Samuel Bergström

Head of Design at tretton37
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Contact Information
us****@****om
(386) 825-5501
Location
Eslöv, Skåne County, Sweden, SE
Languages
  • English Native or bilingual proficiency
  • Swedish Professional working proficiency
  • Hebrew Native or bilingual proficiency

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5.0

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Victoria Rönning

Sam is a very widely knowledgeable and competent UX designer, with a genuine focus and passion for user value. His long running experience with UX research helped the UX department elevate the current setup and execution, generating valuable insights that had a significant impact on the upcoming prioritised initiatives within the company. Besides his design chops Sam always brought a generous dose of humor and personality to work, which I really appreciated.

Lukas de Ridder

Sam is a person you reach out to to solve complex problems, whether organisational, usability, technical or otherwise. Sam has a unique breadth of skill that has played an instrumental role in guiding customers on how to find the right questions to ask, and with practical approaches to solving them. Sam is a front-runner advocate for accessibility and ethical design, and for leading in creating a culture, team and organisation that is balanced and growing. It was a pleasure working alongside you, and learning from you, Sam.

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Credentials

  • Usable Design Systems
    Smashing Conferences
    Apr, 2021
    - Nov, 2024
  • UXC, Spec. UX Management and UX Research
    Nielsen Norman Group
    Oct, 2019
    - Nov, 2024

Experience

    • Sweden
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Head of Design
      • Apr 2022 - Present

      Establishing design as a discipline in 1337. I am working across the board both internally and externally to make 1337 the best workplace for designers. It starts with recruiting the right consultants, cultivating a culture of collaboration, and collaborating with competence group leads to enable knowledge development to ensure retention. I am also working with marketing to raise awareness that 1337 does design. Collaborate with Consultant managers to better match assignments based on… Show more Establishing design as a discipline in 1337. I am working across the board both internally and externally to make 1337 the best workplace for designers. It starts with recruiting the right consultants, cultivating a culture of collaboration, and collaborating with competence group leads to enable knowledge development to ensure retention. I am also working with marketing to raise awareness that 1337 does design. Collaborate with Consultant managers to better match assignments based on skills, industry knowledge, and interest. Work strategically with business developers and pres-sales to open new opportunities. And continuously develop our value proposition in relation to the market, our competitors, and our vision.

    • Lead Consultant
      • Apr 2021 - Present

      As a Lead Consultant, I hold the responsibility of maximizing the value for our clients. I strive to enable teams and individuals, increase our performance, and aim to serve as a humble and inspirational advisor towards our clients. I facilitate change and play an active part in helping to evolve digital organizations. I am often the first point of contact for all things related to our client engagement on site. I work in close collaboration with 13|37’s Business Developers to bridge the… Show more As a Lead Consultant, I hold the responsibility of maximizing the value for our clients. I strive to enable teams and individuals, increase our performance, and aim to serve as a humble and inspirational advisor towards our clients. I facilitate change and play an active part in helping to evolve digital organizations. I am often the first point of contact for all things related to our client engagement on site. I work in close collaboration with 13|37’s Business Developers to bridge the gap between business demands and digital potential.

    • Lead UX designer
      • Jan 2020 - May 2022

    • Senior UX Designer
      • Apr 2018 - Jan 2020

      Part of the company's Project Delivery team. In this role, I am assigned to various client projects alone or as part of a talented team of designers converting visions into reality. The Project Delivery team is an in-house group assisting clients in delivering value. We conduct user research, interviews, and competitor analysis. Create flows, wireframes, prototypes, and high-fidelity mockups. I conduct usability tests and facilitate various UX workshops to ensure that we only build the right… Show more Part of the company's Project Delivery team. In this role, I am assigned to various client projects alone or as part of a talented team of designers converting visions into reality. The Project Delivery team is an in-house group assisting clients in delivering value. We conduct user research, interviews, and competitor analysis. Create flows, wireframes, prototypes, and high-fidelity mockups. I conduct usability tests and facilitate various UX workshops to ensure that we only build the right products that address real users' problems.

    • Sweden
    • Technology, Information and Internet
    • 100 - 200 Employee
    • UX Consultant
      • Feb 2021 - May 2022

    • Sweden
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • UX Consultant / Mentor (Assignment)
      • Jan 2021 - Feb 2021

    • Japan
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • UX Lead (Assignment)
      • Dec 2020 - Jan 2021

    • Sweden
    • Health, Wellness & Fitness
    • 300 - 400 Employee
    • User Experience Designer (Assignment)
      • Sep 2020 - Oct 2020

    • Sweden
    • Hospitals and Health Care
    • 700 & Above Employee
    • User Experience Lead (Assignment)
      • Jun 2018 - Aug 2020

