Michael Samson (HubSpot Solutions Partner)

Marketing Consultant at SamsonMedia
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Bio

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Consultant
      • Jul 2017 - Present

      United States Helping businesses implement the HubSpot Growth Platform by building solutions and delivering services that align with the tools they use, allowing their customer-facing teams to collaborate effectively to attract, engage, and delight their ideal audience.

    • Co-Founder / Director of Marketing and Sponsorships
      • Feb 2023 - Present

      Appleton, Wisconsin, United States

    • United States
    • Staffing and Recruiting
    • 700 & Above Employee
    • Marketing Manager - Microsoft
      • Feb 2022 - Nov 2022
    • United States
    • Food & Beverages
    • Marketing Manager - Higher Education
      • Aug 2020 - Apr 2021

      Oshkosh, Wisconsin, United States Support operations teams developing strategies to create a consumer experience appropriate to the brand and account in which they operate. Evaluate key client marketing plans/materials relative to effectiveness and/or ROI, as well as provide recommendations for improved efficiencies/changes. Contribute to team by leading the marketing and communication plan of the implementation process and providing thought leadership over the consumer experience elements. Serve as… Show more Support operations teams developing strategies to create a consumer experience appropriate to the brand and account in which they operate. Evaluate key client marketing plans/materials relative to effectiveness and/or ROI, as well as provide recommendations for improved efficiencies/changes. Contribute to team by leading the marketing and communication plan of the implementation process and providing thought leadership over the consumer experience elements. Serve as liaison between company and client to ensure strategic alignment in marketing communications and collateral. Assist business unit(s)/segment(s) and leadership with account retention efforts. Develop segment-specific strategic marketing plans with support of Marketing Director Develop and execute retail promotional strategies for culinary concepts Partner with the creative team to develop marketing collateral which includes among other initiatives case studies, presentations, in-unit brands, concepts and programs Identify the appropriate in-unit metrics, analyze data, calculate ROI, program effectiveness and make recommendations for continuous improvement Show less

    • Acting Marketing Manager
      • Mar 2020 - Aug 2020

      Appleton, Wisconsin, United States - Conceptualized, planned, created, and participated as the main contributor to a new website. - Planned and created internal marketing materials. - Planned and created a unique email marketing strategy.

    • United States
    • Outsourcing and Offshoring Consulting
    • 300 - 400 Employee
    • Account Manager
      • Oct 2019 - Mar 2020

      Oshkosh, Wisconsin Area Account Manager for Fortune 500 industrial safety manufacturer working with field representatives to match end users with the best Personal Protective Equipment solutions to meet their needs. * Uncovered 44 opportunities worth $250,000 total * Closed Won 19 opportunities worth $72,000 total * Close Ratio: 43% * Avg. Order: $3,800 * Avg. Wins/Month: 4

    • Relationship Marketing Consultant
      • Jun 2019 - Oct 2019

      Oshkosh, Wisconsin Area Relationship Marketing Consultant for Ambassador, an Intrado company on the Inc 5000. * Developed and maintained relationships with over 750 Accounts

    • Account Manager
      • Oct 2018 - Jun 2019

      Oshkosh, Wisconsin Area Account Manager for Fortune 500 industrial safety manufacturer working with field representatives to match end users with the best Personal Protective Equipment solutions to meet their needs. * Uncovered 43 opportunities worth $157,000 * Closed Won 24 opportunities worth $94,000 * Close Ratio: 56% * Avg. Order: $3,900 * Avg. Wins/Month: 3

    • Producer / Project Manager
      • Feb 2018 - Apr 2018

      Appleton, Wisconsin

Education

  • Fox Valley Technical College
    Associate of Arts and Sciences - AAS, Marketing
    2019 - 2021
  • New London High School
    Diploma, General Studies
    2013 - 2017

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