Sanchit Thakral
Influencer Marketing Executive at Famstar- Claim this Profile
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Bio
Credentials
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Creator Course
InstagramApr, 2023- Oct, 2024 -
Content Strategy for Marketers
LinkedInMay, 2022- Oct, 2024 -
Influencing Others
LinkedInMay, 2022- Oct, 2024 -
Consumer Behavior
NPTELMar, 2022- Oct, 2024 -
De-Addiction by VIT Vellore
Unstop (formerly Dare2Compete)Jun, 2021- Oct, 2024 -
The Fundamentals of Digital Marketing
GoogleJun, 2021- Oct, 2024 -
IMA Business Case Study Competition
IMA | The Association of Accountants and Financial Professionals in BusinessMay, 2021- Oct, 2024 -
Think 180° - Case Challenge by DTU
Unstop (formerly Dare2Compete)May, 2021- Oct, 2024 -
Foundation Program
EYSep, 2020- Oct, 2024
Experience
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Famstar
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India
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Marketing Services
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1 - 100 Employee
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Influencer Marketing Executive
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Mar 2022 - Present
Key Responsibilities1. Influencer Management- Search for new social media influencers, have a talk with them, making personal relations. All comes under it.- Sort out different campaigns, related to their category & platform.- Identify and liaise with relevant Influencers for each campaign - Develop, execute, and manage Instagram & YouTube Campaigns- Manage Influencer Marketing Campaigns from initial outreach through to post-campaign reporting including activation and talent content creation.- Support campaign budget management and ensure deadlines & key milestones are met2. Business Development & Project Management- Search brands, that will be interested in doing influencer marketing campaigns.- Help them throughout their journey with Famstar, from having the first call together to the last day of campaign execution, with all the insights & documentation making.- Reach out to the clients by sending them interesting emails & LinkedIn, to convey the brand message.- Helping team by making out different strategies for different brands.- Follow the finance processes and support client billings - Support the New Product Development Team by conducting Community Testing for NPD & EPD Show less
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Influencer Marketing executive
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Feb 2022 - Mar 2022
Key Responsibilities1. Influencer Management- Search for new social media influencers, have a talk with them, making personal relations. All comes under it.- Sort out different campaigns, related to their category & platform.2. Business Development & Project Management- Search brands, that will be interested in doing influencer marketing campaigns.- Help them throughout their journey with Famstar, from having the first call together to the last day of campaign execution, with all the insights & documentation making.- Reach out to the clients by sending them interesting emails & LinkedIn, to convey the brand message.- Helping team by making out different strategies for different brands. Show less
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IndiaMART InterMESH Limited
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India
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Technology, Information and Internet
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700 & Above Employee
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Client Servicing Executive
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Jan 2022 - Apr 2022
Key Responsibilities- 1. Handling data & customer queries. 2. Talk with Prime Customers. 3. Customer servicing. Key Responsibilities- 1. Handling data & customer queries. 2. Talk with Prime Customers. 3. Customer servicing.
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Fitelo
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India
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Wellness and Fitness Services
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700 & Above Employee
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Social Media Marketing Intern
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May 2021 - Sep 2021
Key Responsibilities : 1. Content Ideation and Creation : - Creating content on Facebook, Instagram, LinkedIn and Facebook community after observing our daily life, foods, and habits with the motive to increase the number of leads and hence sales for the company. - Type of content: Informative, Food comparisons, client transformations, testimonials, recipes, and meme content. - Video editing is one of the major responsibility that I need to do for all social media platforms. 2. Handling Client Queries & CRM : - Handling client's messages and comments over the posts, ultimately converting them to leads, maintaining their data over an in-house CRM, and sending it to the sales team. - Increased the average number of leads per day from 20 to 70 by improving the style of communication, personalized replies, team motivation, shift timings, and incentives. 3. Facebook Ads : - Creating and optimizing Facebook's Like campaigns and Messenger campaigns for Indian and international audiences. - A/B testing to improve the quality of leads by testing locations, creatives, copy, and tracking the number of leads and sales, hence reducing the cost per like and messaging conversation. 4. Google Ads, Analytics, and Trends : - Overlooking the blogging content (health, foods, fitness, and recipes) and Ads and tracking its performance and hence suggesting the improvements and quality of content. - Generating new content ideas for the blogs & social media through google trends. 5. Other tasks : -Tracking and replying to the reviews over Facebook, Google Play Store, and Google My Business. Show less
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Education
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2020 - 2022
Chitkara University
Master of Business Administration - MBA, Marketing -
2017 - 2019
Arya PG College - India
Bachelor of Commerce - BCom, Marketing
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