Experience

WEINS Auto Group

• Canada
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Social Media Manager

  • Feb 2022 - Present



Mock Diaries

• Founder/Editor In Chief

  • Feb 2019 - Present

  -Developed and launched mockdiaries.com, a fictional news website that comments on and parodies celebrity life. -Furthered brand awareness through Instagram, reaching over 124,000 followers in 18 months with an engagement rate of over 6%. -Developed three fictional characters that “interview” celebrities. -Produce and publish funny daily content through WordPress. -Develop and implement new strategies to establish the brand. -Increase readership through participation with… Show more -Developed and launched mockdiaries.com, a fictional news website that comments on and parodies celebrity life. -Furthered brand awareness through Instagram, reaching over 124,000 followers in 18 months with an engagement rate of over 6%. -Developed three fictional characters that “interview” celebrities. -Produce and publish funny daily content through WordPress. -Develop and implement new strategies to establish the brand. -Increase readership through participation with third parties and other entertainment websites. Show less



Global Furniture Group

• Furniture
• 500 - 600 Employee

• Social Media Lead

  • Sep 2019 - Jul 2021

  Toronto, Canada Area -Managed the social media team, consisting of 3 creative people. -Grew 5 times the follower base on LinkedIn and 3 times on Instagram. -Produced original, creative content for social media, promotional advertisement, and marketing materials. -Attended international industry events to provide social media coverage. -Developed and implemented strategy for all social media campaigns and monitored performance success in accordance with budgets. -Managed relationships with… Show more -Managed the social media team, consisting of 3 creative people. -Grew 5 times the follower base on LinkedIn and 3 times on Instagram. -Produced original, creative content for social media, promotional advertisement, and marketing materials. -Attended international industry events to provide social media coverage. -Developed and implemented strategy for all social media campaigns and monitored performance success in accordance with budgets. -Managed relationships with photographers, film production partners and other third-party vendors recruited for individual content programs. -Consulted with the Sales and Design departments to manage marketing initiatives and promote company products.

• Web Content Editor

  • Aug 2017 - Aug 2019

  Toronto, Canada Area -Blogged on an ongoing basis to increase website SEO. -Created engaging interactive digital content to create brand awareness. -Interviewed designers, product marketers, sales professionals, and industry experts to produce relevant content. -Reviewed and edited content from freelance writers. -Provided line-editing, copy-editing, fact-checking, and structural feedback on a variety of marketing content, such as articles, landing pages, sales copy, and emails.



YouTube

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Script Writer/Producer

  • Feb 2017 - Aug 2017

  -Created characters, storyline, and dialogue of the series. -Wrote 15 episodes – the complete first season. -Created a budget and the shooting schedule. -Oversaw pre and post-production.



Providr Inc.

• Editor / Writer

  • Jul 2015 - Feb 2017

  Toronto, Canada Area -Wrote up to 50 listicles weekly using SEO keywords drawn from Google Analytics. -Tracked weekly site ranking and visits through Google Analytics. -Posted relevant content to 10+ celebrity Facebook accounts, including Charlie Sheen, Mike Tyson, Toni Braxton, Amber Rose and Omar Epps.



SJC

• Canada
• Marketing Services
• 200 - 300 Employee

• Editorial Intern for Glow Magazine

  • Mar 2015 - May 2015

  - Wrote articles and conducted interviews for glow.ca. - Regular duties as an intern such as fact checking, interview transcriptions, and data entry. - Created report on glow.ca’s current social media and a plan on how to improve it.



Centennial College

• Canada
• Higher Education
• 700 & Above Employee

• Web Editor-in-Chief

  • Oct 2014 - Apr 2015

  Toronto, Ontario -School's website. -Managed the content and layout of the website with WordPress. -Supervised and managed the web team.



Psicoterapeuta Sistemico - Narrativo

• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Media Manager

  • May 2013 - Aug 2014

  Mexico City Area, Mexico - Created and implemented strategic plans that increased readership by 700%. - Managed the content and design of the website, reaching 550,000 readers. - Managed and supervised the entire web department, including the social media team.



Merca2.0

• Mexico
• Advertising Services
• 1 - 100 Employee

• Editor

  • Jan 2013 - May 2013

  Mexico City Area, Mexico -Responsible for writing and editing several sections of the magazine based on the latest marketing trends.



Universidad Iberoamericana, Ciudad de México

• Mexico
• Higher Education
• 700 & Above Employee

• Managing Editor

  • Dec 2011 - Dec 2012

  Mexico City Area, Mexico -Responsible for the content and photographs that were published in the magazine. -Managed and supervised a group of writers and junior editors.



InStyle

• Book and Periodical Publishing
• 200 - 300 Employee

• Editorial Intern

  • 2009 - 2010

  Mexico City Area, Mexico -Assisted editors with print, digital and all-around functioning of the magazine.