Experience

Starkford Limited

• Hong Kong
• International Trade and Development
• 1 - 100 Employee

• Ecommerce Manager

  • Jul 2023 - Present

  (eCommerce Business - Fashion and Beauty, Stylevana)

• Assistant eCommerce Manager

  • Aug 2021 - Jun 2023

  (eCommerce Business - Fashion and Beauty)- Managing Affiliate & email Marketing Team to implement various marketing campaigns- Monitoring team performance and providing suggestions to enhance overall sales performance- Conducting research and identifying opportunities on multiple marketing channels- Preparing comprehensive promotion plans for websites to achieve business objectives- Liaising with third parties internationally including suppliers, affiliate platforms and publishers to optimize marketing activities- Working with Merchandising Team, Sales and Marketing team to execute sales & marketing strategies- Monitoring and reviewing website promotion performance to make sure marketing strategies are aligned with company’s goal- Working with tech team to support UX/UI and SEO related development Show less

• Senior Online Business Executive

  • Jan 2020 - Jul 2021

  (Consumer electronics, website)- Sales forecasting on multiple brands and regions- Seasonal planning and website optimization- Managing CRM programs- Reporting on different aspects including promotions and product performance, marketing channel performance, and customer demographic etc.- Designing tools with tech team to enhance team performance and efficiency- New product researching based on sales data and news from various countries/brands- Guiding junior colleagues and sharing marketing insights Show less

• Online Business Executive

  • Aug 2017 - Jan 2020

  (Consumer electronics, website)- Striving sales on websites using Magento/CS Cart platform- Developing and optimizing SEM campaigns on the following channels: Google AdWords, Bing Ads, FB Business Manager etc.- Analyzing website data such as sessions, conversion rate, bounce rate and improving website SEO performance- Maintaining close relationship and creating marketing campaigns with affiliates and publishers- Handling presales and after-sales issues- Product listing, pricing, product forecasting- Based on various marketing strategies, performing A/B testing on adwords campaigns, eDM, social media, website banner placement etc. Show less



Boxful

• Hong Kong
• Consumer Services
• 1 - 100 Employee

• Marketing Associate

  • Oct 2015 - Jun 2017

  (Storage service) - Conducting desktop research and analyzing market situation - Monitoring competitors’ actions and strategies - Liaising with Business Partners and implementing the collaborations e.g. DBS credit card, Storage Select - Creating Marketing Campaigns Main project: MTR in-train campaign, Taxi Ad, 100Most online video - Managing Online and Offline promotional channels, including Google Adwords, Facebook, Youtube and offline media - Participating in online marketing including SEM and SEO Show less



Bank of China (Hong Kong)

• Banking
• 700 & Above Employee

• Bank Teller

  • Aug 2014 - Jan 2015

  (Banking)- Taking part in daily operational activities of a counter, handling deposit, withdrawal, remittance and currency exchange- Attending meetings and seminars- Assisting the adjacent branch

• Personal Banking Management Trainee

  • Jun 2014 - Aug 2014

  - Taking part in daily operational activities of a counter, handling deposit, withdrawal, remittance and currency exchange as a Teller- Matching the cheques amount in the system with my own calculations; scanning the cheques for record; sending the cheques out to the clearing centre as a Back Office Executive