Experience

Baylis Court School

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• School Librarian

  • Jan 2022 - Present

  • Organising and managing library resources; issuing and returning books for students • Managing the library administration, including the automated library system whilst maintaining pupil borrower records • Managing the Library budget in line with Trust parameters • Organising events and activities to promote reading and encourage library use • Monitoring and evaluating the effectiveness of the service provided by the library and its impact on teaching and learning • Supervising students using the library for independent study • Recruiting pupil library assistants, supervising and training them accordingly Show less



Pegasystems

• United States
• Software Development
• 700 & Above Employee

• Paid Search Specialist

  • Jan 2021 - Sep 2021

  • Managing the development and activation of our digital marketing programs • Driving continual improvement by identifying opportunities of growth/ improvement • Expanding and evolving our digital effort by adopting emerging platform innovations and industry trends • Utilising audience strategies such as online personas, segment-specific attributes and buying behaviour • Managing localised paid media content with localisation team and regional contacts • Ensuring reporting accuracy through implementation of UTM tracking Show less



The Croc

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Paid Media Manager

  • Sep 2020 - Dec 2020

  • Helping implement search processes to aid newer and better ways of working • Conducting a performance analysis; utilising this to implement effective CPA targeted bidding strategies by region/ activity • Helping implement search processes to aid newer and better ways of working • Conducting a performance analysis; utilising this to implement effective CPA targeted bidding strategies by region/ activity



VCCP Media

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Account Manager

  • Feb 2020 - Sep 2020

  • Implemented Google Merchant Promotions on tiered sale for largest account; led to increase in revenue both YoY, MoM and WoW • Exposure and intro training received to new, third party tools such as Search Squared and Shopify • Conducted an in-depth competitor analysis; discovered that brand conversion rate decreases as a specific competitor IS increases • Implemented Google Merchant Promotions on tiered sale for largest account; led to increase in revenue both YoY, MoM and WoW • Exposure and intro training received to new, third party tools such as Search Squared and Shopify • Conducted an in-depth competitor analysis; discovered that brand conversion rate decreases as a specific competitor IS increases



DWA

• United States
• Advertising Services
• 200 - 300 Employee

• Paid Media Manager

  • Nov 2018 - Feb 2020

  • Implementing new processes for (initially) the biggest account at DWA; this allowed better workflows/ processes/ work life balance • Strengthening client communications; communicating results to rooms of 30+ stakeholders every quarter for Search QBR • Testing company sized targeting (when in beta) to successfully increase conversions from SMBs (as per client’s objective) • Regularly managing workload and career development of 2 more junior members of the team • Implementing new processes for (initially) the biggest account at DWA; this allowed better workflows/ processes/ work life balance • Strengthening client communications; communicating results to rooms of 30+ stakeholders every quarter for Search QBR • Testing company sized targeting (when in beta) to successfully increase conversions from SMBs (as per client’s objective) • Regularly managing workload and career development of 2 more junior members of the team



HPS group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Paid Media Manager

  • Feb 2018 - Oct 2018

  • Created an automated process for uploading hundreds of GDN creatives in bulk to make activation processes more efficient • Facebook campaigns implementation • Learnt how to upload bulk snapchat campaigns • Created an automated process for uploading hundreds of GDN creatives in bulk to make activation processes more efficient • Facebook campaigns implementation • Learnt how to upload bulk snapchat campaigns



Distinctly

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• PPC Account Manager

  • Oct 2017 - Feb 2018

  • Conducting Google Shopping optimisations/ training sessions • Taking on and improving difficult client communications from first week of starting • Demonstrated 100% increase in revenue MoM for a client within first month through prioritising neglected but best search practices • Conducting Google Shopping optimisations/ training sessions • Taking on and improving difficult client communications from first week of starting • Demonstrated 100% increase in revenue MoM for a client within first month through prioritising neglected but best search practices



the7stars

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• PPC Contractor

  • Apr 2017 - Sep 2017

  • Set up a Gmail Ads campaign for client when their competitor had last minute delivery issues (to profit/ generate more sales) • Created shopping feed from scratch and setup shopping activity for new ecommerce client (site contained 25 products) • Conducted a day of week/ device-based analysis and making the appropriate bid adjustments which led to reaching target CPA • Set up a Gmail Ads campaign for client when their competitor had last minute delivery issues (to profit/ generate more sales) • Created shopping feed from scratch and setup shopping activity for new ecommerce client (site contained 25 products) • Conducted a day of week/ device-based analysis and making the appropriate bid adjustments which led to reaching target CPA



Forward3D

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior PPC Analyst

  • Nov 2016 - Mar 2017

  • Communicating with suppliers to identify new features that can be tested • Managing client relationships and planning long term roadmaps to ensure continuous account growth • Line managing two analysts and being responsible for their development, aiding one with a promotion • Communicating with suppliers to identify new features that can be tested • Managing client relationships and planning long term roadmaps to ensure continuous account growth • Line managing two analysts and being responsible for their development, aiding one with a promotion



360i

• United States
• Advertising Services
• 100 - 200 Employee

• Senior PPC Executive

  • May 2015 - Aug 2016

  • Assisting with the 2 biggest accounts; self-taught myself more complex excel formulae for larger data sets (vlookups/ sumifs) • Cross-channel reporting across SEO, PPC, Display, Affiliates using Tableau, identifying any seasonal or interesting trends • Exposure to new, third party tools such as Ignition One/ SA360 for more accurate reporting/ insights/ uploading • Assisting with the 2 biggest accounts; self-taught myself more complex excel formulae for larger data sets (vlookups/ sumifs) • Cross-channel reporting across SEO, PPC, Display, Affiliates using Tableau, identifying any seasonal or interesting trends • Exposure to new, third party tools such as Ignition One/ SA360 for more accurate reporting/ insights/ uploading



ConversionWorks

• United Kingdom
• Technology, Information and Internet

• Search Executive

  • Oct 2013 - May 2015

  • Taking ownership of client accounts that I originally assisted with as an assistant PPC exec• Reporting and analysing data from Bing, Google AdWords, and Analytics• Assisting the MD with pitches by providing useful forecast data for online advertising strategies• Facebook advertising for small accounts as well as reporting and analysis• Contributing to the company blog and providing website content on topics below (on top of usual PPC duties):o People based targeting; highlighting how targeting users based on online behaviour is importanto Demographics data; publicising the new demographics data available in AdWords o Sitelink performance; announcing the new sitelink performance insights tool in AdWordso Top search trends; revealing the Google search trends of 2013 Show less

• Assistant Search Executive

  • Mar 2012 - Sep 2013

  • Becoming Google AdWords certified • Strengthening numerical/ analytical skills• Attending informative PPC events/ networking (and reporting useful information back to the team)• Assisting PPC manager with client accounts