Experience

VARLEY

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Lead Creative Designer

  • Oct 2022 - Present

• Senior Designer

  • May 2021 - Nov 2022

  Senior Designer. Outerwear, Accessories, Knitwear.

• Designer

  • Apr 2020 - May 2021

  Designer, Varley Active and Lifestyle product and accessories. Key focus areas are on advancing lifestyle product, active capsule collections and performance outerwear.



Next

• Netherlands
• Online Media

• Menswear designer

  • Oct 2019 - Apr 2020

  Responsible for design of entire shirting category within the Next Tailoring business, reporting to the Head Designer of Tailoring, and Menswear Design Director. Key responsibilities included bringing new initiatives to the Next shirts business, conducting seasonal trips for trend analysis and reporting, management of suppliers, and elevating the print and textile designs.Worked closely with buying and merchandising teams to build retail and online collections aligned with the design direction and growth goals of entire Next menswear business. I greatly enjoyed working within my team of buyers and merchandisers to "contemporise" the formal shirts category and helped advance Next to high street market leader in this category. Won the Next Menswear Designer of the Season award. Great experience working within a large scale, tight-knit design team.



UNIVERSAL WORKS LIMITED

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Designer. Apparel, Accessories and Special Projects

  • Aug 2014 - May 2019

  Working directly alongside Universal Works' Founders to design and develop the wide range of Universal Works product. These products include outerwear, knitwear, jersey, soft tailoring, shirting, denim, bags, footwear and accessories.Coordinate special order design projects with some of our key retail accounts globally, working with many of the world's leading contemporary menswear stores such as Mr Porter, Glasswing Seattle, Uncle Otis Toronto and Oi Polloi Manchester. Introduced use of CAD design drawings and tech packs, clarifying and streamlining communications with makers and partners.Design of seasonal prints, graphics and collateral.Designing collaborations and special projects with many other companies, such as Adidas, Barbour, ACE Hotel, Oi Polloi, PF Flyers, Mr Porter and more.



Workshop Denim

• United States
• Retail Apparel and Fashion

• Retail, Merchandising and Buying

  • May 2012 - Feb 2014

  Senior menswear retail assistant in the largest Workshop store. Focus on building relationships with customers, merchandising, fittings, and buying of Workshop menswear. Reached target sales average of $200 per hour within 3 months full time employment but more importantly gained a foundation in retail that still informs my design approach. Learned to always consider how details are affecting a person, and to take that information and improve the product experience. Senior menswear retail assistant in the largest Workshop store. Focus on building relationships with customers, merchandising, fittings, and buying of Workshop menswear. Reached target sales average of $200 per hour within 3 months full time employment but more importantly gained a foundation in retail that still informs my design approach. Learned to always consider how details are affecting a person, and to take that information and improve the product experience.



ilabb

• New Zealand
• Retail Apparel and Fashion
• 1 - 100 Employee

• Freelance Apparel Designer

  • Jul 2013 - Jul 2013

  Freelance role designing men's and women’s outerwear, jean and shirt styles and other core range details for action sports brand ilabb. Produced garment specs for new pant and denim styles for offshore sampling and production in China. Designs were informed by trend research and in-store target market research with key retail accounts. Freelance role designing men's and women’s outerwear, jean and shirt styles and other core range details for action sports brand ilabb. Produced garment specs for new pant and denim styles for offshore sampling and production in China. Designs were informed by trend research and in-store target market research with key retail accounts.