Samuel Poote
Head of Digital Marketing at Distinct Cremations- Claim this Profile
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Bio
Helen Bradshaw
Sam is a first-class digital marketer and an excellent manager of people. He thinks laterally and strategically, is balanced and measured and engages his team to excellent effect. At Dignity, he built a localised digital strategy from the ground up, across SEO, PPC and content, delivering quickly improving rankings in a fast-changing market. He has a talent for tailoring communication to any audience and a dry sense of humour which also makes him a pleasure to work with. I’d recommend him to any client or agency.
Nick James
Having worked with Sam for three and a half years, I can honestly say that he is an authority when it comes to all things digital marketing. An informed and generous manager, his skill set spans everything from SEO to PPC, through to project management, data analysis and CRO, setting down at all the expected stops in between. Perhaps, above all else, his real gift lies in managing a team and not only educating and pioneering, but also bringing out the best in each and every member. It has been a genuine pleasure to work with him these past few years and I know he will be the greatest of assets to whoever his career takes him to next.
Helen Bradshaw
Sam is a first-class digital marketer and an excellent manager of people. He thinks laterally and strategically, is balanced and measured and engages his team to excellent effect. At Dignity, he built a localised digital strategy from the ground up, across SEO, PPC and content, delivering quickly improving rankings in a fast-changing market. He has a talent for tailoring communication to any audience and a dry sense of humour which also makes him a pleasure to work with. I’d recommend him to any client or agency.
Nick James
Having worked with Sam for three and a half years, I can honestly say that he is an authority when it comes to all things digital marketing. An informed and generous manager, his skill set spans everything from SEO to PPC, through to project management, data analysis and CRO, setting down at all the expected stops in between. Perhaps, above all else, his real gift lies in managing a team and not only educating and pioneering, but also bringing out the best in each and every member. It has been a genuine pleasure to work with him these past few years and I know he will be the greatest of assets to whoever his career takes him to next.
Helen Bradshaw
Sam is a first-class digital marketer and an excellent manager of people. He thinks laterally and strategically, is balanced and measured and engages his team to excellent effect. At Dignity, he built a localised digital strategy from the ground up, across SEO, PPC and content, delivering quickly improving rankings in a fast-changing market. He has a talent for tailoring communication to any audience and a dry sense of humour which also makes him a pleasure to work with. I’d recommend him to any client or agency.
Nick James
Having worked with Sam for three and a half years, I can honestly say that he is an authority when it comes to all things digital marketing. An informed and generous manager, his skill set spans everything from SEO to PPC, through to project management, data analysis and CRO, setting down at all the expected stops in between. Perhaps, above all else, his real gift lies in managing a team and not only educating and pioneering, but also bringing out the best in each and every member. It has been a genuine pleasure to work with him these past few years and I know he will be the greatest of assets to whoever his career takes him to next.
Helen Bradshaw
Sam is a first-class digital marketer and an excellent manager of people. He thinks laterally and strategically, is balanced and measured and engages his team to excellent effect. At Dignity, he built a localised digital strategy from the ground up, across SEO, PPC and content, delivering quickly improving rankings in a fast-changing market. He has a talent for tailoring communication to any audience and a dry sense of humour which also makes him a pleasure to work with. I’d recommend him to any client or agency.
Nick James
Having worked with Sam for three and a half years, I can honestly say that he is an authority when it comes to all things digital marketing. An informed and generous manager, his skill set spans everything from SEO to PPC, through to project management, data analysis and CRO, setting down at all the expected stops in between. Perhaps, above all else, his real gift lies in managing a team and not only educating and pioneering, but also bringing out the best in each and every member. It has been a genuine pleasure to work with him these past few years and I know he will be the greatest of assets to whoever his career takes him to next.
Experience
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Distinct Cremations
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United Kingdom
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Consumer Services
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1 - 100 Employee
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Head of Digital Marketing
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Jan 2023 - Present
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Thornby Digital Limited
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Advertising Services
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Director
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Mar 2022 - Present
Providing contract, consultancy and interim digital marketing support to businesses. Providing contract, consultancy and interim digital marketing support to businesses.
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Dignity Plc
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United Kingdom
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Retail
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100 - 200 Employee
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Head Of Digital Marketing
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May 2020 - Jan 2022
Responsible for developing and setting the digital strategy for the 800 retail locations, across 450 different trading names.Built a new function of seven digital experts, becoming part of a team winning the Chartered Institute of Marketing ‘Best Use of Digital’ and ‘Marketing Team of the Year’ awards.Delivering against commercial objectives via digital channels and wider campaigns, including SEM, PPC, SEO, CRO, Content, Display and Social – managing a budget of more than £5m.Delivered best-in-market site visibility and performance for high-intent users, in need of services today, driving proven return on investment.Defined, scoped and launched ~830 local sites, from inception to delivery to ongoing optimisation and enhancement.Established new ways of working to connect the cetral team with localised expertise within the network to help drive performance.Used analysis and qualitative feedback to define, scope and create new detailed pricing functionality as part of commitment to pricing transparency, and CMA regulation.Created a team culture that encourages improvement through analysis. Defined and implemented processes that ensured changes are fully considered, and that impact is measurable.- High intent website traffic increased by 225%, with digitally attributed enquiries increasing by 146%- Increased online visibility of main KPI keywords across the UK to over 85% of locations in top three, up from below 5%
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Digital Marketing Manager
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Jun 2017 - May 2020
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RBH Creative Communications
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Director
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Oct 2015 - Jun 2017
Overseeing digital marketing activity delivered throughout the agency, either via partner media agencies, or delivered directly by my teamWorking within a consultancy role for clients, delivering expert advice, developing digital strategy, analysing activity, and improving processes in support of objectivesCollaborating with third parties on large client projectsPresenting analysis to external stakeholders with mixed knowledgeConstantly optimising current channel and on-site activity, ensuring a good return oninvestment in line with agreed KPIsManaging development projects from scope to delivery, including website builds and otherdigital tools to increase business efficiencyLine manager responsible for managing workloads to balance priorities and retainers
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Senior Digital Account Manager
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Aug 2013 - Sep 2015
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Freestyle
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Account Manager
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Jun 2012 - Aug 2013
I worked on web development projects, digital media campaigns and the optimisation and analysis of marketing activity for a range of clients including Arriva Bus on the implementation of their eCommerce website development project. I scoped and structured analytics set-ups, implemented search, email and display campaigns alongside web design, eCommerce and general analysis projects.
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Account Executive
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Jun 2010 - Jun 2012
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Tradedoubler
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Sweden
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Advertising Services
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300 - 400 Employee
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Account Manager
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Nov 2008 - Jun 2010
In my time at The Search Works (bought by TradeDoubler), I worked on multiple PPC (pay-per-click) accounts for clients across Google Adwords, Microsoft Adcenter and Yahoo! Search Marketing. Working on a variety of clients, mostly in the leisure and finance sectors, I was accountable for search budgets of over £300,000 a month.This experience gave me detailed knowledge of the Search specialism and aided me to gain superb data manipulation skills in programs such as Excel.
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Account Executive
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Oct 2007 - Oct 2008
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Education
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2004 - 2007
University of Wales, Bangor
2:1, Business Administration & Management -
1997 - 2004
Myton School
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