Experience

ANAROCK Technology

• India
• Software Development
• 1 - 100 Employee

• Senior Product Manager

  • Apr 2022 - Present

  Gurugram, Haryana, India

• Product Manager

  • Apr 2021 - Mar 2022

  Gurugram, Haryana, India



ANAROCK

• India
• Real Estate
• 700 & Above Employee

• Senior Manager - Digital Marketing

  • Apr 2019 - Apr 2021

  Gurgaon, India • Handled Digital marketing for North India, East India, and Dubai Real Estate projects managed by ANAROCK Digital • Convinced multiple Real estate clients and sales team to push more budget to digital marketing with data-driven sales pitches which resulted in 30% additional bookings • Created digital marketing strategies for clients and used insights from the local sales team in the selection of communication, channels, and execution of campaigns • Developed ORM tool from scratch… Show more • Handled Digital marketing for North India, East India, and Dubai Real Estate projects managed by ANAROCK Digital • Convinced multiple Real estate clients and sales team to push more budget to digital marketing with data-driven sales pitches which resulted in 30% additional bookings • Created digital marketing strategies for clients and used insights from the local sales team in the selection of communication, channels, and execution of campaigns • Developed ORM tool from scratch single handily using Facebook API and Python which increase 5% leads (from comments) and improved 20% ad quality after removing negative comments

• Marketing Manager

  • Jun 2018 - Mar 2019

  Gurgaon, India



upGrad

• India
• E-Learning Providers
• 700 & Above Employee

• Industry Expert and Digital Marketing Coach

  • Sep 2020 - Mar 2021

  Gurugram, Haryana, India Industry Expert & Session Instructor For the PG Certification In Digital Marketing & Communication Course at Upgrad.com Coursework covered includes Fundamentals of Marketing Content & Communication in the Digital Space Digital Marketing Channels and Metrics Designing and Building a Website Social Media Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Display Marketing Content Marketing User Nurturing Web Analytics Growth… Show more Industry Expert & Session Instructor For the PG Certification In Digital Marketing & Communication Course at Upgrad.com Coursework covered includes Fundamentals of Marketing Content & Communication in the Digital Space Digital Marketing Channels and Metrics Designing and Building a Website Social Media Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Display Marketing Content Marketing User Nurturing Web Analytics Growth Hacking Defining a Robust Marketing Strategy Facebook Marketing on Mobile Using SEM for Mobile Ads App Store Optimization on Mobile Mobile Analytics Show less



AdParlor in Asia Pacific

• Singapore
• Advertising Services
• 1 - 100 Employee

• Ad Operation Manager

  • Apr 2017 - Jun 2018

  Bangkok Metropolitan Area, Thailand • Owned daily operations proficiently in all media buying and trading-related technologies, including but not limited to AdWords, DoubleClick, DSPs, Ad Servers and so on. • Worked closely with internal stakeholders (Client Services, Strategy, Creative, Ad Operations, Analytics) to manage Client campaigns including – strategy and creative development, project management, campaign implementation and analysis, and regular insights and recommendations. • Dashboard creation using google API to… Show more • Owned daily operations proficiently in all media buying and trading-related technologies, including but not limited to AdWords, DoubleClick, DSPs, Ad Servers and so on. • Worked closely with internal stakeholders (Client Services, Strategy, Creative, Ad Operations, Analytics) to manage Client campaigns including – strategy and creative development, project management, campaign implementation and analysis, and regular insights and recommendations. • Dashboard creation using google API to check campaign delivery and pause campaigns automatically if overspending • Created multiple case studies and training materials for Double-click and Programmatic campaigns • Client portfolio includes Telecom, Banking, Gaming and E-commerce verticals across South-Asian Market Show less



Merkle Sokrati

• India
• Advertising Services
• 700 & Above Employee

• Sr. Business Analyst

  • May 2016 - Apr 2017

  Pune Area, India • Leading an Ad Operations and Business Analyst team in driving SEM performance marketing in shopping channel • Primary responsibilities include understanding customer marketing objectives and devising a digital campaign strategy encompassing branding, engagement and performance marketing for Sales and Lead generation. • Client portfolio encompasses Fashion E-commerce, Grocery, Marketplaces,Healthcare, Video Content and IT verticals. • Creating and presenting Monthly and Quarterly… Show more • Leading an Ad Operations and Business Analyst team in driving SEM performance marketing in shopping channel • Primary responsibilities include understanding customer marketing objectives and devising a digital campaign strategy encompassing branding, engagement and performance marketing for Sales and Lead generation. • Client portfolio encompasses Fashion E-commerce, Grocery, Marketplaces,Healthcare, Video Content and IT verticals. • Creating and presenting Monthly and Quarterly performance reviews • Responsible for mentoring and training of new joinees • Created automated scripts using google and facebook API's to increase efficiency in the team

• Business Analyst

  • Jun 2015 - Apr 2016

  Pune Area, India Sokrati is India's leading ad technology and analytic company and Google's largest preferred partner in India. Sokrati drives over 12 million monthly visits to advertisers by managing over 100 million active ad entities on a real-time basis. Several top brands in e-commerce, travel and finance sectors across India and USA enjoy higher conversion rates with Sokrati's digital marketing and analytic platform. As a Business Analyst at Sokrati, I deal with Large Client Services. My… Show more Sokrati is India's leading ad technology and analytic company and Google's largest preferred partner in India. Sokrati drives over 12 million monthly visits to advertisers by managing over 100 million active ad entities on a real-time basis. Several top brands in e-commerce, travel and finance sectors across India and USA enjoy higher conversion rates with Sokrati's digital marketing and analytic platform. As a Business Analyst at Sokrati, I deal with Large Client Services. My Portfolio has had clients from the Healthcare Industry, E-Commerce Sites, Pure-play fashion players and Early stage Startups. My work involves: • Responsibility for day to day operations of client accounts, requiring interaction with both internal and external stakeholders. • Understanding client goals, creating and executing ad campaign strategies across Google's search and Display networks to exceed these goals. • Preparation and analysis of performance reports & review with clients. • Providing strategic insights on the landing page, ad creative etc. • Optimization with Automation using various scripts and rules