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5.0

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Basil Choudhry

Sam is an affable and popular manager. He's multi-faceted with a well-rounded understanding of design, marketing & product development; with a good commercial mind. He's an asset to Epos Now, and is well regarded by his team and other teams alike. Over the course of the last year he's shown that's he's been able to add tremendous value to the business. He's lead the complete redesign of our software, improving both the look and userflow for our software; and has also lead the launch of a major new product. He's been a huge asset to Epos Now, and I'm sure his relentless work-rate and commitment would be valued at any business.

Ben Mancini

Sam is a highly skilled Hof Product. He has delivered significant value to Epos Now in regards to the design and implementation of cutting edge features and large scale UI/UX change. From a product perspective I am yet to meet someone on the same level as Sam who is able to operate at both the low level detail and provide strategic direction to his team to ensure the job gets done. Sam's key strengths are in having an excellent appreciation of the sector he operates in through thorough analysis of competitors, excellent communication skills with his stakeholders and his own team and an excellent eye for detail. Together at Epos Now we built up an excellent working relationship to rebuild the delivery of software features and large scale changes for thousands of customers. None of this would have been possible without Sam's skills. I would highly recommend Sam for any senior product, design or marketing roles due to his abilities.

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Credentials

  • Attention Mechanism
    Google
    Jun, 2023
    - Sep, 2024
  • Create Image Captioning Models
    Google
    Jun, 2023
    - Sep, 2024
  • Encoder-Decoder Architecture
    Google
    Jun, 2023
    - Sep, 2024
  • Generative AI Fundamentals
    Google
    Jun, 2023
    - Sep, 2024
  • Introduction to Generative AI
    Google
    Jun, 2023
    - Sep, 2024
  • Introduction to Generative AI Studio
    Google
    Jun, 2023
    - Sep, 2024
  • Introduction to Image Generation
    Google
    Jun, 2023
    - Sep, 2024
  • Introduction to Large Language Models
    Google
    Jun, 2023
    - Sep, 2024
  • Introduction to Responsible AI
    Google
    Jun, 2023
    - Sep, 2024
  • Transformer Models and BERT Model
    Google
    Jun, 2023
    - Sep, 2024
  • Product-Led Growth Fundamentals
    ProductLed
    Apr, 2021
    - Sep, 2024
  • International Agile Test Foundation
    Confex Norge AS
    Jan, 2016
    - Sep, 2024
  • International Product Owner Foundation
    Confex Norge AS
    Jan, 2016
    - Sep, 2024
  • Scrum Fundamentals Certified (SFC)
    SCRUMstudy - Accreditation Body for Scrum and Agile;Download Free Scrum Body of Knowledge(340 pages)
    Jan, 2016
    - Sep, 2024
  • Cyber Risk Intelligence and Incident Response
    SecurityScorecard
    Aug, 2022
    - Sep, 2024
  • Third Party Risk Management
    SecurityScorecard
    Aug, 2022
    - Sep, 2024
  • Advanced Google Analytics
    Google
    Jan, 2018
    - Sep, 2024
  • Ecommerce Analytics: From Data to Decisions
    Google
    Jan, 2018
    - Sep, 2024
  • Google Tag Manager Fundamentals
    Google
    Jan, 2018
    - Sep, 2024

Experience

    • United Kingdom
    • Internet Publishing
    • 1 - 100 Employee
    • Head of Product
      • May 2020 - Present

      The Gatekeeper Platform provides a suite of Vendor Management, Contract Management, Kanban Workflow, Collaboration and Reporting features. Customers can extend the functionality of Gatekeeper with additional modules to meet their required use-cases, as well as integrating with over 220 third party solutions. The Gatekeeper Platform provides a suite of Vendor Management, Contract Management, Kanban Workflow, Collaboration and Reporting features. Customers can extend the functionality of Gatekeeper with additional modules to meet their required use-cases, as well as integrating with over 220 third party solutions.

    • United Kingdom
    • Non-profit Organizations
    • Senior Technical Product Manager
      • Jun 2017 - May 2020

      Managing Ecommerce revenue, digital analytics and live performance across the Awaze UK portfolio of brands including cottages.com, Hoseasons, Bluechip and Mulberry Cottages. Driving the digital product roadmap through agile delivery across a multi-disciplined Ecommerce team. Managing Ecommerce revenue, digital analytics and live performance across the Awaze UK portfolio of brands including cottages.com, Hoseasons, Bluechip and Mulberry Cottages. Driving the digital product roadmap through agile delivery across a multi-disciplined Ecommerce team.

