates new products and services from others in the market • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research • Communicate the value of new products and services to the sales and marketing team • Assist sales on calls when appropriate to provide deeper dives into the product • Speak and present both internally and externally to promote the story of our product • Develop and implement promotional activities such as promotions and product launches • Use market research data to determine product pricing • Create product content such as case studies, videos, website copy and blog posts • Gain insight into customer use of current products, untapped opportunities and buyer personas • Measure and optimize the buyer journey as it relates to product feature adoption and usage • Manage marketing budget and approval processes Show less
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Sharad Advertising Pvt. Ltd.
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India
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Nov 2019 - Feb 2021
Clients Handels - IGL,GAIL,Income Tax,NMDFC and Punjab & Sindh Bank Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights and optimize spend and performance based on the insights • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize the user experience • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints • Instrument conversion points and optimize user funnels • Collaborate with agencies and other vendor partners • Build, plan and implement the overall digital marketing strategy • Manage the strategy • Manage all digital marketing channels • Prepare and manage a digital marketing budget • Oversee all the company's social media accounts • Manage and improve online content, considering SEO and Google Analytics • Build an inbound marketing plan • Forecast sales performance trends Show less
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Digital Marketing Consultant
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Jan 2020 - Jan 2020
Doing SEO -Performing site analysis, keyword research and mapping, and assessing link building opportunities -Performing competitor SEO research -Continually improving and modifying strategies to optimize the effectiveness of SEO campaigns -Preparing analytics and ranking reports and present to management -Keeping up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors -Conducting site audits and quality analysis -Driving traffic through email marketing -Managing online reputation (ORM) of client Doing Social Media Marketing -Develop, implement and manage our social media strategy -Define the most important social media KPIs -Manage and oversee social media content -Measure the success of every social media campaign -Stay up to date with the latest social media best practices and technologies -Use social media marketing tools such as Buffer -Work with copywriters and designers to ensure content is informative and appealing -Collaborate with Marketing, Sales and Product Development teams -Monitor SEO and user engagement and suggest content optimization Doing Email Marketing -Create email marketing campaigns to promote products or services. -Proofread emails for clarity, grammar, and spelling. -Include specific graphics, incentives, and detailed descriptions. -Send messages to those who have opted in for messages. -Ensure messages are mobile-friendly. -Create a database of emails for lead generation. -Follow up on interested respondents. -Purge non-deliverable email addresses and opt-outs. -Track and analyze direct and interactive marketing campaigns. -Use statistical analysis and reports to create campaigns. -Coordinate and monitor the maintenance, integrity, and security of several databases. -Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor. Show less
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OMLOGIC
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Advertising Services
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1 - 100 Employee
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Search Engine Optimization Executive
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Nov 2018 - Nov 2019
Roles and Responsibility: • Preparation of website audit report for new clients. • Manage day-to-day aspects of SEO program including conducting keyword research, link building, on-page recommendations and working with content, development and creative teams to execute recommendations. • Track, report and analyze SEO performance on a timely basis. • Taking client calls and interacting with clients for taking their feedback about SEO campaigns. • Web analytics reporting and analysis via Google Analytics • Monitor the world of search engines (Google, Yahoo, Bing) to ensure compliance with guidelines and algorithms. • On-Page Optimization: Schema Mark Up Code, Content Optimization, URL Mapping, Title & Meta Tags, Heading Tags, ALT Tags, Goal Setting, Event Tracking, E-commerce Tracking, Internal Linking Optimization, Breadcrumbs, Sitemap, Open Graph Implementation etc. • Technical SEO Optimization: Page Speed Report, W3C Validation, Broken links, Crawl Errors, Robots.txt file, HTML Improvements, AMP, Schema Implementation, Mobile Usability etc. • Off- Page Optimization: Image Sharing, Infographics, Document Sharing, Google Listing, Business Reviews, Guest Blogging, Article & Press Release Submission, Forums writing, Citation etc. • Google Analytics: Analyzing and Optimizing Traffic, Monitoring website health. • Google Adwords: Analysis of Keyword search volume to identify strong keywords for campaigns. • Preparation of SEO Initial analysis and pre-proposal report for the sales team. • Best performing keywords selection for new clients. • Progress Tracking and planning for effective website performance. • Creating Wikipedia pages for various Organisations. Show less
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Tokyo Consulting Group
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Japan
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Accounting
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1 - 100 Employee
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Search Engine Optimization Executive
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Oct 2017 - Nov 2018
Handel 27 Global Websites. Keyword Planning. Paid ad Services. Paid Per Click service SEO On page and Off page. Handel 27 Global Websites. Keyword Planning. Paid ad Services. Paid Per Click service SEO On page and Off page.
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Shopkhoj
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India
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Travel Arrangements
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1 - 100 Employee
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Web Developer Trainee
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Jul 2017 - Aug 2017
- Created Webpages www.Shopkhoj.com (Page Created: - Mumbai and Jaipur) - Handle all social pages such as Facebook, Twitter, and Instagram. - SEO and Email Marketing - Created Webpages www.Shopkhoj.com (Page Created: - Mumbai and Jaipur) - Handle all social pages such as Facebook, Twitter, and Instagram. - SEO and Email Marketing
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Bharat Electronics
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Defense and Space Manufacturing
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700 & Above Employee
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Summer Internship
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May 2016 - Jul 2016
Completed Project on Wide Area campus Network in Networking Department in BEL Completed Project on Wide Area campus Network in Networking Department in BEL
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Search Engine Marketing (Intern)
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May 2016 - Jun 2016
Brand Development, Web Site Traffic Growth Web site UI Changes Suggestions Advertising Revenue. Developed Brand Strategy. Brand Development, Web Site Traffic Growth Web site UI Changes Suggestions Advertising Revenue. Developed Brand Strategy.
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We Do Consulting
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United States
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IT Services and IT Consulting
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Research Analyst Intern
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Oct 2015 - Mar 2016
web site traffic growth, web site UI and advertising revenue.Comprehensive database management web site traffic growth, web site UI and advertising revenue.Comprehensive database management
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Education
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2022 - 2023
IU International University of Applied Sciences
Master of Business Administration - MBA, 2.67 -
2013 - 2017
University Institute of Engineering and Technology, Kanpur
Bachelor of Technology - BTech, Information Technology -
2003 - 2013
Mayo International School - India
High school and Senior Secondary
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