Digital Marketing Manager

• Jul 2021 - Present

Senior Consultant

• Feb 2020 - Mar 2021

SEO Consultant

• Jul 2018 - Feb 2020

As an SEO Consultant at Distilled, I am responsible in helping established brands to grow their SEO performance.I specialised in anything SEO (On-page, Off-pace, Technical), together with exposure to other marketing channels such as Paid Search, Paid Social and Conversion Rate Optimisation As an SEO Consultant at Distilled, I am responsible in helping established brands to grow their SEO performance.I specialised in anything SEO (On-page, Off-pace, Technical), together with exposure to other marketing channels such as Paid Search, Paid Social and Conversion Rate Optimisation

Co-Owner & Strategist (on-going side project)

• Jan 2017 - Feb 2020

OBF is a blog that aims to help online consumers with their shopping research. With a strong focus on Black Friday, we provide buying guides, tips and suggestions for people that have no time to go through the hassle to find the best products.The website operates in Italy and is the following: offerteblackfriday.itI am the co-owner and work on the following aspects of the website:- lead content & social strategiest- lead off site SEO strategiest- lead creative & outreach strategiest- lead paid social strategiest

Senior Search Analyst - SEO & PPC

• Feb 2018 - Jul 2018

As a Senior Search Specialist, I work on both SEO and PPC channels for multi-million pound accounts.I specialise in SEO mainly, with solid background in Creative, Outreach and Off-Site SEO. These are my main duties:- Conducting top-quality keyword research & understanding how our client’s audiences search online- Auditing backlink profiles and providing actionable recommendations - Executing content gap and competitors analysis- Executing link management actions to lift Google's penalties - Executing technical audits to determine SEO obstacles from a technical point of view- SEO support for site migrations- Taking a client’s marketing and PR campaign plans, creating spin-off PR & SEO campaigns- Mobile audits & Page Speed audits for websites- Providing reports on SEO campaigns & in-depth analysis on broader marketing tasksI also specialise in PPC/SEO interplays and efficiencies with the aim of treating Search with a unique approach and finding the best way for both channels to work together.I also have the following skills, which I am currently working to improve:- Medium knowledge of Adwords and PPC, run across multi-million pound accounts- Medium knowledge of Facebook advertising- Medium knowledge of Analytics Platforms such as Google and Adobe Analytics

Technical SEO Analyst

• Dec 2016 - Feb 2018

I specialised in SEO, both on and off site.These were my main duties:- Executing technical audits to determine SEO obstacles from a technical point of view- SEO support for site migrations- Hreflang recommendations- Mobile and Pagespeed audits- Providing reports on SEO campaigns & in-depth analysis on broader marketing tasks- Auditing backlink profiles and providing actionable recommendations - Executing content gap and competitors analysis- Executing link management actions to lift Google's penalties - Conducting top-quality keyword research & understanding how our client’s audiences search online

Off-site SEO & Outreach Executive

• Mar 2014 - Dec 2016

iCrossing is a digital marketing agency with a strong heritage in search that unleashing brands' potential. iCrossing designs and builds search, social and creative digital strategies for some of the world’s biggest brands, including The Coca-Cola Company, LEGO, LG Electronics, Barclays and Heathrow.I specialised in Creative campaigns, Campaign amplification, Off-site SEO & Link building, Content & Keyword Research & Backlink audits.These were my main duties:- Taking a client’s marketing and PR campaign plans, creating spin-off PR & SEO campaigns- Executing outreach strategies by working with online influencers, magazines and journalists- Planning creative online marketing campaigns to satisfy digital objectives- Conducting top-quality keyword research - Auditing backlink profiles and providing actionable recommendations - Executing content gap and competitors analysis- Executing link management actions to lift Google's penalties

Marketing Consultant, Imperial College

• Jun 2013 - Jul 2013

Marketing Consulting Project via Imperial College.Dana's brand GWB is global leader in the production of driveshafts for industrial applications.My group and I were given the following tasks:- Conducted primary and secondary research within driveshafts industry in the European and Chinese markets- Competitor analysis for the European and Chinese markets- Analysed the potential for a new Brand Extension Marketing Consulting Project via Imperial College.Dana's brand GWB is global leader in the production of driveshafts for industrial applications.My group and I were given the following tasks:- Conducted primary and secondary research within driveshafts industry in the European and Chinese markets- Competitor analysis for the European and Chinese markets- Analysed the potential for a new Brand Extension

Internship - Marketing & PR

• Jun 2012 - Sep 2012

Click Utility On Earth collects professional experts in the following fields:Mobility and Local Public Services; Energy and Environment; Managerial Training; Marketing and Public RelationKey Roles:- Organisation and promotion of the fair trade AIRET (Air Excellence Technology), centred on the theme of sustainable mobility in the Aeronautical sector, with an attendance of more than 1000 people.- Responsible for promoting the event via digital channels.- Provided customer service at the fair, especially for the non-Italian speakers.

Internship - Marketing & Sales

• Aug 2011 - Oct 2011

Gruppo CBS Spa - World leader in the production and sale of majolica tiling, located in Sassuolo (the renewed Tile Valley)Key Roles:- Developed a new product line in order to target an emerging market segment (families with children).- Collaborated in the CBS's participation at the trade fair CERSAIE (International Exhibition of Ceramic Tile and Bathroom Furnishings), the main European fair of the tiles market, provided with a strong international profile with an attendance of more than 100,000, including 32% international visitors.- Planned the company's involvement in the exhibition, disposition of materials, transport and customisation of the stall. Provided customer service at the fair, serving clientele promptly and professionally.