Experience

Avocado Marketing
• Marketing Services
• Founder

  • Dec 2020 - Present


Sailing Stories

• India
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Jun 2017 - Nov 2020

  Marketing, Branding & PR for businesses in different industries ranging from F&B, Travel, Fashion, Jewellery, Furniture, Automobile, Dairy, Business Conglomerates & more. This included positioning the brand favourably in the minds of target consumers through the right messaging & attractive designs distributed across mediums - online & offline. Marketing, Branding & PR for businesses in different industries ranging from F&B, Travel, Fashion, Jewellery, Furniture, Automobile, Dairy, Business Conglomerates & more. This included positioning the brand favourably in the minds of target consumers through the right messaging & attractive designs distributed across mediums - online & offline.



Zomato

• Food and Beverage Services

• Marketing Manager - East India

  • Nov 2015 - May 2017

  Responsible for branding, community engagement and PR. Prime areas of focus are: • Event associations and brand collaborations • Identifying and building key partnerships • Increasing brand visibility and brand recall • Building a media presence for the brand • Engaging users with the brand through various activities and initiatives • Contributing to new user acquisition through marketing campaigns • Building a strong social media presence • Contributing to community blogs Show less



123GREETINGS DOT COM

• Technology, Information and Internet
• 1 - 100 Employee

• Relationship Manager

  • May 2013 - Nov 2015

  Facilitate engagement of the diverse international artist community with the firm. Train and mentor artists through webinars, Skype calls, emails, tutorials and manage their incentive based programs.Product enhancement through analysis and modifications in current policies and programs.• Acquire international artists through freelance and social media platforms and direct targeting. Analyse demand forecast and prepare strategies to meet the demand-supply gaps for the firm through programs such as contests and promotional campaigns.Write for and maintain the Studio Blog and Social media pages. Show less

• PR Specialist

  • May 2013 - Mar 2014

  • Coordinate and optimize public relations strategies for the firm to ensure maximum online visibility • Responsible for drafting and distribution of Press Releases that have been published in over 5,000 online platforms. Some key publications are - The Wall Street Journal, MarketWatch and Yahoo Finance• Maintain and manage the weekly newsletter and blog that reaches out to over 7 million people. Achieved the highest click % of 23.83 in a month. • Administer regular audits to ensure the quality of content published in the public domain and improve organic traffic through implementation of SEO tools Show less



The University of Melbourne

• Non-profit Organizations
• 1 - 100 Employee

• Professional Enhancement Officer

  • Jun 2012 - Nov 2012

  • Develop & engage 4,000 students in activities that support student involvement to the University community• Promote programs to students via social media, University website and seminars• Coordinate with the Careers & Employment Office, industry experts to manage employment related programs such as skill development seminars, career mentoring and advice on professional memberships• Liaise with both internal and external stakeholders, staff and students to organise local and international case competitions with universities from Australia, USA, New Zealand and Denmark• Provide advice and develop special mentoring programs to enhance the learning of scholarship recipients Show less

• Marketing Instructor

  • Feb 2012 - Jun 2012

  • Facilitate learning and application of theories in Principles of Marketing to first year BCom students• Enable students to understand varied concepts through the use of examples and case studies• Aid classroom discussions and provide recommendations and feedback to student responses

• Enquiries Officer

  • Oct 2010 - Jun 2012

  • Constantly interact with commerce students and staff members to deliver excellent service, detailed information and advice on the program• Delivery of an optimal student experience from first enquiry to graduation in Bachelor of Commerce• Timely management of student queries (face-to face, e-mails and phone calls) • Manage student portfolios, specifically enrolments, study plans and course completions



Ice Design

• Belgium
• IT Services and IT Consulting

• Sales Assistant

  • Oct 2010 - Jan 2012

  Assist customers by providing information and aid customers with merchandise location and selection Operate cash register and collect payments Provide merchandise support by taking inventories and stocking the sales floor Meeting sales budgets of $1500-$2000 per day Assist customers by providing information and aid customers with merchandise location and selection Operate cash register and collect payments Provide merchandise support by taking inventories and stocking the sales floor Meeting sales budgets of $1500-$2000 per day



Collabforge

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Melbourne Business Practicum

  • Jan 2011 - Feb 2011

  Provided Collabforge with a business report to structure their organisation Established their business objectives Provided ideas that will lead to sustainability and growth Provided Collabforge with a business report to structure their organisation Established their business objectives Provided ideas that will lead to sustainability and growth



Aum Capital Market Pvt. Ltd

• Financial Analyst - Intern

  • Aug 2009 - Nov 2009

  Managed various portfolios in Mutual Funds Engaged in two IPOs and collected and forwarded forms. Participated in financial research and Equity Trading. Managed various portfolios in Mutual Funds Engaged in two IPOs and collected and forwarded forms. Participated in financial research and Equity Trading.



Wizcraft International Entertainment Pvt. Ltd.

• India
• Events Services
• 400 - 500 Employee

• Event Management Intern

  • Mar 2009 - May 2009

  Planned & managed various events (trade shows, promotional activities) Generated ideas for promotional activities Maintained client relations Planned & managed various events (trade shows, promotional activities) Generated ideas for promotional activities Maintained client relations



Technopak Advisors Pvt. Ltd

• Business Analyst - Intern

  • Jul 2008 - Aug 2008

  Formed databases to provide information to clients on various retail sectors Researched and reported on market trends in retail sector to the management Prepared presentations and generated ideas on related aspects of the ongoing project Formed databases to provide information to clients on various retail sectors Researched and reported on market trends in retail sector to the management Prepared presentations and generated ideas on related aspects of the ongoing project