Experience

Shugert Marketing

• Spain
• Software Development
• 1 - 100 Employee

• Chief Technology Officer

  • Oct 2021 - 2 years 3 months

  Barcelona, Catalonia, Spain Start with a vision, continue with passion, and be driven by knowledge. Making products come to life with my teammates.

• Lead Data Scientist

  • Sep 2017 - Sep 2021

  Hermosillo, Sonora, Mexico • Developing machine learning / deep learning models for awesome products. • Performed customer segmentation for e-commerce visitors, leveraging analytics to improve marketing campaign targeting, resulting in a ​400% increase in traffic​ and over ​37% increase in sales​. • Developed a churn prediction model to help retain customers. • Developed a recommender system resulting in a ​+10% increase​ in sales for e-commerce clients. • ETL, feature engineering, and modeling data sources… Show more • Developing machine learning / deep learning models for awesome products. • Performed customer segmentation for e-commerce visitors, leveraging analytics to improve marketing campaign targeting, resulting in a ​400% increase in traffic​ and over ​37% increase in sales​. • Developed a churn prediction model to help retain customers. • Developed a recommender system resulting in a ​+10% increase​ in sales for e-commerce clients. • ETL, feature engineering, and modeling data sources to help address opportunities leveraging SQL and python libraries. • Used neural networks, logistic regression, random forest, k-means, and PCA algorithms to analyze and solve complex business problems Stack: Python, NLP, TensorFlow, Keras, Scikit-Learn, Numpy, Tableau, D3.js, NLTK



Saturdays.AI

• Spain
• E-Learning Providers
• 1 - 100 Employee

• City Lead | Data Scientist

  • Apr 2019 - 4 years 9 months

  Hermosillo Area, Mexico From building a lung nodules classifier, to a voice imitator or detecting adrift migrants in the mediterranean sea, with AI you are limitless! Our team is passionate about AI and Human progress, we firmly believe that combining communities with technology is the best way to catalyze change to make the world a better place. Saturdays.AI is a non-profit in a mission to empower diverse individuals to learn Artificial Intelligence in a collaborative and project-based way, beyond the… Show more From building a lung nodules classifier, to a voice imitator or detecting adrift migrants in the mediterranean sea, with AI you are limitless! Our team is passionate about AI and Human progress, we firmly believe that combining communities with technology is the best way to catalyze change to make the world a better place. Saturdays.AI is a non-profit in a mission to empower diverse individuals to learn Artificial Intelligence in a collaborative and project-based way, beyond the conventional education path Show less



Roomies.es

• Real Estate

• Co-Founder | Data Scientist

  • Sep 2016 - Dec 2020

  Barcelona Area, Spain • Development of recommender systems for Prop-Tech industry • Data analysis and feature engineering. • Data modeling using Machine Learning and Natural Language Processing.



3Blades

• United Kingdom
• Media Production

• Marketing Data Scientist | Consultant

  • Aug 2015 - Sep 2017

  Greater Atlanta Area • In charge of developing machine learning / deep learning algorithms for marketing use. • Lead customer acquisition through data-oriented research marketing campaigns. • Produced monthly KPI reports using data visualization tools Tableau and D3.js • Developed database objects, including tables, views, and materialized views using SQL. • Built library of models and reusable knowledge-base assets to produce consistent and streamlined business intelligence results. • In charge of… Show more • In charge of developing machine learning / deep learning algorithms for marketing use. • Lead customer acquisition through data-oriented research marketing campaigns. • Produced monthly KPI reports using data visualization tools Tableau and D3.js • Developed database objects, including tables, views, and materialized views using SQL. • Built library of models and reusable knowledge-base assets to produce consistent and streamlined business intelligence results. • In charge of Digital Marketing campaigns for the US and Latin American markets. Show less

• Marketing Manager | Ecommerce Development Manager | Product Manager

  • Nov 2012 - Aug 2015

  Mexico • Lead engineering team to launch over 100 e-commerce stores and SaaS systems. • Managed key programs to support product launches, promotions and other marketing and sales-driven efforts. • Create data-driven content strategies for customer’s web sites, dashboards for data visualization, online advertising, SEO/SEM, social media and email communications. • In charge of Latin America Google/Bing Paid Search (SEM) strategy for a variety of search marketing campaigns. • Increased… Show more • Lead engineering team to launch over 100 e-commerce stores and SaaS systems. • Managed key programs to support product launches, promotions and other marketing and sales-driven efforts. • Create data-driven content strategies for customer’s web sites, dashboards for data visualization, online advertising, SEO/SEM, social media and email communications. • In charge of Latin America Google/Bing Paid Search (SEM) strategy for a variety of search marketing campaigns. • Increased organic traffic (over 445%) for highly competitive keywords in Latin America. Show less



Abatta Marketing

• Mexico
• Advertising Services

• SEO Strategist | Internet Marketing Specialist

  • Feb 2010 - Oct 2012

  Mexico City Area, Mexico • Plan strategy and implementation for all search engine optimization, social media, and word of mouth marketing clients. • Managed technical efforts for creating feeds for products, videos and all forms of content. • In charge of creation and optimization for online Public Relations efforts for clients. • Researched market space for each client for competitors and realistic possibilities of gaining market share.



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• QA Engineer

  • Nov 2008 - Dec 2009

  • Lead 8D team for root cause analysis for defective parts in final assembly production line. • KANBAN supplier. In charge of a 16-people regional team. (QRO, DF, SON) • Head of the On-site modification engineering team for the CD4 launch which included the launch of Mercury Milan, Ford Fusion and Lincoln Zefhyr MKZ models. • Eliminated 95% of roots causes of recurrent defects and relocate the supplier company from being one of the top 5 with most failures to the top 5 in quality… Show more • Lead 8D team for root cause analysis for defective parts in final assembly production line. • KANBAN supplier. In charge of a 16-people regional team. (QRO, DF, SON) • Head of the On-site modification engineering team for the CD4 launch which included the launch of Mercury Milan, Ford Fusion and Lincoln Zefhyr MKZ models. • Eliminated 95% of roots causes of recurrent defects and relocate the supplier company from being one of the top 5 with most failures to the top 5 in quality (Grupo Antolin). Show less