Experience

A'DAM&Co.

• Netherlands
• Hospitality
• 1 - 100 Employee

• Manager

  • Jul 2022 - Present



Samuel Taselaar

• Amsterdam, Noord-Holland, Nederland

• Creative entrepreneur connecting brands and audiences through music, marketing and events

  • Feb 2021 - Present



Nomads B.V.

• Netherlands
• Performing Arts

• Co-Founder & Owner

  • Dec 2013 - Present

  Founded in 2013 and grown from 2.500 to 10.000 visitors thanks to an original and authentic brand-strategy, excellent social network, consistent artist programming and careful financial planning. My responsibilities are a.o: Promotion, Brand Development, Brand Identity, Brand Vision, Music Programmer (line up), Partner Collaborations. My main focus has always been the words and the music. I'm proud to have seen the brand evolve from a kitchen-table idea to a yearly sold-out Amsterdam… Show more Founded in 2013 and grown from 2.500 to 10.000 visitors thanks to an original and authentic brand-strategy, excellent social network, consistent artist programming and careful financial planning. My responsibilities are a.o: Promotion, Brand Development, Brand Identity, Brand Vision, Music Programmer (line up), Partner Collaborations. My main focus has always been the words and the music. I'm proud to have seen the brand evolve from a kitchen-table idea to a yearly sold-out Amsterdam festival, with visitors and artists flying in from all over the world to experience a weekend in the oasis with the Nomads Tribe. Show less Founded in 2013 and grown from 2.500 to 10.000 visitors thanks to an original and authentic brand-strategy, excellent social network, consistent artist programming and careful financial planning. My responsibilities are a.o: Promotion, Brand Development, Brand Identity, Brand Vision, Music Programmer (line up), Partner Collaborations. My main focus has always been the words and the music. I'm proud to have seen the brand evolve from a kitchen-table idea to a yearly sold-out Amsterdam… Show more Founded in 2013 and grown from 2.500 to 10.000 visitors thanks to an original and authentic brand-strategy, excellent social network, consistent artist programming and careful financial planning. My responsibilities are a.o: Promotion, Brand Development, Brand Identity, Brand Vision, Music Programmer (line up), Partner Collaborations. My main focus has always been the words and the music. I'm proud to have seen the brand evolve from a kitchen-table idea to a yearly sold-out Amsterdam festival, with visitors and artists flying in from all over the world to experience a weekend in the oasis with the Nomads Tribe. Show less



Oorkaan

• Netherlands
• Musicians
• 1 - 100 Employee

• Manager Bookings & Development

  • Nov 2020 - Feb 2021

  Oorkaan brengt drie belangrijke pijlers in mijn leven samen, namelijk theater, muziek en kinderen. Het is een unieke organisatie, met een eveneens unieke Oorkaan methode, waarbij enkel musici op het toneel staan en waarbij muziek de hoofdrol speelt in prachtige, theatrale voorstellingen. In deze artistieke en creatieve driehoek ben ik o.a. verantwoordelijk voor: - Het aangaan en onderhouden van relevante relaties, vorm en zakelijk inhoud geven aan samenwerkingsverbanden. -… Show more Oorkaan brengt drie belangrijke pijlers in mijn leven samen, namelijk theater, muziek en kinderen. Het is een unieke organisatie, met een eveneens unieke Oorkaan methode, waarbij enkel musici op het toneel staan en waarbij muziek de hoofdrol speelt in prachtige, theatrale voorstellingen. In deze artistieke en creatieve driehoek ben ik o.a. verantwoordelijk voor: - Het aangaan en onderhouden van relevante relaties, vorm en zakelijk inhoud geven aan samenwerkingsverbanden. - Mede ontwikkelen van (meerjaren)strategische financieringsmix en vertalen naar een concreet activiteitenplan Show less Oorkaan brengt drie belangrijke pijlers in mijn leven samen, namelijk theater, muziek en kinderen. Het is een unieke organisatie, met een eveneens unieke Oorkaan methode, waarbij enkel musici op het toneel staan en waarbij muziek de hoofdrol speelt in prachtige, theatrale voorstellingen. In deze artistieke en creatieve driehoek ben ik o.a. verantwoordelijk voor: - Het aangaan en onderhouden van relevante relaties, vorm en zakelijk inhoud geven aan samenwerkingsverbanden. -… Show more Oorkaan brengt drie belangrijke pijlers in mijn leven samen, namelijk theater, muziek en kinderen. Het is een unieke organisatie, met een eveneens unieke Oorkaan methode, waarbij enkel musici op het toneel staan en waarbij muziek de hoofdrol speelt in prachtige, theatrale voorstellingen. In deze artistieke en creatieve driehoek ben ik o.a. verantwoordelijk voor: - Het aangaan en onderhouden van relevante relaties, vorm en zakelijk inhoud geven aan samenwerkingsverbanden. - Mede ontwikkelen van (meerjaren)strategische financieringsmix en vertalen naar een concreet activiteitenplan Show less



