Experience

Goalkeeper.com

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Director of Narrative

  • Mar 2022 - Present

  As part of a role restructure, I took on broader leadership position across our portfolio: strategising and leading the execution of an organic omnichannel media strategy to shape our voice alongside our great team to support diverse commercial efforts in the goalkeeping market.

• Editor

  • Oct 2021 - Apr 2022

  As part of the founding team of Goalkeeper.com and its associate brands, I am leading on the editorial side of an exciting new global venture in the goalkeeping market, working with high profile goalkeeper brands and individuals in the sector to create an industry leading platform for every goalkeeper, everywhere, always. Day to day, I guide our talented creatives in portraying our voice in line with our narrative direction, devise and manage workflows, and lead content outreach to a global network of profess goalkeepers, coaches, and executives. Liaising closely with the COO and CEO to shape our creative and commercial strategies, I collaborate diligently across branding, social media strategy and product marketing, educational efforts, wider content production and new staff onboarding to help forge the identity and foundations of our exciting new venture. At the core of this has been a strong desire to perpetually develop professionally and personally alongside our brilliant team.



JAX Branding

• United Kingdom
• Design Services

• Copywriter

  • Oct 2020 - Sep 2022

  Working closely alongside JAX Branding in delivering SEO optimised written content, website copy and brand messaging work, and general content strategy direction primarily for businesses with connections to the football industry. Working closely alongside JAX Branding in delivering SEO optimised written content, website copy and brand messaging work, and general content strategy direction primarily for businesses with connections to the football industry.



The Goalkeeping Blog

• England, United Kingdom

• Founder

  • Feb 2019 - Jun 2022

  Founded in 2019, The Goalkeeping Blog has grown into a reputable editorial outlet in the goalkeeping (football) niche. With bi-monthly publications offering opinion, analysis, exclusive interviews, and collaborations on all things goalkeeping, the blog - both online and on social media - has gained a sizeable audience that includes professional goalkeepers, Premier League, EFL, International and European goalkeeping coaches, and, above all, a critically engaged community of goalkeeping enthusiasts worldwide that drive topical debate on football's most misunderstood position. Acquired in 2022 by Goalkeeper.com



Freelance

• Freelance Writer

  • Apr 2020 - Oct 2021

  Freelance copywriter, content writer (credited and ghost-written) and editor with publications across various editorial outlets and branding agencies. I have experience working closely with branding agencies across Europe on ongoing content marketing campaigns, corporate copywriting projects, and strategic direction. Clients have included those in: - Sports (primarily football) - UX Design - Eco-Products - Career & Leadership Coaching - Fitness and Nutrition - YouTube and Social Content Creation - General Current Affairs



Prost Soccer

• United States
• Spectator Sports
• 1 - 100 Employee

• Accredited Football Journalist (Premier League & EFL)

  • Jan 2021 - Aug 2021

  A fantastic experience as a Premier League and EFL accredited press writer for UK-based sports website Prost International. I primarily covered matches as a print journalist across the EFL League One and EFL Championship, gaining experience in live match coverage on social media, refining my interview skills by interviewing managers of EFL clubs at press conferences, and making connections within the print and broadcast football journalism realms. A fantastic experience as a Premier League and EFL accredited press writer for UK-based sports website Prost International. I primarily covered matches as a print journalist across the EFL League One and EFL Championship, gaining experience in live match coverage on social media, refining my interview skills by interviewing managers of EFL clubs at press conferences, and making connections within the print and broadcast football journalism realms.