      During my assignments with Diaverum, I was in leading the design of different digital products. I started by improving the care system and dashboard used by Diaverum’s staff allowing them to provide better care for the patients by improving their experience. I designed a self-service check-in/check-out system for patients with a focus on the needs of this specific target group. On top of that, I was leading the design team responsible for the creation of a patient companion app and provided… Show more During my assignments with Diaverum, I was in leading the design of different digital products. I started by improving the care system and dashboard used by Diaverum’s staff allowing them to provide better care for the patients by improving their experience. I designed a self-service check-in/check-out system for patients with a focus on the needs of this specific target group. On top of that, I was leading the design team responsible for the creation of a patient companion app and provided support during the implementation of these products. Some of the tools I used: Surveys, Interviews, Field studies, competitor analysis, flow diagrams, mockups, prototypes, workshops, and usability tests Example Result from Patient self-service: Over 20 participants (all elderlies, some first-time users) while maintaining a 100% success rate. Avg. time to completion under one minute. Show less During my assignments with Diaverum, I was in leading the design of different digital products. I started by improving the care system and dashboard used by Diaverum’s staff allowing them to provide better care for the patients by improving their experience. I designed a self-service check-in/check-out system for patients with a focus on the needs of this specific target group. On top of that, I was leading the design team responsible for the creation of a patient companion app and provided… Show more During my assignments with Diaverum, I was in leading the design of different digital products. I started by improving the care system and dashboard used by Diaverum’s staff allowing them to provide better care for the patients by improving their experience. I designed a self-service check-in/check-out system for patients with a focus on the needs of this specific target group. On top of that, I was leading the design team responsible for the creation of a patient companion app and provided support during the implementation of these products. Some of the tools I used: Surveys, Interviews, Field studies, competitor analysis, flow diagrams, mockups, prototypes, workshops, and usability tests Example Result from Patient self-service: Over 20 participants (all elderlies, some first-time users) while maintaining a 100% success rate. Avg. time to completion under one minute. Show less

    • Sweden
    • Financial Services
    • 700 & Above Employee
    • Senior User Experience Designer (Assignment)
      • Mar 2020 - Jul 2020

      During this assignment, I helped the client transition their courier app (used daily by their couriers and technicians) from Windows mobile to Android. This included a redesign based on material design, a design system, and ongoing assistance throughout the development During this assignment, I helped the client transition their courier app (used daily by their couriers and technicians) from Windows mobile to Android. This included a redesign based on material design, a design system, and ongoing assistance throughout the development

    • Sweden
    • Medical Device
    • 1 - 100 Employee
    • User Experience Designer (Assignment)
      • Oct 2019 - Apr 2020

    • Sweden
    • Financial Services
    • 1 - 100 Employee
    • Head Of User Experience (Assignment)
      • Aug 2019 - Mar 2020

      During my assignment with Euro Finans I was mainly focusing on redesigning their client portal and exploring new potential business areas using a user-centered approach. I helped establish design guidelines, and a design system and contributed to designing their public website. Some of the tools I used: competitor analysis, concepts, flow diagrams, mockups, prototypes, workshops, usability tests, A/B tests Example result redesign vs existing: 11% decrease in time to completion on… Show more During my assignment with Euro Finans I was mainly focusing on redesigning their client portal and exploring new potential business areas using a user-centered approach. I helped establish design guidelines, and a design system and contributed to designing their public website. Some of the tools I used: competitor analysis, concepts, flow diagrams, mockups, prototypes, workshops, usability tests, A/B tests Example result redesign vs existing: 11% decrease in time to completion on key user flow. 18% increase in the overall impression. Show less During my assignment with Euro Finans I was mainly focusing on redesigning their client portal and exploring new potential business areas using a user-centered approach. I helped establish design guidelines, and a design system and contributed to designing their public website. Some of the tools I used: competitor analysis, concepts, flow diagrams, mockups, prototypes, workshops, usability tests, A/B tests Example result redesign vs existing: 11% decrease in time to completion on… Show more During my assignment with Euro Finans I was mainly focusing on redesigning their client portal and exploring new potential business areas using a user-centered approach. I helped establish design guidelines, and a design system and contributed to designing their public website. Some of the tools I used: competitor analysis, concepts, flow diagrams, mockups, prototypes, workshops, usability tests, A/B tests Example result redesign vs existing: 11% decrease in time to completion on key user flow. 18% increase in the overall impression. Show less

    • Sweden
    • Software Development
    • 100 - 200 Employee
    • Senior User Experience Designer (Assignment)
      • Aug 2019 - Oct 2019

      During my assignment with NoWaste - e-drop, I was responsible for redesigning a companion app for their main product. I helped the client define success goals and scope for MVP, established a design strategy, mapped key-flows, redesigned the app itself and evaluated the results. Some of the tools I used: survey, competitor analysis, flow diagrams, mockups, prototypes, workshops, and usability tests. Example result before and after redesign comparison: The success rate in… Show more During my assignment with NoWaste - e-drop, I was responsible for redesigning a companion app for their main product. I helped the client define success goals and scope for MVP, established a design strategy, mapped key-flows, redesigned the app itself and evaluated the results. Some of the tools I used: survey, competitor analysis, flow diagrams, mockups, prototypes, workshops, and usability tests. Example result before and after redesign comparison: The success rate in monitored activities has almost doubled and avg. time to completion was reduced from 80 seconds to 32 seconds. Show less During my assignment with NoWaste - e-drop, I was responsible for redesigning a companion app for their main product. I helped the client define success goals and scope for MVP, established a design strategy, mapped key-flows, redesigned the app itself and evaluated the results. Some of the tools I used: survey, competitor analysis, flow diagrams, mockups, prototypes, workshops, and usability tests. Example result before and after redesign comparison: The success rate in… Show more During my assignment with NoWaste - e-drop, I was responsible for redesigning a companion app for their main product. I helped the client define success goals and scope for MVP, established a design strategy, mapped key-flows, redesigned the app itself and evaluated the results. Some of the tools I used: survey, competitor analysis, flow diagrams, mockups, prototypes, workshops, and usability tests. Example result before and after redesign comparison: The success rate in monitored activities has almost doubled and avg. time to completion was reduced from 80 seconds to 32 seconds. Show less

