Senior Analyst, SEM

• Apr 2023 - Present

Analyst, SEM & Emerging Media

• Apr 2021 - May 2023

• Manage $2MM+ in paid search, display, and video campaigns for industry leading pharmaceutical clients using both patient targeting and 1:1 HCP targeting.• Handle all facets of paid search campaigns including budget pacing, trafficking, troubleshooting, and ongoing campaign management such as optimizations and A/B tests according to dynamic landscapes and client needs.• Expertise with planning and execution within a multitude of platforms including Google Ads and YouTube, Microsoft Ads, Search Ads 360, Google Analytics, and Adobe Omniture.• Experience in self-service programmatic media buying through DSP's including The Trade Desk, Lasso, and Proclivity.• Train and mentor personnel of all levels.• Utilize data to inform and optimize campaign performance according to KPIs while providing actionable insights.• Create and present client deliverables including performance reports, insights, analysis, and presentations.• Act as agency point of contact while collaborating with external stakeholders such as clients, suppliers, and third-party agencies.• Manage and execute cross-team projects within a complex agency ecosystem.• Conduct thorough QA processes for assets that are subject to rigorous external review prior to FDA approval. Show less

Associate Analyst, SEM & Emerging Media

• Nov 2019 - Apr 2021

Marketing Strategist

• May 2018 - Nov 2019

• Manage social media content for independent digital music label, event production, and artist management company • Collaborate with a team to curate digital content on Facebook, Instagram, Twitter, and Reddit • Launch paid ad campaigns to promote exclusive content, releases, and events • Develop and execute strategies to increase exposure; build and manage brand recognition • Manage social media content for independent digital music label, event production, and artist management company • Collaborate with a team to curate digital content on Facebook, Instagram, Twitter, and Reddit • Launch paid ad campaigns to promote exclusive content, releases, and events • Develop and execute strategies to increase exposure; build and manage brand recognition

Store Leader

• Nov 2016 - Nov 2019

• Support head chef/general manager in all areas of business including supervision of operations, managerial consulting, and administration activities such as personnel management, inventory management, and ordering • Continual revision and optimization of procedures in a dynamic, fast-paced environment • Training and development of new staff in all positions • Creation of recipes for revolving menu • Provide customer service for restaurant, with a focus on customer acquisition and retention Show less

Training Captain and Catering Specialist

• Jun 2015 - Nov 2016

• Develop and mentor incoming employees and managers for 7 privately-owned franchise locations • Coordinate the execution of catering operations and deliveries • Train and supervise employees on restaurant safety and health department regulations • Develop and mentor incoming employees and managers for 7 privately-owned franchise locations • Coordinate the execution of catering operations and deliveries • Train and supervise employees on restaurant safety and health department regulations

Service & Kitchen Manager

• Feb 2013 - Jun 2015

• Supervise employees and daily operations for restaurant with average daily sales of $10,000+ • Promoted from entry-level crew member to Kitchen manager and then to Service manager (second to the general manager) • Analyze actual vs. theoretical costs and problem-solve variances in inventory exceeding +-2% • Supervise employees and daily operations for restaurant with average daily sales of $10,000+ • Promoted from entry-level crew member to Kitchen manager and then to Service manager (second to the general manager) • Analyze actual vs. theoretical costs and problem-solve variances in inventory exceeding +-2%