Sammy Connell
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Bio
Janthea Brigden
When an event ‘curved ball’ hits (as they frequently do!) Sammy is expert at deflecting, solution finding and creatively minimising damage impact. Her tenacity and determination are like a terrier with a stick, she will not give up! Her enthusiasm and genuine delight in her job is infectious, demonstrated by her equally dedicated team. They are a real pleasure to work with!
Michael Gouveia
I’ve been working with Sammy and her team for the last two years in the events industry primarily the last two NASUWT Annual Conferences and other conferences throughout the year, producing the conferences badges for registration. What impressed me was her knowledge of the field she’s in, being able to manage her team, take care of the people around her, and finally the way she can handle difficult situation really well at an event. When I was first introduced to her and the team I was a bit nervous but instead of treating me as a cog in the event I was brought in with open arms and treated well.
Janthea Brigden
When an event ‘curved ball’ hits (as they frequently do!) Sammy is expert at deflecting, solution finding and creatively minimising damage impact. Her tenacity and determination are like a terrier with a stick, she will not give up! Her enthusiasm and genuine delight in her job is infectious, demonstrated by her equally dedicated team. They are a real pleasure to work with!
Michael Gouveia
I’ve been working with Sammy and her team for the last two years in the events industry primarily the last two NASUWT Annual Conferences and other conferences throughout the year, producing the conferences badges for registration. What impressed me was her knowledge of the field she’s in, being able to manage her team, take care of the people around her, and finally the way she can handle difficult situation really well at an event. When I was first introduced to her and the team I was a bit nervous but instead of treating me as a cog in the event I was brought in with open arms and treated well.
Janthea Brigden
When an event ‘curved ball’ hits (as they frequently do!) Sammy is expert at deflecting, solution finding and creatively minimising damage impact. Her tenacity and determination are like a terrier with a stick, she will not give up! Her enthusiasm and genuine delight in her job is infectious, demonstrated by her equally dedicated team. They are a real pleasure to work with!
Michael Gouveia
I’ve been working with Sammy and her team for the last two years in the events industry primarily the last two NASUWT Annual Conferences and other conferences throughout the year, producing the conferences badges for registration. What impressed me was her knowledge of the field she’s in, being able to manage her team, take care of the people around her, and finally the way she can handle difficult situation really well at an event. When I was first introduced to her and the team I was a bit nervous but instead of treating me as a cog in the event I was brought in with open arms and treated well.
Janthea Brigden
When an event ‘curved ball’ hits (as they frequently do!) Sammy is expert at deflecting, solution finding and creatively minimising damage impact. Her tenacity and determination are like a terrier with a stick, she will not give up! Her enthusiasm and genuine delight in her job is infectious, demonstrated by her equally dedicated team. They are a real pleasure to work with!
Michael Gouveia
I’ve been working with Sammy and her team for the last two years in the events industry primarily the last two NASUWT Annual Conferences and other conferences throughout the year, producing the conferences badges for registration. What impressed me was her knowledge of the field she’s in, being able to manage her team, take care of the people around her, and finally the way she can handle difficult situation really well at an event. When I was first introduced to her and the team I was a bit nervous but instead of treating me as a cog in the event I was brought in with open arms and treated well.
Experience
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NASUWT
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United Kingdom
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Political Organizations
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100 - 200 Employee
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Jun 2022 - Present
Heads up a team of events professionals to effectively plan, execute and evaluate 60+ annual conferences and exhibitions for NASUWT - The Teachers’ Union.Events range from conferences, seminars, party political events, festivals, galas, marches, demos and everything else in between.
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Nov 2018 - Jun 2022
Manage a team of events professionals to effectively plan, execute and evaluate 60+ annual conferences and exhibitions for NASUWT - The Teachers’ Union.Events range from conferences, seminars, party political events, festivals, galas, marches, demos and everything else in between.
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EM Mentoring
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United Kingdom
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Events Services
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1 - 100 Employee
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EM Mentor
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Jan 2021 - Dec 2021
Awarded Mentor of the Year 2021 Awarded Mentor of the Year 2021
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Stroke Association
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United Kingdom
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Non-profit Organizations
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400 - 500 Employee
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Jun 2015 - Nov 2018
The UK Stroke Forum is a coalition of over 30 organisations all committed to improving stroke care in the UK. I managed a team of events and exhibitions professionals, marketers and financial specialists to host national events and exhibitions ranging from 200-1500 attendees right from concept, through to planning, delivery and evaluation. Developed and nurtured relationships with 30+ coalition members, including stakeholder engagement, finances, committee management and governance. Provided direction for the UK Stroke Forum, business development, future strategy, innovation and new revenue opportunities.Project managed future destination strategies in partnership with various city bureaus and external partners to secure leading destinations, venues, attractive periods of occupancy and financial incentives. Created and implemented marketing strategies to a wide range of audiences and developed content for event campaigns using a variety of marketing platforms. Show less
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Apr 2014 - Jun 2015
Management of the organisation and logistics of the annual UK Stroke Forum Conference and Northern Ireland Stroke Conference. Overall responsibility for venues management, suppliers and contractors. Budget management from concept to reconciliation, providing support with implementing marketing strategies, website development, management of registration platforms and conference apps.Managed evaluations projects using a range of channels to obtain rich, diverse and authentic data. Created comprehensive evaluation reports and high level recommendations strategies for future improvements and innovations opportunities. Show less
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Birmingham City Council
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United Kingdom
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Government Administration
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700 & Above Employee
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Jun 2007 - Mar 2014
Managed events for the largest local authority in Europe – Birmingham City Council. Leading on internal conferences and events on behalf of the CEO of the Council, Councillors and the Leader of the Council. These events ranged from large scale conferences, barcamps, seminars, award dinners and outdoor events for 1000+ attendees. Worked directly with the Lord Mayor of Birmingham to launch their charities appeals, strategic projects and the yearly events portfolio.
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Jan 2006 - Jun 2007
Coordinating the internal training courses and events for Birmingham City Council employees. Ranging from corporate inductions to Prince 2 training etc. Role involved organising venues, speakers, preparing course materials, developing joining instructions, the attendee journey, set up and break down and the evaluation stages of each event / course. As part of this role I supported the development of the National Graduate Development Programme.
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Jan 2005 - Jan 2006
Covering maternity leave to support the administration function within the Equalities within Employment Team at Birmingham City Council.
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Education
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2009 - 2011
Birmingham City University
Master of Arts - MA, Events and Exhibition Management
Community
