Experience

Hexagon Analytics & Strategy

• United States
• Advertising Services
• 1 - 100 Employee

• Principal, Analytics

  • Jan 2016 - Present

• Founder, Director of Analytics

  • Jan 2016 - Present



OMD USA

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director, Marketing Sciences

  • Sep 2015 - Jan 2016

• Supervisor, Performance Analytics

  • Jul 2014 - Aug 2015

• Senior Analyst, Performance Analytics

  • Feb 2014 - Jun 2014



The Brookings Institution

• United States
• Think Tanks
• 500 - 600 Employee

• Senior Digital Analyst

  • May 2013 - Feb 2014

  • Activate a testing, optimization, and passive personalization program leveraging multiple technologies including Sitecore DMS and Adobe Target • Collaborate with other capability teams as analytics lead to inform strategy• Negotiation of contracts and management of external vendors • Own analytics strategy, measurement and testing plans for the institution• Manage the analytics department within Central Communications • Lead workshops and presentations for senior level management on topics ranging from KPI selection to search engine optimization Show less

• Online Analytics Specialist

  • Jun 2012 - May 2013

  • Provided revamped weekly and monthly reports to senior level management to drive data-driven decision making• Applied various statistical techniques to visualize and analyze information from multiple data sources including Site Catalyst, Google Analytics, Adwords, Sprout Social, Sitecore DMS and Hubspot.• Created and executed SEO strategy for the institution, that increased year-over-year search traffic by 40%• Managed external vendors to ensure accurate data collection aligned with business objectives• Conducted trainings and revamped reporting to evangelize analytics across the organization• Mentor and manage junior analytics staff, offering guidance on methodology, storytelling with data, and presenting to internal and external stakeholders Show less



Tezini

• Washington, DC

• Partner/Project Manager

  • Aug 2011 - Jun 2012

  • Created detailed proposals for website development, SEO management, e-marketing, and all-inclusive blogging services • Acted as a liaison between client and web development team • Responsible for generation of new revenue and renewal of existing contracts • Generated and edited copy for client websites • Conducted weekly and monthly tracking and reporting of user behavior on client sites • Created detailed proposals for website development, SEO management, e-marketing, and all-inclusive blogging services • Acted as a liaison between client and web development team • Responsible for generation of new revenue and renewal of existing contracts • Generated and edited copy for client websites • Conducted weekly and monthly tracking and reporting of user behavior on client sites



National Journal

• United States
• Research Services
• 100 - 200 Employee

• Account Executive

  • Apr 2010 - Jul 2011

  • Responsible for generating new business via prospecting in a consultative sales environment• Perform content research to develop expertise in all major facets of public policy• Conduct needs analysis to guide prospective clients through customized website demonstrations• Generated $183,000 through development of new accounts

• Junior Account Executive

  • May 2009 - Apr 2010

  • Managed client retention of > $6 million per year across 2,400 subscriber accounts• Raised renewal rates from previous year, by an average of 3-5%, raising revenue by $350,000• Teamed with the marketing department to create strategically effective renewal campaigns, and fielded call and email response to marketing campaigns• Collaborated with one other team member to reach renewal goals consistently, exceeding revenue projections

• Client Services Assistant

  • Apr 2008 - Apr 2009

  • Responsible for customer service to all National Journal subscribers; duties included answering customer queries, problem solving, handling billing requests and providing detailed information on new and existing products• Guided subscribers through a complete website re-launch• Provided support to the sales team, ensuring all sales and service objectives were met