Marketing Manager

• Mar 2022 - Present

Project Manager Business Development

• Mar 2017 - Apr 2021

- Spearheaded client acquisition efforts, successfully securing new partnerships and expanding the client base. - Demonstrated expertise in managing diverse client accounts, including renowned organizations such as Expertise France, ICMPD, OIM, PNUD, Exco Afrique, Sofrecom, Search for Common Ground, Laboratoire Merck, GRT Security, and Take 5. - Proactively identified client needs, crafting tailored solutions to address their unique requirements and drive business growth. - Led cross-functional project teams, collaborating closely with the graphic design department to ensure seamless project execution and adherence to strict deadlines. Implemented a comprehensive project tracking dashboard to facilitate communication and coordination among stakeholders. Skillfully negotiated with suppliers, optimizing cost-effectiveness while maintaining superior quality standards. - Managed multifaceted projects involving EADV, RTE IQVIA/IMS, Veeva, and E-wizard, overseeing their successful completion and delivery. - As a Video Project Manager, played a key role in script writing and collaborated on storyboard development, ensuring the creation of captivating and impactful visual content. Skills: Project Delivery, Business-to-Business (B2B), Analytics, Brand Awareness, Sales & Marketing, Digital Marketing Show less

Launch Project Manager

• Jun 2016 - Oct 2016

- Conducted cost calculations for revenue and determined optimal pricing strategies. - Successfully executed the launch of the first retail location, ensuring a smooth and impactful market entry. - Assumed responsibility for front office operations and provided comprehensive training to the sales team, enhancing their skills and performance. - Efficiently managed community engagement as a Community Manager, leveraging digital marketing strategies for brand promotion. Skills: Project Delivery, Brand Awareness, Market Planning, Sales & Marketing, Digital Marketing Show less

Product Area Manager

• Dec 2013 - Dec 2015

As the Marketing Area Manager for Margarine & Professional Fats: - Conducted thorough competitive analysis, staying ahead of industry trends and competitor strategies. - Developed and executed comprehensive marketing plans, defining the marketing strategy and effectively estimating the annual budget. - Proactively managed the product portfolio, including pricing strategies, promotions, and product lifecycle management. - Implemented robust lead management strategies to capture and nurture potential customers, driving conversion and sales. - Orchestrated impactful communication campaigns to enhance brand awareness and engagement. - Monitored market trends, key performance indicators, and consumer insights to identify growth opportunities and inform strategic decision-making. - Provided comprehensive training and guidance to the sales representatives, equipping them with the necessary marketing and sales skills to excel. Led the 'Passion Gourmande' magazine, catering to professionals in the pastry/bakery industry: - Curated engaging and informative content, overseeing the content preparation and managing insertions. Served as Project Manager for the Optimization of Professional Range Packaging: - Implemented standardized packaging across the Maghreb region, streamlining stock transfers between markets and optimizing operational efficiency. Skills: Marketing Strategy, Competitive Analysis, Product Management, Lead Generation, Communication Campaigns, Market Monitoring, Sales Training, Project Management In this version, I have refined the language, emphasized achievements, and highlighted the candidate's ability to drive results and lead successful initiatives. The description now presents a clear and compelling picture of the candidate's expertise and accomplishments as a Marketing Area Manager. Show less

Product Manager - Sally Hansen, Rimmel, and Flormar

• Sep 2013 - Dec 2013

- Conducted rigorous competitive analysis to stay ahead of market trends, evaluate competitor strategies, and identify opportunities for product differentiation. - Developed and executed comprehensive marketing plans, encompassing strategic marketing initiatives, product positioning, and targeted campaigns to enhance brand visibility and drive sales growth. - Designed and implemented impactful promotional offers, leveraging consumer insights and market trends to maximize customer engagement and boost product sales. Skills: Competitive Intelligence, Marketing Planning, Promotional Offer Design, Brand Management Show less

Assistant Brand Manager - Hair & Skin Care Unit

• Jun 2012 - Jun 2013

- Developed and executed captivating promotional offers to drive customer engagement and generate sales growth.- Prepared comprehensive communication briefs, ensuring seamless coordination and execution across various departments.- Collaborated with cross-functional teams to coordinate trade marketing activities, optimizing brand visibility and supporting sales initiatives.- Monitored sales performance, leveraging market data and analytics to identify trends, assess market opportunities, and inform strategic decisions.- Assisted in pricing strategies, conducting competitive price analysis, and maintaining optimal pricing positioning.Skills: Promotional Offer Development, Communication Coordination, Trade Marketing, Sales Monitoring, Pricing Analysis Show less

Trade Marketing Assistant

• Feb 2012 - May 2012

- Supported the planning, execution, monitoring, and evaluation of sales promotion activities across retail channels, ensuring their successful implementation and alignment with strategic goals.- Conducted thorough competitor analysis, actively tracking and gathering market intelligence to stay informed about industry trends and competitor strategies.