    • Sweden
    • Services for Renewable Energy
    • 1 - 100 Employee
    • Senior UX/UI designer & Lead UX designer (Assignment)
      • May 2018 - Apr 2019

      During my assignment with Modity, I was assisting the team in implementing ongoing improvements to the internal system used by Modity’s staff and helped shape their new client portal. The work included leading other designers, working in close collaboration with the product owner and the development team. Some of the tools I used: Interviews, competitor analysis, flow diagrams, mockups, prototypes workshops, user story mapping, and heuristic evaluation. During my assignment with Modity, I was assisting the team in implementing ongoing improvements to the internal system used by Modity’s staff and helped shape their new client portal. The work included leading other designers, working in close collaboration with the product owner and the development team. Some of the tools I used: Interviews, competitor analysis, flow diagrams, mockups, prototypes workshops, user story mapping, and heuristic evaluation.

    • Sweden
    • Software Development
    • 1 - 100 Employee
    • UX Developer
      • Sep 2017 - Apr 2018

      In this role, I was working for a company focused on data visualization for clinical studies. During this role, I was creating intuitive interfaces intended for identifying patterns in large scale clinical data. During this time I created a design system to align the different product's under the same UI pattern and even joined the development team during the implementation. In this role, I was working for a company focused on data visualization for clinical studies. During this role, I was creating intuitive interfaces intended for identifying patterns in large scale clinical data. During this time I created a design system to align the different product's under the same UI pattern and even joined the development team during the implementation.

    • Sweden
    • Information Technology & Services
    • 1 - 100 Employee
    • UX Designer
      • May 2016 - Sep 2017

    • Sweden
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Frontend Developer UI (Assignment)
      • May 2016 - Sep 2017

      Working as part of the product team, I was developing the UI components and screens used while converting one of the largest B2B webshops (multi-culture & multi-language) into responsive, mobile-first design. In this role, I was collaborating with designers, developers, project managers, and other stakeholders in order to ensure code quality and cross-browser compatibility. Working as part of the product team, I was developing the UI components and screens used while converting one of the largest B2B webshops (multi-culture & multi-language) into responsive, mobile-first design. In this role, I was collaborating with designers, developers, project managers, and other stakeholders in order to ensure code quality and cross-browser compatibility.

    • Denmark
    • Financial Services
    • 1 - 100 Employee
    • Head of UX
      • 2015 - May 2016

    • Denmark
    • Financial Services
    • 1 - 100 Employee
    • Product Manager, Web
      • Jan 2011 - May 2016

      As a Web Product Manager, I had responsibility for the company’s full scope of web-solutions. From visualizing functionalities and defining requirements, through leading the frontend development and collaborating with other developers, to finally ensuring client demands have been met. I was leading the product development and was the de-facto lead frontend for all online activities. During this time, I played a key role in the consolidation of the company’s existing web solutions into a… Show more As a Web Product Manager, I had responsibility for the company’s full scope of web-solutions. From visualizing functionalities and defining requirements, through leading the frontend development and collaborating with other developers, to finally ensuring client demands have been met. I was leading the product development and was the de-facto lead frontend for all online activities. During this time, I played a key role in the consolidation of the company’s existing web solutions into a streamlined components based system.

    • UI/ UX Designer
      • Oct 2007 - Jan 2011

      As a UI/UX Designer, I had the responsibility for the UI/UX design and its implementation in FundConnects’ line of products. In this role, I was creating wireframes, mockups, prototypes and validated the deliverables. I created design guidelines and laid the foundation for the company’s corporate identity itself.

    • Client Relationship
      • 2009 - 2011

      At this role, I was responsible for client relationships across Europe, servicing new and existing clients, acquiring new client leads, defining their needs and ensuring deliverables.

    • System Administrator
      • Feb 2004 - Apr 2005

      At this role, I had the responsibility over the definition, negotiation, and acquisition of all the IT needs for the organization. On top of that I provided service and maintenance to the existing organizational IT infrastructure. At this role, I had the responsibility over the definition, negotiation, and acquisition of all the IT needs for the organization. On top of that I provided service and maintenance to the existing organizational IT infrastructure.

Education

  • Aalborg Universitet / Aalborg University
    Bachelor of Science (BSc), IT & Communication
    2012 - 2015
  • The College of Management Academic Studies
    Associate's degree, Graphic Design
    2005 - 2007

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