Experience

MDF Training & Consultancy

• Netherlands
• Business Consulting and Services

• Marketing & Communications Manager, Africa

  • Jan 2018 - Present

  MDF is a management training and consultancy firm with over 35 years' experience providing world-class management training, management advice, monitoring & evaluation, and project implementation services globally. • Plan and lead marketing projects to drive demand for MDF’s Enterprise Development Services globally. • Plan, lead, and coordinate marketing projects to drive interest and sales across the Africa operations – including campaigns, communications, events, digital marketing, and PR. • Develop and monitor the annual marketing budgets. • Develop creative selling tools for the global acquisitions team. • Develop and execute online marketing plans with effective SEO, social media, and video campaign strategies. • Undertake continuous and in-depth analysis of the market. • Guide marketing teams at regional offices across Africa. Show less



Lintons Beauty World

• Personal Care Product Manufacturing
• 100 - 200 Employee

• Group Sales & Marketing Lead

  • Nov 2016 - Nov 2017

  Lintons Beauty World is Kenya's leading retailer and distributor of beauty products in skincare, colour cosmetics, and fragrances, marketing top-end beauty brands through a retail chain of high-end stores. • Set up the marketing department from the ground up, including establishing protocols recruiting for key marketing positions. • Developed and oversaw the annual marketing budget, including the allocation and monitoring of resources. • Developed creative programs to meet business goals, including partnerships, sponsorship, activation platforms, consumer experiences, and a strong digital presence. • Coordinated all aspects of digital presence and strategy, tripling social media followers on all social media platforms. • Executed optimal sales strategies to exceed ambitious revenue targets in a difficult election year. Show less



Smart Media Creations

• Kenya
• Wellness and Fitness Services

• Head of Marketing

  • Mar 2014 - Jul 2016

  Smart Media Creations is an advertising and marketing agency whose goal is to bring into the Kenyan market hand-sanitising billboards. These are highly engaging, place-based media kiosks tactically placed in high traffic venues such as malls, supermarkets, and other thoughtfully selected channels. • Developed the start-up's corporate identity, built brand awareness, and generated a robust sales pipeline. • Built and strengthened strategic partnerships with retail outlets, ad agencies, and key players in the media industry. • Developed funding/partnership proposals and presented them to potential investors. • Day-to-day hands-on involvement in all company operations. Show less



JCDecaux

• France
• Advertising Services
• 700 & Above Employee

• Sales & Marketing Manager

  • Jan 2013 - Dec 2013

  South-African based JCDecaux (formerly Continental Outdoor Media) is the Pan-African leader in Out-of-Home advertising with a footprint in over 15 countries across Sub-Saharan Africa. • Developed outdoor advertising campaigns that drove sales and market share for top global brands including P&G, Unilever, Nestle, and Visa. • Coordinated roll-out of the campaigns across multiple markets in Sub-Saharan Africa. • Handled day-to-day management of the client portfolio through liaison with the brands' partner advertising agencies. Show less



Consultancy

• Accounting
• 1 - 100 Employee

• Marketing Consultant

  • Jul 2009 - Nov 2012

  Freelance marketing consultancy. • Developed and delivered marketing and communications plans to support the growth objectives of a select portfolio of top companies. • Produced 10-day roadshow in East Africa for global educational services firm Navitas, organising roadshow logistics including budgeting and admin oversight. The event resulted in a multi-million ROI in new student enrollments. • Played a key role in building student recruitment numbers for Navitas Kenya from start-up to over 200 in under two years. • Led a diverse team of twenty professionals in organising the 2010 Festival of African Fashion & Arts (FAFA). The international catwalk event and gala dinner, held at the Nairobi National Park, attracted thirty top African fashion designers, 1,000+ high-profile guests, and raised funds for a local charity. Show less



Convention Place

• United States
• Hospitality

• Communications Director

  • May 2002 - Mar 2008

  The Convention Place is a Kenyan conferencing logistics and communications firm. • Developed and executed communications strategies for a varied portfolio of blue-chip companies, including the planning and management of corporate events. • Developed and executed multi-channel media campaign for Stanbic Bank that resulted in a surge in brand awareness and recognition, and a multi-million financing deal. • Developed the media plan and handled media placement for the Stanbic Bank ad campaign. • Handled rebranding of DHL in Kenya, including organising customer events to launch the new brand identity, including the revamping of all customer touchpoints. • Developed website content for NAS Airport Services and Heritage Insurance Company that significantly improved brand visibility and lead-generation activities. Show less



Ogilvy & Mather

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Account Director

  • May 1999 - Mar 2001

  Ogilvy & Mather Advertising is a global advertising and marketing company renowned for its 360-degree brand stewardship philosophy. • Managed client, vendor and team relationships in a demanding agency environment. Planned campaigns, and successfully developed business accounts creatively and financially while playing a positive role in the agency's new business programme. • Led cross-functional team driving brand management and communications for top-name brands including Emirates Airline, Unilever, UDV Kenya, Haco Tiger Brands, and Kimberley Clarke. • Delivered exceptional leadership and cross-functional coordination, completing a repackaging initiative for Unilever’s leading food additive Royco on an accelerated launch schedule. Show less



DHL

• Germany
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Marketing & Communications Manager

  • Jan 1990 - Mar 1999

  DHL is the global leader in logistics with a presence in more than 220 countries worldwide. With its HQ in Germany today, the company is recognised as the pioneer of the global air express industry. • Developed and executed annual marketing and communications strategies and plans, overseeing a multi-million marketing budget. • Drove annual revenue growth that consistently outperformed the industry benchmark. • Planned and executed integrated, multi-channel print, radio, TV, outdoor, and direct marketing campaigns that accelerated sales growth and profitability. • Conducted 4 key annual market research studies, using the quantitative findings to drive company-wide service innovations that contributed to the bottom-line. • Planned and handled all logistics for 15+ annual company and client events, including vendor coordination, menu and venue planning, and signage. • Hired and directed activities of advertising agencies and other essential external resources. • Provided marketing services support to business units in 6 East African countries. Show less