Samuli Lyytikkä
Senior Customer Success Manager at Smartly.io- Claim this Profile
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English Professional working proficiency
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Finnish Native or bilingual proficiency
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Swedish Limited working proficiency
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French Elementary proficiency
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German Elementary proficiency
Topline Score
Bio
Erick Razon
Samuli started out leading Search and Social Media marketing for Europe but has quickly championed overall digital and initiated smart customer experience efforts. We lean on him for anything digital and he never disappoints. He is also known to put whatever he has aside to help and support his team members. On top of that, he plays a key role in bringing everyone together as a family in the workplace.
Chris D.
I get to know Samuli since he joined the Digital Marketing team in charge of our European markets. I have seen him excel in his role by starting on setting up the digital campaigns on the various platforms and providing technical know-how related to the European markets. Quickly he expanded his role to cover other topics extending well beyond the original scope of his role. His insights and key understanding of social media networks, search engines marketing, as well as platforms management helped up to set the standards for the other team members. From budget allocation to optimization steps, he provides valuable insights to the whole team allowing them to learn and develop their knowledge. His willingness to learn and take on these new responsibilities is something to be desired in any professional. I would recommend him for any digital marketing related positions in which I am sure he will go above and beyond.
Erick Razon
Samuli started out leading Search and Social Media marketing for Europe but has quickly championed overall digital and initiated smart customer experience efforts. We lean on him for anything digital and he never disappoints. He is also known to put whatever he has aside to help and support his team members. On top of that, he plays a key role in bringing everyone together as a family in the workplace.
Chris D.
I get to know Samuli since he joined the Digital Marketing team in charge of our European markets. I have seen him excel in his role by starting on setting up the digital campaigns on the various platforms and providing technical know-how related to the European markets. Quickly he expanded his role to cover other topics extending well beyond the original scope of his role. His insights and key understanding of social media networks, search engines marketing, as well as platforms management helped up to set the standards for the other team members. From budget allocation to optimization steps, he provides valuable insights to the whole team allowing them to learn and develop their knowledge. His willingness to learn and take on these new responsibilities is something to be desired in any professional. I would recommend him for any digital marketing related positions in which I am sure he will go above and beyond.
Erick Razon
Samuli started out leading Search and Social Media marketing for Europe but has quickly championed overall digital and initiated smart customer experience efforts. We lean on him for anything digital and he never disappoints. He is also known to put whatever he has aside to help and support his team members. On top of that, he plays a key role in bringing everyone together as a family in the workplace.
Chris D.
I get to know Samuli since he joined the Digital Marketing team in charge of our European markets. I have seen him excel in his role by starting on setting up the digital campaigns on the various platforms and providing technical know-how related to the European markets. Quickly he expanded his role to cover other topics extending well beyond the original scope of his role. His insights and key understanding of social media networks, search engines marketing, as well as platforms management helped up to set the standards for the other team members. From budget allocation to optimization steps, he provides valuable insights to the whole team allowing them to learn and develop their knowledge. His willingness to learn and take on these new responsibilities is something to be desired in any professional. I would recommend him for any digital marketing related positions in which I am sure he will go above and beyond.
Erick Razon
Samuli started out leading Search and Social Media marketing for Europe but has quickly championed overall digital and initiated smart customer experience efforts. We lean on him for anything digital and he never disappoints. He is also known to put whatever he has aside to help and support his team members. On top of that, he plays a key role in bringing everyone together as a family in the workplace.
Chris D.
I get to know Samuli since he joined the Digital Marketing team in charge of our European markets. I have seen him excel in his role by starting on setting up the digital campaigns on the various platforms and providing technical know-how related to the European markets. Quickly he expanded his role to cover other topics extending well beyond the original scope of his role. His insights and key understanding of social media networks, search engines marketing, as well as platforms management helped up to set the standards for the other team members. From budget allocation to optimization steps, he provides valuable insights to the whole team allowing them to learn and develop their knowledge. His willingness to learn and take on these new responsibilities is something to be desired in any professional. I would recommend him for any digital marketing related positions in which I am sure he will go above and beyond.
