Experience

Debrett's Limited

• United Kingdom
• Business Skills Training
• 1 - 100 Employee

• Asia Ambassador

  • Sep 2018 - Present



Maximum Exposure Limited

• United Kingdom
• Consumer Services

• Director

  • Sep 2016 - Present



Atlantic C Group

• Venezuela
• International Trade and Development
• 1 - 100 Employee

• Strategic marketing and business development manager

  • Feb 2013 - Jun 2015



Future Leaders in Asia Group (FLAG)

• Director

  • Jan 2012 - Jun 2015

  • Designed the strategies of value co-creation between different stakeholders (members, senior advisors and corporate partners) • Lead consulting projects for members and corporate partners• Initiated the members engagement project • Work on all China-related projects and communication issues (website, newsletter and social media)• Over 350 members within 12 months, established co-operation with McKinsey, Christie’s, RSAA and Fortnum & Mason



Atlantic C

• Germany
• 1 - 100 Employee

• Strategic Marketing Consultant

  • Jul 2012 - Dec 2012

  • Work alongside the client to design its market entry and brand strategy for its new wine brand • Conducted interview with different senior people in the industry• Design and deliver training course for in-house sales staff and sales staff of Metro China• Work alongside the web designer to construct the brand website



Fortnum & Mason

• United Kingdom
• Retail
• 500 - 600 Employee

• Olympic ambassador

  • Aug 2012 - Aug 2012

  • Sourced a team of highly educated Olympic ambassadors with different language proficiency for the company• Managed to get senior visitors and media coverage for the company• Well represented the brand through direct, telephone and email communication with customers• Discovered and discussed management issues with relevant personnel• The company created a position of International Development specifically for me

• Christmas Temporary Customer Relations & Corporate Sales

  • Nov 2011 - Jan 2012

  - Well maintained the brand image through communications with clients - Managed pending payments of individual and corporate accounts- Settled customer complaints



M Worldwide

• Financial Services

• Marketing and Business Development

  • Sep 2011 - Nov 2011

  - Market research and analysis for clients from different industries- Created PowerPoint presentations for client meetings; summarized market research and analysis result, illustrated brand propositions and designed marketing strategy- Led a project to review the marketing strategy of a client- Led a business development project; analysis of competitors and designedmarket entry strategy - Contributed to construct the Chinese version of the company website : translated case studies in to Chinese and studied similar websites- Worked closely with the design team to implement marketing strategies



Italian Art Factory

• Italy
• International Trade and Development

• Busniess Developer

  • Jun 2010 - Aug 2011

  - Market research in Beijing, Shanghai and London: visited stores of competitors to compare products and prices, market report analysis and interviewed senior professionals- Defined target clientele and brand identity, and designed brand communication accordingly- Designed and executed strategies in developing the China and London markets- Proposed a product customisation scheme and a PR event- Worked closely with the design and merchandising team in assessing sales and developing new product lines