Samwel Kariuki

Communication Officer at Nyumbani USA/Children of God Relief Fund, Inc.
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Location
Nairobi County, Kenya, KE

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Experience

    • Non-profit Organizations
    • 1 - 100 Employee
    • Communication Officer
      • Jun 2023 - Present
    • Kenya
    • Media Production
    • 200 - 300 Employee
    • News Reporter
      • Apr 2022 - Dec 2022

      Recruited as an intern, later contracted during electioneering period to: gather, script, translate, voice and edit hard news and feature stories for television, radio, and digital platforms in adherence to set editorial policy, rebranding strategy and journalistic ethics. Also develop sources, organize and conduct interviews, direct shoots, attend press briefings and publish reports. Key contributions include: • Single-handedly covered Mathare constituency during the 2022 general elections and crafted well-written news stories and features based on facts on top of providing live coverage. • Cultivated a strong storytelling acumen whilst producing over 50 news packages and features • Demonstrated an ability to reliably deliver high quality output within tight deadlines strict journalistic ethics with minimal supervision even in highly polarized environments. • Tracked and analyzed matters of public interests to promote investigative news topics. Show less

    • Education Administration Programs
    • Business Development Intern
      • Jan 2022 - Mar 2022

      Started as a Campus Ambassador and offered a Business Development internship after two months on merit of performance. Duties and responsibilities included to represent IMUN publicly, develop proposals, conduct marketing campaigns for IMUN conferences and other IMUN services, business development, and assist day-to-day workings. Key achievements include: • Trained, oversaw a team of 10 from various countries to market, generate leads and close sales. • Executed a social marketing campaign to an audience of more than 300k followers. • Expedited brand awareness strategies by authoring proposals and promotional material. • Developed my communication, leadership, problem-solving, and interpersonal skills. • Gained experience working remotely for an international organization. Show less

    • VP of Marketing
      • Jan 2021 - Dec 2021

      Recruited to Develop, write, and edit FEEDENA solutions marketing materials, including press releases, statements, fact-checking, Q&As guidance notes, briefing notes, fact sheets, newsletters, blog posts and social media content. Promote communication and publicity materials of FEEDENA Kenya through appropriate media channels. Track analytics and create reports detailing successes and failures of communication campaigns. Ensure that all communication and marketing materials align with FEEDENA brand identity. Conceptualize and implement communication strategies, campaigns and other initiatives. Respond to media inquiries, handle interview requests and perform media outreach. Develop descalation protocols for managing communication crisis, should they arise. Perform market research and analyze FEEDENA Kenya’s audience and its needs. Create and maintain a robust relationship with the media to promote the organization image. Notable accomplishments: • Established a sales and marketing team from the ground up by recruiting and training interns. • Formulated and implemented a sales strategy that generated recurring business worth over Kes 300,000 every month with minimal follow up. • Implemented a marketing strategy that organically begot an active audience for the company’s website and social media handles. Show less

Education

  • Jomo Kenyatta University of Agriculture and Technology
    Bachelors of Journalism, Communication and Media Studies
    2017 - 2022
  • Jomo Kenyatta University of Agriculture and Technology
    Bachelor of Arts - BA, Journalism
    2017 - 2022

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