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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Head of Brand Marketing & Communications
      • Mar 2023 - Present

    • Senior Director of Brand Communications
      • Jul 2020 - Mar 2023

    • Director of Corporate Marketing
      • Jun 2019 - Mar 2023

      Lead planning, strategy, and execution for corporate marketing and communications at Opendorse, the sports technology company that maximizes endorsement value for athletes.My role includes brand positioning and governance, PR and media relations, content marketing, and core website content creation.

    • Marketing Director
      • Aug 2017 - Jul 2020

      opendorse helps athletes share content on social. More than 8,500 athletes around the world use opendorse to receive content from partners and publish to their social channels with one click. Leading sports organizations like the PGA TOUR, NFLPA, MLBPA, LPGA, dozens of professional and collegiate sports teams, and hundreds of brands use the platform to send video highlights, photos, GIFs, and more to athletes.The publishing process is lightweight. Once registered, athletes receive a text message when their team, league, or brand partner has content for them to share on social media. The athlete simply reviews the content and hits 'approve’ — opendorse does the rest. Founded in 2012 by two former Nebraska football players, opendorse has become the world's leading athlete marketing platform.

    • Marketing Coordinator
      • May 2015 - Aug 2017

      opendorse allows publishers, rights holders, and advertisers to deliver original, curated, and sponsored content through the social media channels of athletes. • Inbound and content marketing strategy development and implementation• Create, distribute, and measure digital content• Integrate marketing automation management through Hubspot• Project management: updates to website and marketing assets

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Aug 2012 - May 2015

      • Work with clients to plan and develop integrated digital marketing strategies • Assist sales team with creation and strategy development for new business proposals • Serve as direct client contact and communicate their needs with content and creative teams • Assist in ideation and creation of longform content development • Work with clients to plan and develop social media strategy • Oversee project management and communicate progress to clients • Conduct a final edit and approval of all content before publishing • Present opportunities for promotions, additional services, and platform expansions to clients • Implement digital campaigns and promotions • Oversee ad trends and success • Monitor analytic data and create monthly, six-month, and annual reports for all clients • Communicate feedback and client information to Managing Director and Creative Director

    • Experiential Marketing Intern
      • Sep 2012 - Feb 2013
    • United States
    • Non-profit Organizations
    • 300 - 400 Employee
    • Recruitment Chairman
      • Apr 2011 - Dec 2011

Education

  • University of Nebraska-Lincoln
    2009 - 2013

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