Experience

Wolves Digital

• Malaysia
• Marketing Services
• 1 - 100 Employee

• Co-Founder

  • Mar 2022 - Present

• Chief Operating Officer

  • Aug 2020 - Mar 2022



The Fresh Company

• Netherlands
• Food and Beverage Services
• 1 - 100 Employee

• Chief Digital Officer

  • Oct 2020 - Jan 2023

  I led successful efforts to provide athletes with an innovative alternative to whey protein. My focus was on driving brand growth through digital channels and scaling high-performing channels for maximum impact. I took a disruptive approach, steering clear of traditional marketing campaigns in the crowded market space. Instead, I relied on data and insights to guide my decisions and tested various strategies to uncover breakthrough opportunities. During my tenure, I achieved an MROI of 1:30 in a single organic campaign, showcasing the power of strategic execution. I demonstrated strong leadership, fostering collaboration among diverse talents to achieve our business objectives. Show less



Wolves Work Marketing

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jun 2017 - Aug 2020

  Throughout my tenure, I had the privilege of partnering with esteemed clients such as Lion Group Property, Titijaya, Chin Hin, Akisama, and more. By aligning closely with their objectives and KPIs, I played a pivotal role in establishing a positive brand image, driving sales growth, and acquiring quality leads. One of my key strengths lies in data analysis. I consistently delivered comprehensive social reports, leveraging insights to measure campaign effectiveness and inform future strategies. This data-driven approach empowered me to make informed decisions, ensuring optimal results for each campaign. Furthermore, I successfully implemented online automation tools, streamlining processes and enhancing productivity. By minimizing manual efforts, I could focus on high-value tasks and maximize efficiency. Show less



Zenith

• India
• E-Learning Providers
• 1 - 100 Employee

• Media Planner

  • Jul 2015 - Jun 2017

  Experienced Media Planner with a demonstrated history of working in the marketing and advertising industry. Skilled in Microsoft Excel, Client Servicing, Advertising, Sales, and Strategic Planning. List of clients handled MHD - Hennessy XO, VSOP & Paradis Imperial SCA - TENA Axiata - Corporate / Foundation Sephora Domino's MANGO - Men / Kids / Violeta Experienced Media Planner with a demonstrated history of working in the marketing and advertising industry. Skilled in Microsoft Excel, Client Servicing, Advertising, Sales, and Strategic Planning. List of clients handled MHD - Hennessy XO, VSOP & Paradis Imperial SCA - TENA Axiata - Corporate / Foundation Sephora Domino's MANGO - Men / Kids / Violeta



Imec Network Sdn Bhd

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Marketing And Advertising Intern

  • Jan 2015 - Mar 2015

  Responsible for Online Reputation Management for clients in various industries. Some of the skills acquired during my internship are: 1. Building trust and brand loyalty through conversations 2. Managing negative sentiments on social media platforms, forums, blogs, etc to minimise the damage in case of any future crisis. This is where I produce positive contents or post to drive conversations with positive outcomes 3. Initiating and engaging in conversations with dissatisfied customers to control negative reviews left on any digital channels Show less



CD Communications Group Sdn. Bhd.

• Malaysia
• Public Relations and Communications Services
• 1 - 100 Employee

• Advertising Intern

  • Nov 2011 - Jan 2012

  Developed basic copywriting skills as well as coming up with ideas for campaigns suitable for clients. This is my stepping stone to the world of agencies. Learning about client servicing and following up basics. Developed basic copywriting skills as well as coming up with ideas for campaigns suitable for clients. This is my stepping stone to the world of agencies. Learning about client servicing and following up basics.



Starbucks

• United States
• Retail
• 700 & Above Employee

• Barista

  • Jun 2008 - Dec 2010

  Communicating with customers and give them the best customer service experience and hand crafted beverage. Communicating with customers and give them the best customer service experience and hand crafted beverage.