Sampath Jayarathne

National Head of Liability sales & Marketing at Singer Finance
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Contact Information
us****@****om
(386) 825-5501
Location
Sri Lanka, LK
Languages
  • English -

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Credentials

  • MBA
    Cardiff Metropolitan University

Experience

    • Financial Services
    • 100 - 200 Employee
    • National Head of Liability sales & Marketing
      • Apr 2023 - Present

    • EXCO
      • Jan 2022 - Present

    • Senior National Manager - Deposits Mobilization
      • Aug 2021 - Apr 2023

    • National Manager - Deposits Mobilization
      • Apr 2019 - Aug 2021

    • Sri Lanka
    • Financial Services
    • 200 - 300 Employee
    • Deposits Marketing Manager -Branches
      • Apr 2017 - Apr 2019

      Heading the Branch FD sales & marketing team assigned to the branch network.Started and developed the branch FD sales force in 2015.Developed strategical approaches to enhance the branch deposit base and corporate client base in terms of increasing the market share of the company.Ensuring the annual sales targets are achievedDevelop new business relationships, generate and negotiate new incomefor the company to an agreed annual target and increase year on year.Researching for new avenues where the department/company can venture and recommending the same to management.Present the company to potential client activitiesthrough direct communication in face-to-face meetings, and any appropriate correspondenceOverlooking the branch network towards achieving the fixed deposits targets set by the management. Coordinating and providing the correct leadership and guidance to the marketing staff attached to the branches. Responsible to add new corporate clients and bridge new investments opportunities when required to increase/maintain the deposits base of the company. Highly involved in new product development to cater competition in the rapidly changing business climate in Sri Lanka.Initiated and organized the Mi Promowalk 2017 which probably the first in the financial sector and through that created both internal external awareness on the product portfolio and displayed high level of result oriented team spirit. Show less

    • Deputy Manager
      • Apr 2016 - Mar 2017

      Ensuring the annual sales targets are achievedDevelop new business relationships, generate and negotiate new incomefor the company to an agreed annual target and increase year on year.Researching for new avenues where the department/company can venture and recommending the same to management.Present the company to potential client activitiesthrough direct communication in face-to-face meetings, and any appropriate correspondenceOverlooking the branch network towards achieving the fixed deposits targets set by the management. Coordinating and providing the correct leadership and guidance to the marketing staff attached to the branches. Responsible to add new corporate clients and bridge new investments opportunities when required to increase/maintain the deposits base of the company. Show less

    • Assistant Manager
      • Apr 2013 - Mar 2016

    • Banking
    • 700 & Above Employee
    • Senior Executive
      • Apr 2005 - Apr 2013

      Handling and overlooking the regional sales force. Handling and overlooking the regional sales force.

    • Manager Sales
      • Apr 2004 - Apr 2005

    • Transportation, Logistics, Supply Chain and Storage
    • 100 - 200 Employee
    • Senior Account Executive
      • Apr 2002 - Apr 2004

      Handling the existing customer portfolio. canvassing new customers to enhance the new client base. training the newly recruited staff. Handling the existing customer portfolio. canvassing new customers to enhance the new client base. training the newly recruited staff.

    • United Kingdom
    • Transportation, Logistics, Supply Chain and Storage
    • 500 - 600 Employee
    • Ground Operations Assistant
      • Nov 1998 - Apr 2002

Education

  • Cardiff Metropolitan University
    Master of Business Administration (MBA), Business Administration and Management, General
    2015 - 2016

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