Experience

Stamped

• Canada
• Accounting
• 1 - 100 Employee

• Content Specialist

  • Feb 2023 - Present

  • Owning and managing the company’s content strategy and content calendar • Strategizing, writing, and publishing downloadable resources, blog articles, and case studies • Assisting in auditing and updating company branding, including brand voice, language, and boilerplates • Creating and leading video content strategy, including promotional videos, short-form videos, and subtitles • Developing and revising written and visual content to support other teams (i.e. sales, success, support, product, and partnerships), including email, product, and help site copy Show less



3 tier logic

• Canada
• Information Technology & Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jul 2022 - Jan 2023

  • Published SEO blog content about marketing and consumer trends, resulting in a year-to-year 450% increase in impressions, 370% increase in clicks, and over 5,000 keywords and 800 backlinks• Achieved first rank for 25 keywords and in the top ten for over 150 keywords in Google Search results, including “generational marketing”, “targeted messaging”, and “gift with purchase program”• Developed and A/B tested monthly email newsletters sent to clients and prospects, resulting in a year-to-year 5% increase in open rate and a 9% increase in clickthrough rate• Planned and executed a month-long Google Ads campaign, resulting in over 600 clicks and 4 MQLs• Built site automations resulting in an 1800% increase in newsletter registrations• Published 75 case studies, 25 use case decks, and developed other sales support documents• Introduced multiple initiatives, including SEO audits, internal newsletters, and team presentations• Tracked and analyzed marketing data to identify opportunities, weaknesses, and trajectories• Designed and published infographics, guides, and other gated content for generating MQLs• Created animated video content for generating MQLs, including explainers and case studies Show less

• Junior Marketing Coordinator

  • Sep 2021 - Jun 2022

  • Published SEO blog content about marketing and consumer trends• Developed and A/B tested monthly email newsletters sent to clients and prospects• Published case studies, created use case decks, and developed other sales support documents• Tracked and analyzed marketing data to identify opportunities, weaknesses, and trajectories• Designed and published infographics and other gated website content for generating MQLs• Created animated video content for generating MQLs, including explainers and case studies Show less



GetSet

• Australia
• Information Technology & Services

• Digital Marketing Manager

  • Oct 2021 - May 2022

  • Planned and executed company marketing efforts, increasing content reach and interactions by ~30%• Developed monthly email newsletters sent to mentors and users, resulting in an average 30% open rate• Published SEO blog content about mentorship and professional development on a biweekly basis• Created animated video content for YouTube and Instagram Reels on a biweekly basis• Redesigned company website and built automation flows for increased efficiency and response time• Researched and developed marketing strategies for lead generation/customer acquisition Show less

• Sales And Marketing Intern

  • Apr 2021 - Sep 2021

  • Planned and executed all company marketing efforts• Developed monthly email newsletters sent to mentors and users• Published SEO blog content about mentorship and professional development on a biweekly basis• Created animated video content for YouTube and Instagram Reels on a biweekly basis• Developed marketing materials and promotional campaigns for webinars/online events



Excuse My Thoughts

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Blog Contributor

  • Feb 2021 - Jul 2021

  • Published SEO blog content about pop culture and lifestyle on a biweekly basis • Published SEO blog content about pop culture and lifestyle on a biweekly basis



Westlake Village Counseling

• Digital Marketing Specialist

  • Feb 2020 - Apr 2020

  • Transferred and restructured two WordPress-based websites over the course of a month • Executed social drip campaigns for existing blog content, increasing post frequency by ~250% • Designed email marketing campaigns, streamlined email marketing funnels and automations • Transferred and restructured two WordPress-based websites over the course of a month • Executed social drip campaigns for existing blog content, increasing post frequency by ~250% • Designed email marketing campaigns, streamlined email marketing funnels and automations



Enmassely

• India
• Hospitals and Health Care

• Digital Marketing Specialist

  • Nov 2019 - Apr 2020

  • Researched and wrote client ad copy for Google, Facebook, and Instagram ads • Developed SEO copy and landing pages for client websites • Researched and wrote client ad copy for Google, Facebook, and Instagram ads • Developed SEO copy and landing pages for client websites

• Digital Marketing Apprentice

  • Sep 2019 - Dec 2019

  • Executed social drip campaigns for existing blog content • Designed email marketing campaigns, streamlined email marketing funnels and automations • Executed social drip campaigns for existing blog content • Designed email marketing campaigns, streamlined email marketing funnels and automations



Peekaboo Beans

• Design & Marketing Intern

  • Jan 2016 - Apr 2016

  • Assisted the design team with forecasting, color stories, line sheets, and specifications • Assisted the marketing team with research, graphics, content creation, and photoshoots • Provided administrative assistance via data entry, client correspondence, and order fulfillment • Assisted the design team with forecasting, color stories, line sheets, and specifications • Assisted the marketing team with research, graphics, content creation, and photoshoots • Provided administrative assistance via data entry, client correspondence, and order fulfillment



Baby Avenue Clothing Boutique

• Canada
• Retail

• Sales Associate

  • May 2014 - Aug 2014

  • Assisted customers with products; completed transactions using POS system • Organized products; maintained cleanliness and appearance of the store • Managed social media accounts, including Facebook, Twitter, and Pinterest • Assisted customers with products; completed transactions using POS system • Organized products; maintained cleanliness and appearance of the store • Managed social media accounts, including Facebook, Twitter, and Pinterest



Orb Clothing

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Warehouse Sale Employee

  • May 2014 - May 2014

  • Folded, sorted, and price-checked products • Maintained and organized stock, helped customers, and assisted floaters with stock • Packed, stored, and labelled products • Folded, sorted, and price-checked products • Maintained and organized stock, helped customers, and assisted floaters with stock • Packed, stored, and labelled products



Plenty Stores

• Canada
• Retail
• 1 - 100 Employee

• Warehouse Sale Employee

  • Apr 2014 - Apr 2014

  • Folded, sorted, and price-checked clothes • Maintained and organized stock, helped customers, and assisted floaters with stock • Folded, sorted, and price-checked clothes • Maintained and organized stock, helped customers, and assisted floaters with stock