Experience

Xamarin Developer

• United Kingdom
• Software Development
• 400 - 500 Employee

• Consultant / Technical Writer, Advertising Technology Operations

  • 2021 - Present



PlaceIQ

• United States
• Advertising Services
• 1 - 100 Employee

• Consultant, Advertising Technology Operations

  • Jan 2019 - Oct 2019



PlaceIQ

• United States
• Advertising Services
• 1 - 100 Employee

• Manager, Advertising Technology Operations

  • Apr 2013 - Sep 2018

  Management of the AdTech team and being a technical expert and consultant for all aspects of AdTech and AdOps related activities. Enabled S2S DFP ad-serving (one of its kind); Empowering mobile MRAID ad compliance and specs to monetize location-based Big Data initiatives. Providing guidance for in-app ad-serving capabilities and MRC / IAB standardizations while establishing and enforcing PlaceIQ's AdSpecs, Policies and AdOps processes. Thinking outside the box for customized solutions, such as Conversions tracking for cross platform, especially in-app to mWeb which not widely possible in the industry; Ad-Tech guidance and support for moving to SSL (https) in 2016; VAST/VPAID solutions; Interstitial compatibility with multiple SDKs; and maximizing the use of DFP creative templates. Establishing and maintaining certification process for all 3rd-party vendors for mobile MRAID 2.0 Display ads, VAST and Brand Studies; configuring ways to build pre-bid and sitelist options for Viewability with IAS, MOAT, Dynamic Logic and Comscore; ensuring data collection and passing is made easy especially for device IDs, Bundle ID, encrypted IDs for Trust-e opt-out and all regular and custom targeting requirements for both DFP and internal Ad servers. Show less



YouTube

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Ad Technologist

  • Mar 2007 - Feb 2013

  Launched all major YouTube display ad products for YouTube monetization including -Homepage Billboard Ad (Masthead) ■Worked with YouTube Product and Eng teams to launch the 970x250 masthead/billboard ad , the first of its kind before it became one of the Rising Stars; functioned as lead for testing and QA from AdOps; outlined and published ad specs; trained all traffickers globally; provided hands-on Sales support on policies, specs exceptions, best practices and user experience.InStream and InVideo ads:Launched InVideo (overlay) ads, also the first of its kind, with Product and Engineering teams; trained the AdOps teams and supported the technical aspects of specs and QA for clients until Product maturation.■Worked with Doubleclick and YouTube Eng teams to launch site-hosted InStream with custom quartile tracking. ■Worked with YouTube Eng to integrate the player with IMA SDK to make it VAST compatible; trained all ad traffickers, globally, on VAST QA and ad serving. for both Flash and HTML5◦Rich media ads:■Published new industry-standard specs for rich media ads including expandables and polite loads.◦Remarketing:■Launched remarketing tagging to increase revenue and provide better targeting options for premium ads. Lead process-documentation and training for all teams, globally◦3rd-party ad serving and troubleshooting:■Expert in all aspects of third-party ad serving including rich media, 1x1 tracking and Brand Study methodologies. ◦Mobile and Leanback devices:■Expert in standard ad serving on major devices including smartphones, blackberries and WAPs. ■Experienced in InStream ad serving and 3rd-party tracking on mobile and leanback devices such as GTV, XBOX, WiiU. ◦DFP5 → XFP:■Supported and provided consult for YouTube’s platform transition from DFP5 to XFP .■Trained trafficking and training leads on XFP and troubleshooting■Ongoing consult for unknown issues and advanced testing and QA. Show less

• Senior AdTech Specialist

  • 2007 - 2013

• Senior AdTech Specialist

  • 2007 - 2013



Knight Ridder Digital

• Senior National Ad Trafficker

  • Feb 2005 - Mar 2007

  Managed post-sales operations of major national advertising campaigns; responsible for high-end trafficking duties that include scheduling, reporting and optimizing Knight Ridder’s/McClatchy Interactive’s largest and most complex national buys across 30 sites. ◦Sales Support as Senior National Ad Trafficker: ■Provided technical and troubleshoot support for ad-scheduling technologies and systems; additionally supporting Real Cities’ (nation's largest network of local news sites, comprising of over 120 Websites) team with ad-serving queries, rich-media specs, troubleshooting implementation of third-party ad tags and analyzing third-party reporting. ■Tested and approved rich-media creatives by working extensively with third-party vendors such as Atlas, Eyeblaster, Pointroll, Mediaplex and others, including Brand Study vendors. ■Interacted extensively with national sales staff and senior management, inter-company departments such as sales engineering, product and finance and with external ad agencies and national advertisers; meeting the needs of demanding external and internal clients. ■Quickly transitioned from fast-paced ad scheduling to managing customer relationships, client services and sales support. ■Extensively used Internet advertising technology, such as order entry systems (SolBright) and ad serving software (DART,) for day-to-day online ad operations. ■Self-trained on new ad technologies and tools and in-turn trained subordinates as needed.; understood IAB standards better and tested new formats and certified new vendors for better support and upto date specs. Show less



Spartan Daily

• Newspaper Publishing
• 1 - 100 Employee

• Online Advertiser Manager

  • Jul 2002 - Jan 2004

  Managed post-sales operations of major national advertising campaigns; responsible for high-end trafficking duties that include scheduling, reporting and optimizing Knight Ridder’s/McClatchy Interactive’s largest and most complex national buys across 30 sites. ◦Sales Support as Senior National Ad Trafficker: ■Provided technical and troubleshoot support for ad-scheduling technologies and systems; additionally supporting Real Cities’ (nation's largest network of local news sites, comprising of over 120 Websites) team with ad-serving queries, rich-media specs, troubleshooting implementation of third-party ad tags and analyzing third-party reporting. ■Tested and approved rich-media creatives by working extensively with third-party vendors such as Atlas, Eyeblaster, Pointroll, Mediaplex and others, including Brand Study vendors. ■Interacted extensively with national sales staff and senior management, inter-company departments such as sales engineering, product and finance and with external ad agencies and national advertisers; meeting the needs of demanding external and internal clients. ■Quickly transitioned from fast-paced ad scheduling to managing customer relationships, client services and sales support. ■Extensively used Internet advertising technology, such as order entry systems (SolBright) and ad serving software (DART,) for day-to-day online ad operations. ■Self-trained on new ad technologies and tools and in-turn trained subordinates as needed.; understood IAB standards better and tested new formats and certified new vendors for better support and upto date specs. Show less