Credentials
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Natural Light Portrait Photography
LinkedInJan, 2020- Nov, 2024 -
DoubleClick Search Fundamentals
DoubleClickFeb, 2017- Nov, 2024 -
Squared Online
Squared Online - a Google/AVADO partnershipSep, 2016- Nov, 2024 -
Google Analytics
GoogleJan, 2016- Nov, 2024 -
Google AdWords Mobile
GoogleSep, 2015- Nov, 2024 -
Google AdWords Search
GoogleSep, 2015- Nov, 2024 -
Smartly.io Creative Foundational
Smartly.ioJan, 2022- Nov, 2024
Experience
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Smartly.io
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Finland
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Advertising Services
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400 - 500 Employee
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Senior Customer Success Manager
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Nov 2023 - Present
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Customer Success Manager
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Sep 2021 - Nov 2023
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Samuli Lyytikkä Photography
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Berlin, Germany
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Photographer
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Mar 2018 - Present
Natural light photographer working mainly in Berlin, Germany. Natural light photographer working mainly in Berlin, Germany.
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Link11 GmbH
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Germany
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Computer and Network Security
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1 - 100 Employee
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Online Marketing Manager
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Sep 2020 - Aug 2021
Topics & Responsibilities I am working or assisting with: ✔️ Paid campaign planning, set-up, optimization & reporting ✔️ Salesforce integration & attribution of Paid & Organic campaigns ✔️ Social media growth management ✔️ Reporting & Marketing Automation ✔️ Website & Campaign Analytics ✔️ CRO ✔️ SEO ✔️ Branding & Lead generation Topics & Responsibilities I am working or assisting with: ✔️ Paid campaign planning, set-up, optimization & reporting ✔️ Salesforce integration & attribution of Paid & Organic campaigns ✔️ Social media growth management ✔️ Reporting & Marketing Automation ✔️ Website & Campaign Analytics ✔️ CRO ✔️ SEO ✔️ Branding & Lead generation
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DJI
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China
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Consumer Electronics
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700 & Above Employee
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Senior Digital Marketing Specialist
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Apr 2019 - Aug 2020
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Digital Marketing Specialist
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Jul 2018 - Apr 2019
Responsible for planning, budgeting, reporting and executing the digital marketing activities of DJI in EMEA. Seeking growth and results from new emerging and potential digital marketing channels and partners, as well as partnerships with third-party service & tool providers. Everything from Social Media to Search, Programmatic Display & video advertising and beyond.
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iProspect
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Advertising Services
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700 & Above Employee
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Performance Marketing Consultant
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Jun 2015 - Jul 2018
As a Performance Marketing Consultant I was responsible for running, planning & optimizing Search Engine Marketing (Google + Bing), Social Media marketing (Facebook, Twitter, Linkedin, Instagram), Google Display Network & YouTube advertising campaigns for some of the biggest Finnish & international clients of iProspect Finland. Knowledge & skills of Google Analytics and alike website and campaign analytics tools were also part of my everyday worklife: extending the digital marketing process… Show more As a Performance Marketing Consultant I was responsible for running, planning & optimizing Search Engine Marketing (Google + Bing), Social Media marketing (Facebook, Twitter, Linkedin, Instagram), Google Display Network & YouTube advertising campaigns for some of the biggest Finnish & international clients of iProspect Finland. Knowledge & skills of Google Analytics and alike website and campaign analytics tools were also part of my everyday worklife: extending the digital marketing process from just running the campaigns to gathering insights & actions that help bringing more value & sales for the client. My digital marketing experience came especially from e-commerce vertical where worked as a Nordic Paid Search & Paid Social Lead for one of the largest Electronic Retail stores in Norway, Denmark, Sweden and Finland. Responsible of developing and running the Social & Search campaigns in multiple countries, testing for new bright ideas and bringing results. I also have experience working with Paid Search & Paid Search automation tools that are based on product feed solutions, scaling the clients product inventory into effective digital marketing solutions!
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Junior Performance Marketing Consultant
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Sep 2014 - May 2015
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Globuzzer
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Sweden
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Travel Arrangements
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1 - 100 Employee
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Photographer
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Aug 2017 - Mar 2018
Working as a photographer in Globuzzer Helsinki section. My responsibilities are producing photo content to the Globuzzer website as well as into use on Globuzzer social media channels. Working as a photographer in Globuzzer Helsinki section. My responsibilities are producing photo content to the Globuzzer website as well as into use on Globuzzer social media channels.
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Education
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2012 - 2015
HAAGA-HELIA University of Applied Sciences
Bachelor of Business Administration (B.B.A.), Advertising, Marketing and Business Communications -
2016 - 2016
Squared Online
NextGen
Community