    • United Kingdom
    • Software Development
    • 300 - 400 Employee
    • Head of Product
      • Dec 2015 - Jun 2017

      Leading innovation and excellence. Responsible for the functionality, design and user experience of the Epos Now software as well as pioneering new product initiatives. • Transforming complex business systems through product design and innovation • Translating customer and business needs into engaging and user friendly digital products • Leading/developing a high performance product team (product owners, design and UX) • Owning new product development and feature roadmap from… Show more Leading innovation and excellence. Responsible for the functionality, design and user experience of the Epos Now software as well as pioneering new product initiatives. • Transforming complex business systems through product design and innovation • Translating customer and business needs into engaging and user friendly digital products • Leading/developing a high performance product team (product owners, design and UX) • Owning new product development and feature roadmap from strategic planning to implementation by working with cross-functional teams • Improving user experience to deliver increased retention and cross-sell • Building interactive prototypes to demonstrate user journeys • Applying digital design and user experience best practices throughout project lifecycles • Defining criteria of product releases across technical and marketing teams to deliver success • Analysing user behaviour to articulate agile user stories and acceptance criteria • Ensuring development teams understand business needs in order to develop features that meet requirements. Epos Now provides industry leading EPOS systems and award-winning cloud based POS software to over 30,000 customers both in the UK and overseas. Customers include Starbucks, Universal Studios, The Bannatyne Group and Best Western Hotels as well as thousands of independent retail and hospitality businesses. A Sunday Times Tech Track 100 company, Epos Now is the 13th fastest growing tech company, and the fastest growing POS company in the UK. Show less Leading innovation and excellence. Responsible for the functionality, design and user experience of the Epos Now software as well as pioneering new product initiatives. • Transforming complex business systems through product design and innovation • Translating customer and business needs into engaging and user friendly digital products • Leading/developing a high performance product team (product owners, design and UX) • Owning new product development and feature roadmap from… Show more Leading innovation and excellence. Responsible for the functionality, design and user experience of the Epos Now software as well as pioneering new product initiatives. • Transforming complex business systems through product design and innovation • Translating customer and business needs into engaging and user friendly digital products • Leading/developing a high performance product team (product owners, design and UX) • Owning new product development and feature roadmap from strategic planning to implementation by working with cross-functional teams • Improving user experience to deliver increased retention and cross-sell • Building interactive prototypes to demonstrate user journeys • Applying digital design and user experience best practices throughout project lifecycles • Defining criteria of product releases across technical and marketing teams to deliver success • Analysing user behaviour to articulate agile user stories and acceptance criteria • Ensuring development teams understand business needs in order to develop features that meet requirements. Epos Now provides industry leading EPOS systems and award-winning cloud based POS software to over 30,000 customers both in the UK and overseas. Customers include Starbucks, Universal Studios, The Bannatyne Group and Best Western Hotels as well as thousands of independent retail and hospitality businesses. A Sunday Times Tech Track 100 company, Epos Now is the 13th fastest growing tech company, and the fastest growing POS company in the UK. Show less

    • Director of Product Engineering
      • Mar 2006 - Dec 2015

      Developing brands online by combining digital product design with exceptional marketing. From initial planning, design and build, through to delivering an abundance of focused visitors. Dramatically increasing online awareness/sales via a multitude of platforms, whilst maintaining a high ROI. • Product Design • UI Design • UX Design • Product Management • Digital Transformation • Digital Direction • Digital Strategy • Channel Shift • eCommerce Website… Show more Developing brands online by combining digital product design with exceptional marketing. From initial planning, design and build, through to delivering an abundance of focused visitors. Dramatically increasing online awareness/sales via a multitude of platforms, whilst maintaining a high ROI. • Product Design • UI Design • UX Design • Product Management • Digital Transformation • Digital Direction • Digital Strategy • Channel Shift • eCommerce Website Development • iOS Applications • Digital Optimisation • Pay Per Click Management • Search Engine Marketing • Social Media Promotion • Affiliate Marketing • User Engagement • Email Marketing Show less Developing brands online by combining digital product design with exceptional marketing. From initial planning, design and build, through to delivering an abundance of focused visitors. Dramatically increasing online awareness/sales via a multitude of platforms, whilst maintaining a high ROI. • Product Design • UI Design • UX Design • Product Management • Digital Transformation • Digital Direction • Digital Strategy • Channel Shift • eCommerce Website… Show more Developing brands online by combining digital product design with exceptional marketing. From initial planning, design and build, through to delivering an abundance of focused visitors. Dramatically increasing online awareness/sales via a multitude of platforms, whilst maintaining a high ROI. • Product Design • UI Design • UX Design • Product Management • Digital Transformation • Digital Direction • Digital Strategy • Channel Shift • eCommerce Website Development • iOS Applications • Digital Optimisation • Pay Per Click Management • Search Engine Marketing • Social Media Promotion • Affiliate Marketing • User Engagement • Email Marketing Show less

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Technical Product Manager
      • Feb 2003 - Mar 2006

      Providing analysis and statistics on the companies digital marketing activities, liaising with external agencies to achieve maximum ROI from set monthly marketing budgets. Providing analysis and statistics on the companies digital marketing activities, liaising with external agencies to achieve maximum ROI from set monthly marketing budgets.

Education

  • East Point Academy
    AVCE, Business Studies
    2002 - 2005
  • East Point Academy
    AVCE, Information Communication Technology
    2002 - 2005

Community

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