Experience

Leo Burnett UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Producer

  • May 2022 - Present

  Integrated Producer delivering campaigns for Google, TUI, Premier Inn + Victorian Plumbing Integrated Producer delivering campaigns for Google, TUI, Premier Inn + Victorian Plumbing



Freelance

• London, England, United Kingdom

• Freelance Producer

  • Aug 2021 - Dec 2022

  Freelance Producer working across a number of global publishers, agencies and brands to produce Branded Content, Commercials, Documentaries music videos. Crafting and delivering campaigns across video, social, stills, print and digital. - Produced and delivered all digital content for British GQ Man of the Year, including bespoke interview / doco formats with Beeple (digital NFT artist) in San Francisco, Arlo Parks, Ed Sheeran, Gareth Southgate and the UK Paralympic team. - Ideated and produced a campaign for GQ to promote the RealTone features of the Google Pixel phone. Working with publisher, agency, brand and photographer Adama Jalloh to create a 6 page advertorial spread in British GQ promoting diversity in the UK - Commissioned to produce a short promotional content piece by Sony Germany to promote the launch of the new series of Bridgerton. Show less



Global

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Head of Commercial Video

  • Feb 2018 - Jun 2020

  Leading an in house team of Producers, Production and Post Production bolstered by freelancers to create brand led content for Global’s digital channels - producing content across Heart, Capital, Capital Xtra, Radio X, Smooth and Classic - for diverse brands such as Virgin Money, Vodafone, Argos, Tesco, Barclays to creatively deliver on B2C market KPI's and consumer targets. Working with Sales, broadcast and creative teams to drive digital led sales by crafting 360 campaigns across radio, social, video and Outdoor. Managing a large scale of freelancers and external talent to produce award winning and engaging content. I develop senior stakeholder relationships across marketing, content and sales to ensure we are supporting the business and driving forwards our ability to communicate effectively with an ever growing digital audience. Show less



Banijay UK

• United Kingdom
• Media Production
• 100 - 200 Employee

• Executive Producer - Social Media

  • Jul 2017 - Feb 2018

  Working across all Banijay's UK production companies - RDF, Fizz, Bwark and Comedy Unit - and with all the major broadcasters to deliver strategic, content led social marketing campaigns for all their productions. Working across all Banijay's UK production companies - RDF, Fizz, Bwark and Comedy Unit - and with all the major broadcasters to deliver strategic, content led social marketing campaigns for all their productions.



Southern Cross Austereo

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Head of Digital Video

  • Jan 2015 - Oct 2016

  Working with a national team of Content Producers to drive creativity and innovation by crafting video content that engages and amplifies conversation with audiences from traditional media, into digital and social platforms. - Developing integrated content and communication strategies that feed across all digital marketing channels, influencing a broad but engaged community. - Leading a national team of account managers, creative and sales staff to explore client briefs to produce bespoke, targeted video campaigns. - Providing leadership and development to a national team of Producers. Managing a large scale of production schedules, budgets and staff to ensure all campaigns are delivered within budget, and to the highest possible standard. Southern Cross Austereo is Australia’s largest traditional media network, with a combined reach of over 8 million, but also its most engaged digitally, with over 9.3 million Facebook fans, 131k Youtube Subscribers, 2.2 million twitter followers, and 301k average daily unique browsers on their owned and operated sites. Show less



LoveLive

• United Kingdom
• Musicians
• 1 - 100 Employee

• Executive Producer

  • 2011 - Aug 2014

  Executive Producer for music content agency Lovelive, ensuring that all campaigns maintained a creative aesthetic and a high quality of output from pitching, through inception and delivery, as well as working within designated budgets to maintain profit lines. - Leading a team of Producers, Directors and Editors – both internal and externally hired - working across a number of formats, from TV documentaries, Music Promos, TVC’s bespoke creative concepts to full gig films. - Project highlights include Producing Rihanna 777 tour documentary, music videos for McFly, Sub Focus and Chvrches, tour docs for Lady Gaga, Robert Plant, and live streams for Nick Cave, Florence and the machine and Madonna. Show less



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Account Manager and Content Producer for Universal Music Group

  • Sep 2013 - Mar 2014

  Working predominantly across Virgin-EMI, Island, and Universal Records, heading product meetings and advising the labels on how Lovelive could assist in their artists’ digital video campaigns. Working closely with Product Managers, it was my place to come up with and execute creative solutions to best use their digital marketing budget for social, online and TV. Working predominantly across Virgin-EMI, Island, and Universal Records, heading product meetings and advising the labels on how Lovelive could assist in their artists’ digital video campaigns. Working closely with Product Managers, it was my place to come up with and execute creative solutions to best use their digital marketing budget for social, online and TV.



McFly Super City

• London, United Kingdom

• Project Manager and Senior Digital Producer

  • Oct 2009 - May 2011

  Pioneering a D2C business model which offered fans the opportunity to interact directly with their favourite band. Operating on a basic annual subscription model, the site included a free download of the band’s latest album, exclusive access to demos, weekly webchats - including a live streamed acoustic performance from the London Eye - and an ambitious turnover of free daily video content. As project manager and digital producer I ensured the tone and output of the site was on brand, and that the business model was profitable. Throughout my tender I went on tour with the band with a small production team, churning out new content daily, managing their website, as well as working closely with their label ensuring that interaction online developed into ticket and album sales by working closely with their label and management. Show less