Samy El Meziani

Digital Marketing Manager at WikiFX
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Contact Information
us****@****om
(386) 825-5501
Location
France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Allemand Limited working proficiency
  • Indonesian Limited working proficiency

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Bio

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Experience

    • China
    • Financial Services
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Jan 2023 - Present

      Developing the target audience in French-speaking countries and creating tailored Digital Marketing plans and strategies across all channels o Managing the day-to-day operations of the official social media platforms, including content creation, posting, and monitoring, as well as tracking and analyzing their performance. o Analyzing and optimizing content and advertising performance, including attribution and ROI analysis, and making recommendations for improvement o Developing new traffic channels to expand the reach and maximize user acquisition Show less

    • Luxembourg
    • Telecommunications
    • 1 - 100 Employee
    • Traffic Manager
      • Oct 2020 - Sep 2022

      Increasing the volume of qualified traffic with the main goal to reach the Quarter Online Sales objectives while being part of a new e-commerce development project Traffic acquisition & optimization: strategy, planning & budget o Define digital acquisition strategy taking into account Luxembourg market specificities and Orange group vision o Create, develop and implement an SEO strategy to optimize the organic traffic and sales o Online Ads: create and optimize all the campaigns (Social Media Ads, Google Ads and Programmatic) with different approaches based on the goal. Take also part in the content creation (Ad copy and Visuals) with the content agency partner. o Reporting: constantly analyze campaigns performances in order to evaluate and optimize acquisition and conversion costs, and to define action plans. Show less

    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • 2018 - 2019

      Handling and managing online advertising accounts, strategies and campaigns while optimizing the budget spent and maximizing conversions. o Create from scratch media plans and campaign structures o Forecast future performance based on past performance o Conceive, develop, implement and manage clients’ advertising and remarketing campaigns across multiple channels: Social Media, SEM, GDN and YouTube o Optimize day-to-day campaigns to stay consistent and adapt the plan to reach the goals Show less

    • Indonesia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Services Manager
      • Jul 2017 - Aug 2018

      Digital Agency for Hospitality Businesses. Driving the service provision efforts with a focus on increasing performance for clients, increasing growth of the clients businesses, and acting as a role model and mentor for the services team: o Create, manage, develop, lead and motivate a team of 5 people o Conceive, develop, implement, manage and report on clients’ social media, SEO, content development, AdWord search & display, and remarketing campaigns o Manage customer relationships including developing and managing customer retention o Develop, grow and optimize marketing for both IMM and clients Show less

  • CircleHive
    • Région de Bandung, Java occidental, Indonésie
    • Founder
      • Mar 2016 - Oct 2016

      CircleHive is an online platform connecting teachers and students and offering Skype and face-to-face lessons in Science, Business, Marketing, Language study and Math I created and developed the company with one partner dealing with global and digital strategy, website and social media content, human and financial resources, and communication CircleHive is an online platform connecting teachers and students and offering Skype and face-to-face lessons in Science, Business, Marketing, Language study and Math I created and developed the company with one partner dealing with global and digital strategy, website and social media content, human and financial resources, and communication

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Developer
      • Mar 2016 - Apr 2016

      Zeemi is a Southeast Asian live-streaming social network I was in charge of creating growth and helping with the start-up’s SEO improvement Zeemi is a Southeast Asian live-streaming social network I was in charge of creating growth and helping with the start-up’s SEO improvement

  • Nutvegg
    • Région de Bandung, Java occidental, Indonésie
    • Marketing & Business Consultant
      • Feb 2016 - Mar 2016

      Nutvegg is a start-up specialized in healthy meal cooking and delivery I took part in the start-up development: digital, promotion & global strategy Nutvegg is a start-up specialized in healthy meal cooking and delivery I took part in the start-up development: digital, promotion & global strategy

  • TOKYO SMART
    • Tokyo, Japon
    • Digital Project Manager
      • Jun 2015 - Aug 2015

      Tokyo Smart is an e-commerce startup specialized in Japanese cultural products My main mission was to develop and optimize online activity: managing visibility, loyalty and SEO through digital marketing and e-commerce tools Tokyo Smart is an e-commerce startup specialized in Japanese cultural products My main mission was to develop and optimize online activity: managing visibility, loyalty and SEO through digital marketing and e-commerce tools

    • Malaysia
    • Apparel & Fashion
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • 2015 - 2015

      3ciety is an e-commerce apparel startup: own label, custom apparel products and partner brands (marketplace program) I was responsible for creating, developing and carrying out the company’s digital strategy 3ciety is an e-commerce apparel startup: own label, custom apparel products and partner brands (marketplace program) I was responsible for creating, developing and carrying out the company’s digital strategy

    • France
    • Manufacturing
    • 1 - 100 Employee
    • Export and National market Sales Assistant
      • Jul 2014 - Aug 2014

      Processing and following-up national and international customers’ orders o Managed customers’ orders and organized delivery planning o Coordinated stock management, managed stock and production movements o Communicated with customers by email (orders, bills, negotiation) and within the Commercial department (stock, production, customers’ orders, special prices) Processing and following-up national and international customers’ orders o Managed customers’ orders and organized delivery planning o Coordinated stock management, managed stock and production movements o Communicated with customers by email (orders, bills, negotiation) and within the Commercial department (stock, production, customers’ orders, special prices)

    • Germany
    • Wholesale
    • 700 & Above Employee
    • Sales Representative
      • Apr 2012 - May 2012

      3 assignments: informing, selling and gaining loyalty o Minimum of 15 visits per day: informed customers, offered display stand and developed loyalty program o Telemarketing 3 assignments: informing, selling and gaining loyalty o Minimum of 15 visits per day: informed customers, offered display stand and developed loyalty program o Telemarketing

  • Playmogames
    • Orléans, France
    • Sales Assistant
      • Jan 2011 - Feb 2011

      Advising customers, optimizing customer experience and assessing products prices o Mastered sales techniques and the loyalty Policy of the retailer o Participated in Merchandising activity Advising customers, optimizing customer experience and assessing products prices o Mastered sales techniques and the loyalty Policy of the retailer o Participated in Merchandising activity

Education

  • University of Tampere
    Erasmus exchange, Management & Marketing
    2014 - 2015
  • Université d'Orléans
    Master 1 Product Marketing and Service Innovation - IAE Orléans, Marketing
    2014 - 2015
  • Université d'Orléans
    Licence 3 Management Science - IAE Orléans, Management
    2013 - 2014
  • Université d'Orléans
    Licence 2 Economics, Economics
    2012 - 2013
  • Université François Rabelais de Tours
    DUT Commercialisation Techniques, Business
    2010 - 2012
  • Lycée Charles Péguy
    French “Baccalauréat”, Science
    2009 - 2010

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