Lofi Amsterdam

• Netherlands
• Entertainment Providers
• 1 - 100 Employee

• Creative Partner

  • Mar 2019 - Oct 2020

  Pioneering in Sloterdijk, by re-shaping an abandoned warehouse and courtyard into one of Amsterdam's finest, creative villages. I was personally responsible for developing the brand-identity (including the name Lofi), brand-strategy, all marketing and communication, event-organising, talent development, programming, and much more. Small team, big dreams, and at Lofi we proved where perseverance, courage and tenacity can take you. Pioneering in Sloterdijk, by re-shaping an abandoned warehouse and courtyard into one of Amsterdam's finest, creative villages. I was personally responsible for developing the brand-identity (including the name Lofi), brand-strategy, all marketing and communication, event-organising, talent development, programming, and much more. Small team, big dreams, and at Lofi we proved where perseverance, courage and tenacity can take you.



MassiveMusic

• Netherlands
• Musicians
• 100 - 200 Employee

• Head of Creative Development in Amsterdam and Zürich

  • May 2015 - Mar 2019

  I spent 4 beautiful years at MassiveMusic, the leading creative music agency in the world (responsible for global campaigns for a.o. Nike, BMW, Coca Cola and KLM). As Head of Creative Development for both Amsterdam and Zürich, I was responsible for connecting creative agencies, hot-shot directors and (international) production companies to the most talented music-producers. During this time I: - Extended my professional network from Tokyo to Milan - Worked on Champions… Show more I spent 4 beautiful years at MassiveMusic, the leading creative music agency in the world (responsible for global campaigns for a.o. Nike, BMW, Coca Cola and KLM). As Head of Creative Development for both Amsterdam and Zürich, I was responsible for connecting creative agencies, hot-shot directors and (international) production companies to the most talented music-producers. During this time I: - Extended my professional network from Tokyo to Milan - Worked on Champions League level projects with some of the most talented people in the world - Was co-responsible for organising the hottest party during the yearly Cannes Lions extravaganza Show less I spent 4 beautiful years at MassiveMusic, the leading creative music agency in the world (responsible for global campaigns for a.o. Nike, BMW, Coca Cola and KLM). As Head of Creative Development for both Amsterdam and Zürich, I was responsible for connecting creative agencies, hot-shot directors and (international) production companies to the most talented music-producers. During this time I: - Extended my professional network from Tokyo to Milan - Worked on Champions… Show more I spent 4 beautiful years at MassiveMusic, the leading creative music agency in the world (responsible for global campaigns for a.o. Nike, BMW, Coca Cola and KLM). As Head of Creative Development for both Amsterdam and Zürich, I was responsible for connecting creative agencies, hot-shot directors and (international) production companies to the most talented music-producers. During this time I: - Extended my professional network from Tokyo to Milan - Worked on Champions League level projects with some of the most talented people in the world - Was co-responsible for organising the hottest party during the yearly Cannes Lions extravaganza Show less



