Experience

Hilary MacMillan

• Canada
• Apparel & Fashion
• 1 - 100 Employee

• Fashion Designer

  • Sep 2021 - Present



Folklore Fashions Private Limited

• Co-Founder/High-Fashion Womenwear

  • Mar 2017 - Present

  The label 'Folklore' vision is to be the best Fashion Luxury Brand showcasing craftsmen and art by merging innovative designs with sustainable technique of clothing to make fashion not just chic, but also Eco-friendly and affordable.FOLKLORE purpose is to bring the traditional design legacy to the modern world by re-designing, re-constructing and re-cycling the waste garments/fabrics/Trims in high end fashion garments. We make sure every product has it's own identity--in terms of cut, fabric, color redefining the entire concept of individuality! I oversee various clothing capsule projects from conceptualization to completion. I designed the Company logo and also the graphic strategy for Digital platforms, Social Media (Facebook, Instagram), Marketing Collateral (flyers, posters, coupons); and Corporate Communications (logo, media kits, presentations, brand/style guides). Keeping my company vision, mission, values in mind I implemented a visual brand identity, across multiple channels including social media, email, website and other marketing channels to increase brand awareness. This company has been promoting “Fashion with a purpose” concept and build its business model on strong sustainable fashion which is the need of the day.



Freda's Original Inc.

• Fashion / Graphic Designer

  • Jul 2020 - Sep 2021

  Freda is well known Fashion Label in Toronto that specializes in manufacturing high end ladieswear made from the finest European fabrics at affordable prices. Freda’s is home to high-end imported designer labels from Europe including Save the Queen, Sinequanone, Tuzzi, Taifun, Luisa Cerano, Cambio, Rayure, and Heymann, to name a few. ‘Freda’s has become the designer of choice for many local and national television personalities. I have redesigned the Company Website and made it E-commerce friendly. I designed the Freda Logo which showcases Freda's unique brand personality. With my Illustrations I have made Freda's Internet presence including communications and commercial activities vibrant. Produced an entire collection line for Tracy More Shopping channel. Maintained multiple databases to keep track of all company inventory. Worked with Sales to create communication strategies for promotions of new arrivals in the store. Created short form video content for use across social media platforms including Facebook, Instagram, and emerging platforms. Ensure my illustrations and designs reflect correct and current brand guidelines including colors, logos, fonts, etc. Build fresh new concepts to market new stock on social media



Avin International Private Limited

• Fashion Designer & Fashion Illustrator

  • Jul 2015 - Feb 2017

  Avin International is a highly specialized, super skilled and professionally run garment manufacturing Unit in India in the state of Uttar Pradesh. The company thrives on the desire and passion to provide complete suite of clothing manufacturing services precisely matching to Buyer’s custom design and specification. In my 2 years with the company I conducted product and trend research, and developed concept boards. Created illustrations and patterns and prints for the new product development. Created detailed product line sheets, including technical illustration and product construction details. Created collection pages, mock ups of in-store displays, and sales catalogues. Participated in social media analysis and idea sharing. Drafted mockups of website designs, brochures, iconography, and any other marketing materials required. Collaborated with marketing teams and management to discuss which mockups are effective, and use their feedback to develop final drafts. Updated fashion accessories and samples with buyers on seasonal basis.



Manish Arora Paris

• France
• Apparel & Fashion
• 1 - 100 Employee

• Fashion Designer & Illustrator

  • Apr 2015 - May 2015

  • Created mood boards by researching current fashion trends and competitor activity• Collaborated on designs through sketching and CAD• Sketched and designed over [25] new and creative pieces monthly• Worked closely with Pattern Engineers and Product Development team to meet Buyer specifications • Created mood boards by researching current fashion trends and competitor activity• Collaborated on designs through sketching and CAD• Sketched and designed over [25] new and creative pieces monthly• Worked closely with Pattern Engineers and Product Development team to meet Buyer specifications