Growth Manager

• Jul 2023 - Present

Acquisition Manager

• Oct 2022 - Jun 2023

- Paid media acquisition: Facebook Ads, Google Ads, LinkedIn As - Analytics: tracking plans, analytics dashboards & A/B Testing - SEO: follow-up and strategy reflection with our Agency - Design: optimize landing page performance & social creatives - Paid media acquisition: Facebook Ads, Google Ads, LinkedIn As - Analytics: tracking plans, analytics dashboards & A/B Testing - SEO: follow-up and strategy reflection with our Agency - Design: optimize landing page performance & social creatives

Growth Marketing Manager

• Jan 2021 - Oct 2022

- Paid média Acquisition (Facebook Ads, Google Ads) - Web Analytics & Data visualization through dashboards - Outbound Acquisition strategy & data scrapping & automation - Tracking sites to optimize UX & customer journey - Paid média Acquisition (Facebook Ads, Google Ads) - Web Analytics & Data visualization through dashboards - Outbound Acquisition strategy & data scrapping & automation - Tracking sites to optimize UX & customer journey

Growth Marketer @crème de la crème | Building a selective community of freelancers

• Jun 2020 - Jan 2021

- Leads Acquisition - Tracking + Analytics - A/B Testing - Automatisation du Process d'Acquisition Outbound - API Integrations : Segment, Custumer.io, Reply, Hotjar, Google Analytics - UX Analytics & Product Design (Userflow, Wireframes...) - Marketing automation - Leads Acquisition - Tracking + Analytics - A/B Testing - Automatisation du Process d'Acquisition Outbound - API Integrations : Segment, Custumer.io, Reply, Hotjar, Google Analytics - UX Analytics & Product Design (Userflow, Wireframes...) - Marketing automation

Assistant Product Marketing Manager

• Jul 2019 - Dec 2019

Digital: - SEO, UX redesign of several desktop & mobile pages - Coordination of a web Site platform (desktop & mobile) with developers - Coordination of the creation of Video & Visual assets for social networks & displays campaigns with communication/design agencies Data Analysis: - Market & panels analysis via Excel using Gfk data (monthly) - Analysis of the sell in & sell out distributor via Excel (weekly) - KPI tracking analysis of Digital campaigns on social… Show more Digital: - SEO, UX redesign of several desktop & mobile pages - Coordination of a web Site platform (desktop & mobile) with developers - Coordination of the creation of Video & Visual assets for social networks & displays campaigns with communication/design agencies Data Analysis: - Market & panels analysis via Excel using Gfk data (monthly) - Analysis of the sell in & sell out distributor via Excel (weekly) - KPI tracking analysis of Digital campaigns on social networks and displays (monthly) Product Management: - Monitoring of the washing product category within the Samsung Consumer Electronics division (benchmark, product launch, segmentation & targeting) - Adaptation of marketing claims on our products to improve brand image and market positioning. - Creation of a premium service to change the perception of our products in the eyes of consumers Show less Digital: - SEO, UX redesign of several desktop & mobile pages - Coordination of a web Site platform (desktop & mobile) with developers - Coordination of the creation of Video & Visual assets for social networks & displays campaigns with communication/design agencies Data Analysis: - Market & panels analysis via Excel using Gfk data (monthly) - Analysis of the sell in & sell out distributor via Excel (weekly) - KPI tracking analysis of Digital campaigns on social… Show more Digital: - SEO, UX redesign of several desktop & mobile pages - Coordination of a web Site platform (desktop & mobile) with developers - Coordination of the creation of Video & Visual assets for social networks & displays campaigns with communication/design agencies Data Analysis: - Market & panels analysis via Excel using Gfk data (monthly) - Analysis of the sell in & sell out distributor via Excel (weekly) - KPI tracking analysis of Digital campaigns on social networks and displays (monthly) Product Management: - Monitoring of the washing product category within the Samsung Consumer Electronics division (benchmark, product launch, segmentation & targeting) - Adaptation of marketing claims on our products to improve brand image and market positioning. - Creation of a premium service to change the perception of our products in the eyes of consumers Show less

Assistant Project Manager Packaging & Activation (L'Oréal Paris)

• Jan 2019 - Jul 2019

6-month internship at Bronson Design Grp, on behalf of L'Oréal Paris. Operational, commercial and marketing support for the customer, Briefing, strategic reflection, customer framing, and, if necessary, development of project specifications Project management and follow-up: preparation of internal briefs, briefs with creative people, preparation and follow-up of the planning, estimation of the rest to be produced, reservation and planning of resources, Brand activation & creative… Show more 6-month internship at Bronson Design Grp, on behalf of L'Oréal Paris. Operational, commercial and marketing support for the customer, Briefing, strategic reflection, customer framing, and, if necessary, development of project specifications Project management and follow-up: preparation of internal briefs, briefs with creative people, preparation and follow-up of the planning, estimation of the rest to be produced, reservation and planning of resources, Brand activation & creative thinking on Packaging Quality control of deliverables, Daily interface with the customer and production. Show less 6-month internship at Bronson Design Grp, on behalf of L'Oréal Paris. Operational, commercial and marketing support for the customer, Briefing, strategic reflection, customer framing, and, if necessary, development of project specifications Project management and follow-up: preparation of internal briefs, briefs with creative people, preparation and follow-up of the planning, estimation of the rest to be produced, reservation and planning of resources, Brand activation & creative… Show more 6-month internship at Bronson Design Grp, on behalf of L'Oréal Paris. Operational, commercial and marketing support for the customer, Briefing, strategic reflection, customer framing, and, if necessary, development of project specifications Project management and follow-up: preparation of internal briefs, briefs with creative people, preparation and follow-up of the planning, estimation of the rest to be produced, reservation and planning of resources, Brand activation & creative thinking on Packaging Quality control of deliverables, Daily interface with the customer and production. Show less

Assistant Digital Project Manager

• Apr 2016 - Jul 2016

Communication consulting agency in the public domain. Operational, commercial and marketing support for the customer, Briefing, strategic reflection, customer framing, and, if necessary, development of project specifications Facebook campaign / Newsletter Database Management & Market Research Innovative Digital platform creation Communication consulting agency in the public domain. Operational, commercial and marketing support for the customer, Briefing, strategic reflection, customer framing, and, if necessary, development of project specifications Facebook campaign / Newsletter Database Management & Market Research Innovative Digital platform creation

Assistant Sales

• Feb 2015 - Mar 2015

- Customer relationship - Merchandising - Inventory - Customer relationship - Merchandising - Inventory