Experience

The Marketing Empress

• India
• Advertising Services
• 1 - 100 Employee

• Founder

  • Jul 2020 - Present

  Marketing blog on learnings from various books, laced with Indian brand examples. Marketing concepts presented in the most simplified manner. Analysis of Inspirational advertising campaigns. Marketing blog on learnings from various books, laced with Indian brand examples. Marketing concepts presented in the most simplified manner. Analysis of Inspirational advertising campaigns.



Tata AIA Life Insurance

• India
• Insurance
• 700 & Above Employee

• Management Trainee

  • Aug 2021 - Nov 2022

  Distribution Strategy and Agency Acceleration

• Assistant Manager

  • Aug 2021 - Nov 2022

  Assistant Manager Content and Communication



ITC Hotels

• India
• Hospitality
• 700 & Above Employee

• Marketing Intern

  • May 2020 - Jul 2020

  YLIP 2020 YLIP 2020



Swiggy

• Software Development
• 700 & Above Employee

• Campus Ambassador

  • Feb 2020 - May 2020



Oberoi Realty

• India
• Real Estate
• 700 & Above Employee

• Senior Marketing Executive

  • May 2018 - Jun 2019

  Been an integral part of the team of marketing and brand communication, right from conceptualization to execution.  Actively involved in the planning process for the brand in terms of ideation, conceptualization, analysis  In-depth knowledge in communication plans for campaigns across 360 mediums  Mapped competition strategies for research, evaluation and devised marketing plans accordingly  Successfully handled Print Ad campaigns for various projects.  Built sustenance based campaigns for residential projects which included day to day interactions with creative agencies, working on e-mailers, brochures, and other creatives for the campaign.  Worked proactively in Press, Media Innovation, Outdoor and other Communication vehicles for the brand



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Dec 2015 - Jan 2017

  Brands Handled- Cadbury Perk, Lodha, MTDC and SEBI  Actively involved in the communication campaigns of all the brands.  Day-to-Day interaction between internal departments (Creative & Planning) and clients as well as vendors for smooth timely delivery of tasks assigned  Solely managed the Perk packaging re-vamp and played a crucial role in the research involved  Involved in the ideation and execution of the Lodha brand campaign Brands Handled- Cadbury Perk, Lodha, MTDC and SEBI  Actively involved in the communication campaigns of all the brands.  Day-to-Day interaction between internal departments (Creative & Planning) and clients as well as vendors for smooth timely delivery of tasks assigned  Solely managed the Perk packaging re-vamp and played a crucial role in the research involved  Involved in the ideation and execution of the Lodha brand campaign



MullenLowe Lintas Group

• India
• Advertising Services
• 700 & Above Employee

• Brand Services Manager

  • May 2014 - Dec 2015

  Brands Handled- Hindustan Unilever's Pepsodent, Close-up and Wheel  Involved in the operations and research for Pepsodent brand campaign  Solely responsible for the revamp of Pepsodent website  Actively involved in the planning process for Close-up marketing communication in India, while dealing with the clients based out of Singapore  Played a crucial role in strategizing for a rural campaign for Pepsodent in Africa Brands Handled- Hindustan Unilever's Pepsodent, Close-up and Wheel  Involved in the operations and research for Pepsodent brand campaign  Solely responsible for the revamp of Pepsodent website  Actively involved in the planning process for Close-up marketing communication in India, while dealing with the clients based out of Singapore  Played a crucial role in strategizing for a rural campaign for Pepsodent in Africa