Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director, Business Insights

  • Apr 2023 - Present

• Manager, Business Insights

  • Nov 2021 - Apr 2023



Publicis Health Media

• United States
• Advertising Services
• 500 - 600 Employee

• Manager, Business Intelligence

  • Jan 2021 - Nov 2021

• Senior Business Intelligence Analyst

  • Oct 2018 - Jan 2021

  Chicago



Quill.com

• Sr. Marketing Acquisition Analyst 1

  • Jan 2018 - Oct 2018

  Lincolnshire, IL - Obtained and developed healthy customers by bolstering and monitoring primary marketing acquisition channels including inside/outside sales, print, e-mail, and digital - Increased and maintained overall customer base by providing relevant metrics related to retention, segmentation, and customer behavior to acquisition team and executive leadership - Created, tested, and adjusted new acquisition strategies through different promotions, various incentives, and effective customer… Show more - Obtained and developed healthy customers by bolstering and monitoring primary marketing acquisition channels including inside/outside sales, print, e-mail, and digital - Increased and maintained overall customer base by providing relevant metrics related to retention, segmentation, and customer behavior to acquisition team and executive leadership - Created, tested, and adjusted new acquisition strategies through different promotions, various incentives, and effective customer touchpoints

• Marketing Financial Analyst

  • Nov 2016 - Jan 2018

  Lincolnshire, IL - Launched "Coupon Clipboard" as the analytical lead for the Go-To-Market initiative which created a seamless customer experience while generating a positive ROI - Expanded and supported outbound telemarketing by providing accurate analysis regarding campaign efficiency, sales recency and cost allocations, membership conversion, and the overall health of the channel - Drove growth through various projects focused on marketing channel effectiveness, marketing promotional performance… Show more - Launched "Coupon Clipboard" as the analytical lead for the Go-To-Market initiative which created a seamless customer experience while generating a positive ROI - Expanded and supported outbound telemarketing by providing accurate analysis regarding campaign efficiency, sales recency and cost allocations, membership conversion, and the overall health of the channel - Drove growth through various projects focused on marketing channel effectiveness, marketing promotional performance, vertical segments, and membership programs



University of Wisconsin-Madison

• Higher Education
• 700 & Above Employee

• Marketing Intern

  • Aug 2015 - Jun 2016

  - Refined Wisconsin Men’s Hockey overall promotional plan by raising social media engagement, creating new interactive contests, and developing key marketing initiatives - Oversaw key Wisconsin Men’s Hockey promotional events including the UW Student Shootout and Bucky’s Mighty Mites; created effective posts for Wisconsin’s official sports accounts across all social media platforms - Assisted in gameday duties including event support, game operations, and executing scheduled promotions



Sports Business Club at University of Wisconsin-Madison

• President

  • May 2015 - May 2016

  - Oversaw over 250 members during weekly events including speakers, workshops, volunteerism, and trips - Lead 6 member executive board by orchestrating meetings and promoting open communication - Acted as primary liaison to the sports industry by connecting members to established sports professionals - Planned and executed a winter networking trip to St. Louis which included 7 months of logistical planning, budgeting, networking, and research

• Director of Community Relations

  • May 2014 - May 2015

  - Managed and coordinated 40-50 members during volunteer events such as the Special Olympics, Polar Plunge and Crazylegs 8k; raised over $750 for the American Family Children’s Hospital and Red Cross - Established relationships through volunteerism both within the club and the professional community - Assisted in executive board duties including planning the Winter Networking Trip, inviting constructive speakers, guiding general members and solving weekly issue



Kohl's

• United States
• Retail
• 700 & Above Employee

• People Analytics Intern

  • Jun 2015 - Aug 2015

  - Developed workforce planning strategies for Kohl’s by analyzing retention, promotion, and termination data in addition to external and internal movements within the company - Conducted a survey for 498 Kohl’s interns and lead a focus group of 8-12 millennial full-time associates; presented recommendations to Kohl’s HR executives for better millennial retention - Utilized analytical programs such as TIBCO Spotfire and Microsoft Excel



University of Wisconsin-Madison Division of Information Technology (DoIT)

• Tech Store Consultant

  • Aug 2014 - Jun 2015

  - Provided exceptional customer service by answering questions, providing recommendations, and supervising transactions - Participated in marketing projects by building brand recognition, expanding social media activities, and discovering opportunities for growth

• Summer Marketing Intern

  • May 2014 - Aug 2014

  - Developed future marketing strategies by quantifying parent and student feedback, identifying consumer trends, and determining effectiveness of current marketing efforts for summer orientation families - Built consumer awareness for DoIT by interacting daily with parents and students; ordered, organized and distributed summer informational material among consumers - Participated in resume workshops, career developing exercises and networking events



Wisconsin Foundation and Alumni Association

• United States
• Higher Education
• 200 - 300 Employee

• Student Fundraiser

  • Sep 2013 - May 2014

  - Called and interacted with prospects on a daily basis answering questions, building rapport and accumulating monetary gifts - Acted as a steward of the University to address the needs and concerns of alumni and parents and offer quick solutions in a concise and polite manner - Raised over $2,000,000 collectively for the university which is allocated to scholarships, major developments and priority needs; raised over $16,000 as an individual caller as of April 1st, 2014