Zelfstandige

• Copy Writer

  • 2009 - Dec 2018

  Taking people on a journey with words, to destinations you create yourself. That's what I love about writing. For Hutspot Amsterdam I created: "The person behind the brand". Through a series of interviews I spoke to artists and designers about their craft, in their diverse workspaces. Through this we found out what their vision is on life, art and being a 21st century entrepreneur. Taking people on a journey with words, to destinations you create yourself. That's what I love about writing. For Hutspot Amsterdam I created: "The person behind the brand". Through a series of interviews I spoke to artists and designers about their craft, in their diverse workspaces. Through this we found out what their vision is on life, art and being a 21st century entrepreneur.



Natives Amsterdam

• Co-Founder & Owner

  • Dec 2012 - 2016

  Club nights with music played by (mostly) local artists, the true Natives of the city of Amsterdam. Why search far and wide for international dj's, talent and performers, when the true quality is right in front of you? Club nights with music played by (mostly) local artists, the true Natives of the city of Amsterdam. Why search far and wide for international dj's, talent and performers, when the true quality is right in front of you?



10,000 HOURS

• Content-Manager

  • Oct 2014 - Jan 2015



22tracks

• Netherlands
• Musicians
• 1 - 100 Employee

• Assistant Event Manager

  • Sep 2010 - 2015

  22tracks is all about curating. It’s a jukebox consisting of 22 playlists of different genres. Each playlist is filled with 22 tracks selected by specialized DJ’s from Amsterdam, Brussels, London and Paris. The playlists are refreshed throughout the week with new tracks added at the top and older tracks deleted at the bottom. In this way 22tracks quickly overviews the latest music, promotes new artists and lets you discover new genres. No registration, no hassle. New music: the easy… Show more 22tracks is all about curating. It’s a jukebox consisting of 22 playlists of different genres. Each playlist is filled with 22 tracks selected by specialized DJ’s from Amsterdam, Brussels, London and Paris. The playlists are refreshed throughout the week with new tracks added at the top and older tracks deleted at the bottom. In this way 22tracks quickly overviews the latest music, promotes new artists and lets you discover new genres. No registration, no hassle. New music: the easy way. After a half year internship, my final thesis for college and 4 months in Paris, I was responsible for organising several events for 22tracks. Besides this, I listen to 22tracks every day. It makes me happy. Show less 22tracks is all about curating. It’s a jukebox consisting of 22 playlists of different genres. Each playlist is filled with 22 tracks selected by specialized DJ’s from Amsterdam, Brussels, London and Paris. The playlists are refreshed throughout the week with new tracks added at the top and older tracks deleted at the bottom. In this way 22tracks quickly overviews the latest music, promotes new artists and lets you discover new genres. No registration, no hassle. New music: the easy… Show more 22tracks is all about curating. It’s a jukebox consisting of 22 playlists of different genres. Each playlist is filled with 22 tracks selected by specialized DJ’s from Amsterdam, Brussels, London and Paris. The playlists are refreshed throughout the week with new tracks added at the top and older tracks deleted at the bottom. In this way 22tracks quickly overviews the latest music, promotes new artists and lets you discover new genres. No registration, no hassle. New music: the easy way. After a half year internship, my final thesis for college and 4 months in Paris, I was responsible for organising several events for 22tracks. Besides this, I listen to 22tracks every day. It makes me happy. Show less



12inchCity

• Co-Founder & Owner

  • Jul 2010 - Mar 2012

  What started out in a small club, soon grew to a 2-day festival on an 18th-century monastery in Germany. Woodstock 2.0. Through creative marketing, wonderful artists and a strong brand, 12inchCity taught me the first steps in being a (successful) entrepreneur. What started out in a small club, soon grew to a 2-day festival on an 18th-century monastery in Germany. Woodstock 2.0. Through creative marketing, wonderful artists and a strong brand, 12inchCity taught me the first steps in being a (successful) entrepreneur.